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EADP: Social Media Is ‘Tweet’

  • May 13, 2011
  • Michael Taylor
  • Conferences, International Markets, Online/Interactive, SMBs, Social

Sebastien Provencher introduced the EADP audience in Mallorca, Spain, to the concept of conversational commerce. Praized Media's latest product, Needium, mines local Tweets to uncover intent whether it is intentional or unintentional. Provencher offered the example of a series of…

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EADP: Mobile Makes Directories ‘Sexy’

  • May 13, 2011
  • Michael Taylor
  • Conferences, International Markets, Mobile, SMBs, Social, Yellow Pages

The EADP conference in Mallorca was treated to the insights and good humor of Yellow Pages Group Canada's Matthieu Houle and the company's very funny ad campaign. Mobile, Houle said, gives directories the appeal local advertisers are looking for. His…

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SLM Industry Report: The State of Reputation Management

  • May 13, 2011
  • Jed Williams
  • Online/Interactive, Reputation Management, SMBs, Social

Mentions, reviews, blog comments, tweets, posts and now check-ins. It's enough digital noise to lead local business owners to throw their hands up in despair. As Internet fragmentation accelerates, a host of reputation management providers have carved out an important…

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MerchantCircle Adds Request for Quote

  • May 12, 2011
  • Peter Krasilovsky
  • lead generation, Verticals

MerchantCircle last week quietly added free Request for Quote services for its large base of 1.6 million local merchants, immediately sending out more than 180,000 quotes. The quotes are based on category and locale. Logistically, consumers who ask for quotes…

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New BIA/Kelsey Event: Deals 3D — The New Local Value Chain, San Francisco, July 18-19

  • May 11, 2011
  • Peter Krasilovsky
  • Conferences, Coupons/Deals

Things are very, very hot in the deals space right now. Amid all the opportunity, there are also many, many unsettled issues. How is deal a day going to evolve? How important are “instant deals”? How will mobile be applied?…

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Review: ‘The Story So Far — What We Know About the Business of Digital Journalism’

  • May 10, 2011
  • Peter Krasilovsky
  • News, online, Newspapers

Whenever one writes about the future of newspapers and other news organizations, a voice in the back of his or her head says: “They’ve tried that already and it didn’t work.” Fifteen years into the digital revolution, that’s the dilemma…

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Groupon, Live Nation Team Up for ‘The Live Email’

  • May 9, 2011
  • Peter Krasilovsky
  • Coupons/Deals, Online/Interactive, Social

Groupon has moved closer to CEO Andrew Mason’s vision of being a “city guide” via “GrouponLive,” a new events source featuring various Live Nation events. “The Live Email,” featuring last minute discounts, is being sent out to Ticketmaster’s regular opt-in…

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MedCity Goes After Medical Hubs; Focus on News, City Guide

  • May 8, 2011
  • Peter Krasilovsky
  • City Guides, News, online, Verticals

Some cities have unique professional communities that make them a company town with its own media. Washington D.C., of course, is a government town, well served by Bonneville’s WFED-AM. Similarly Huntsville, Alabama, is a space town; Los Angeles is a…

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JiWire Report: Raises $20 Million for Location-Based Advertising

  • May 6, 2011
  • Elise Simmons
  • Location Targeting, Mobile, Online/Interactive

JiWire, the mobile Wi-Fi network reaching 40 million users each month, announced today that it raised $20 million in funding led by Trident Capital. In the past year, JiWire expanded its business to enable advertising across both mobile applications and…

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Travelers Get Best Local Daily Deals Via ‘GTrot Deals’

  • May 5, 2011
  • Peter Krasilovsky
  • Coupons/Deals, Verticals

Travel deals are hot. Social networks are hot. Group buying is hot. But when travelers go to a new city, they often don’t have the social networks and group buying to live the life…or at least the discounters life. Gtrot,…

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Q1 Results Show Some Hopeful Signs for YP

