ILM East: Is Hyperlocal Now Hyper-Relevant?
A powerful panel of local media players talked this morning about the challenges of doing hyperlocal effectively and profitably on “The New Wave of ‘Hyper-Relevant’ Media.” Hyperlocal has long been a vexing challenge, for publishers, from a content creation standpoint as well as making money.
One panelist compared it to mobile, an opportunity filled with anticipation and promise, but that always seemed to be a year away. Finally, mobile is living up to its promise. So when will hyperlocal follow suit?
Here are some panel highlights:
David Haupt, Director, Local Revenue, Examiner.com
Haupt describes Examiner.com as the biggest network of citizen journalists. The business started with a national focus, moving increasingly to local, both in terms of content and revenues. The site began with celebrity and nationally focused examiners and has moved down the line to “backyard poultry examiners.”
