SMBs are looking for their phones to ring and their doors to open, pure and simple. These cash register-related activities largely sway their perceptions of online marketing campaign effectiveness. Kenshoo Local, a division of SEM provider Kenshoo, aims to specifically…
Pretty big news from Dex One today. The company announced this morning that it has a deal with rival SuperMedia that allows advertisers from each site to have their business profiles appear on the other publisher's online directory. The obvious…
The deal-a-day model thrives on the power of its e-mail list, sales channels, promotion, clever copywriting and vendor selection. Newspapers and TV stations should be especially well positioned to leverage these strengths, right? Many, in fact, are diving in to…
In case you didn’t see these, here are links to some of the more important posts from the past week on our Global Yellow Pages blog. Be sure to submit your e-mail address to “Subscribe to Our Blog.” You will…
In addition to announcing 1 billion users per week, You may have heard about Google's new "Instant" search feature launched today at its Search event in San Francisco. The new search paradigm will serve results in real time as users…
Universal Business Listing first launched as a "list once, be found everywhere" label to enable SMB listings to comprehensively populate the "fragmented Web." However, with social media fueling an even more fragmented Web, UBL is now coupling listing enhancement with presence…
Eniro has replaced Jesper Karrbrink as CEO of the Swedish directory company with Johan Lindgren, former CEO of Telenor Sweden. Eniro's board is apparently frustrated at the pace of improvement resulting from the new strategy put in place by Karrbrink.…
The U.K. directory publisher Yell's stock had its best day of trading in months, leading to speculation that the company might be a takeover target. Another report suggests the increase may not be the result of a takeover bid, but…
BIA/Kelsey has asserted that a logical next step for deal-a-day providers is to target smaller geographical radii and specific consumer preferences to bolster their value proposition. LivingSocial has made a move in that direction by serving deals at the neighborhood…
Steve Jobs might be as adept at captivating a live audience as he is at innovating game-changing media products. For nearly the first hour of Apple's "September event" earlier today in San Francisco, Jobs made nary a mention of…
Online scheduling vendor Agendize has bolstered its fleet of local media partners through a deal with weblocal.ca, a leading Canadian local search site. Weblocal.ca will utilize Agendize's Online Scheduling as an implementable feature for clients that are using its business…
Dex One and Yahoo have extended and expanded their long-term partnership to roughly double the geographic coverage of the existing distribution partnership. The arrangement essentially involves business profile pages sold by Dex being served up in Yahoo Local search results,…
Two freshly released viewer surveys underscore the fragmentation of the TV marketplace, the surging demand for online video and time shifting, and the changing consumer attitudes toward traditional, live television. The most recent Morpace Omnibus study reveals that while 52 percent of viewing is live…
Scanning the global Yellow Pages industry for noteworthy recent developments: Yell wants its customers to share videos of the "amazing things" that they can do with its economized Yellow Pages directory. The U.K.-based company calls this reformatting of its traditional…
MerchantCircle is joining the ranks of companies creating local and vertical content, including Demand Media, Associated Content, Examiner.com, AOL’s Seed and Patch, Perfect Market, Helium, Brafton Media and others. MerchantCircle’s new Local Content Studio is being led by Andy Halliday,…
You probably heard today that Google launched a voice dialing feature within Gmail. This isn't necessarily Google Voice (which is basically a call connection service), but rather a voice over IP client, akin to Skype, right within Gmail. The thing…
Today, Yellowbook is launching a group buying/deal-a-day product called Weforia.com in three of its markets -- Boston, Phoenix and Ft. Myers, Florida. This makes Yellowbook the first U.S. Yellow Pages publishers to enter this space, which has become a local…
Appointments are seen as the next frontier of e-commerce and advertising, as online and mobile-centric consumers increasingly look for the immediacy of booking electronically. The appointment space is a competitive one, however, as several companies jump on the opportunity --…
Today, Yellowbook is launching a group buying/deal-a-day product called Weforia.com in three of its markets -- Boston, Phoenix and Ft. Myers, Florida. This makes Yellowbook the first U.S. Yellow Pages publishers to enter this space, which has become a local…
The location-based, check-in phenomenon that Foursquare, Gowalla, Loopt and now Facebook Places have popularized domestically is going global, and the Austrian social Yellow Pages community Tupalo wants to be the first mover as the virtual check-in line crosses the pond. The Vienna-based…