  • May 4, 2011
  • Charles Laughlin
  • Financial Results, Yellow Pages

First-quarter 2011 earnings reports are trickling in across the global Yellow Pages industry, and while the results are still largely negative, there are some signs that the rate of revenue decline is leveling off. This is consistent with what BIA/Kelsey…

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CityGrid Study Suggests Liking Trumps Reviewing

  • May 3, 2011
  • Charles Laughlin
  • Facebook, Online/Interactive, Social

CityGrid Media has released a study it conducted via research firm Harris Interactive that suggests people are more likely to "like" a local business than write a review as a way of expressing their approval of the service they received.…

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New York Magazine Rolling Out ‘New York Deals’

  • May 3, 2011
  • Peter Krasilovsky
  • Coupons/Deals, Online/Interactive, Social

New York Magazine is set to start sending out New York Deals, a weekly deals email that will consist of 15,000 opt-in recipients at launch. The deals email, which will be accompanied by a New York Deals website, takes its…

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Local.com Buys Krillion; Will Integrate Retail Information

  • May 2, 2011
  • Peter Krasilovsky
  • Shopping, offline, Shopping, online, Verticals

Finally, we have the long awaited merger of a directory with a retail solution. Today, prior to its earnings call, Local.com announced it would integrate product and store availability into its growing suite of women-oriented services by acquiring Krillion.com. The…

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BIA/Kelsey Social Forecast: Ad Revenues to Reach $8.3 Billion by 2015

  • May 2, 2011
  • Jed Williams
  • Facebook, Forecasts, Social

BIA/Kelsey projects that total U.S. social advertising revenues will surge from $2.1 billion in 2010 to $8.3 billion in 2015, growing at a 31.6 percent compound annual growth rate (CAGR). Driven by Facebook, social networks will command a majority share…

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Facebook Deals Launches in Five Markets

  • April 26, 2011
  • Peter Krasilovsky
  • Facebook, Google, Shopping, offline, Social

Facebook today launched its Deals product as an "alpha" in five markets: San Francisco, San Diego, Dallas, Austin and Atlanta. The effort plays up Facebook's social connectivity, making it simple to "like" and share deals, and promote throughout the site.…

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Pixelfish Buys Backyard; Evolves ‘Searchmercial’ Model Into Local Offers

  • April 26, 2011
  • Peter Krasilovsky
  • Coupons/Deals, Hyper-Local, Video, online

Pixelfish, armed with $3.5 million round of new capital raised since October, is evolving its model from a white-label provider of affordable SMB video to a destination site for SMB offers. Today, it announced that it has acquired Steve Espinosa’s…

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Where 2.0: Facebook Places Focuses on ‘Pushing Up the Stack’

  • April 25, 2011
  • Peter Krasilovsky
  • Conferences, Facebook, Funding, Online/Interactive, Social

Facebook Head of Groups Justin Shaffer told attendees at Where 2.0 that one of Facebook’s goals is to develop the largest database of “interesting” places. The collection of places has “really been the focus" of his division for the past…

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SeniorChecked Announces First Franchise Partnership

  • April 22, 2011
  • Elise Simmons
  • Online/Interactive, Verticals

SeniorChecked, a national network that aids seniors with choosing trustworthy local service providers, is partnering with FirstLight HomeCare, a national franchise that provides non-medical in-home care for seniors. We spoke with SeniorChecked CEO Chris Spanos about trends in the local…

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Next Jump Touts Deals Database; Teams With Chicago Mag on VIP Shopping Night

  • April 21, 2011
  • Peter Krasilovsky
  • Conferences, Online/Interactive, Shopping, offline

Chicago Magazine will partner with Next Jump April 28 for "Intersections of Style," a “VIP Shopping Night” that will bring thousands of Chicagoans to select stores offering exclusive discounts and perks (i.e., “champagne check-in”). The event is being promoted by…

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