In considering mobile strategies, small businesses are focused on being found, but there are very different issues than simply searching on Google. Telmetrics' CEO Bill Dinan, speaking at ILM West in Los Angeles today, noted that small business owners all…
BIA/Kelsey Research Director Steve Marshall capped Day 2 with consecutive interviews with two Digital Hollywood insiders. Doug Neil, SVP digital marketing for Universal Pictures; and Jordan Glazer, CEO Eventful. First up was Neil, who runs online and mobile strategies for…
Online retail has become more robust and predominate over the past year. Some of the underlying trends and drivers were examined this morning on the panel, "Search for it! Local Online Retail Innovation. One of the most compelling recent developments…
This morning at ILM West in Los Angeles, Google's head of Global SMB Sales Todd Rowe offered "Five Trends that Will Affect you in 2013." Rowe is leading the charge at Google to build a global re-seller network to offer…
x Today at ILM West in Los Angeles, digital media investor and ex-Ticketmaster CEO Sean Moriarty talked to his former Citysearch colleague Matt Booth about what gets an investo/VC excited in today's environment. Moriarty offered some fundamentals. As an investor,…
Local media companies have increasingly zeroed in on smaller SMBs for growth. In many cases, however, they don't have the resources to go after them. Enter DataSphere, which handles telemarketing, content and search optimization for its growing list of media…
Our flagship event, ILM West, is next week in sunny Los Angeles (weather forecast: in the 70s). We have a bulging attendee sheet, and 47, hand-picked thought leaders on stage. Here's my personal cheat sheet on some of what's happening:…
Building ecommerce, promotions, search, social and same day delivery services around store inventory is one of those high concept "local" concepts that always make so much sense but have been tough to build around. Intuit and eBay have both purchased…
BIA/Kelsey forecasts digital advertising/marketing to grow to about 25 percent of the local ad spending pie next year. This growth puts companies on the hook to develop integrated marketing strategies that connect the entire purchase funnel to drive revenue, a…
In the great tradition of ILM keynotes, we have landed one of the best yet: Bill Gross, CEO, IdeaLab. It is definitely fitting to have THE premier Los Angeles tech leader and visionary to start things off for us at…
As many in our interactive local media community can attest, the pace of change and disruption in social media is dizzying. New networks, native ads, SoLoMo, social commerce...we could go on for days. At BIA/Kelsey's ILM West 2012 conference in…
The ILM West 2012 conference, the mega-event we are holding Dec.4-6 in LA, keeps building and building. We announced the keynotes early: YP CEO David Krantz; CityGrid CEO Jason Finger; Google Global Channel Partners GM Todd Rowe and Facebook Global…
Hurricane Sandy forced millions of North-easterners out of their travel routines, closing down regular transit routes and services. It also spurred a boomlet in online and mobile searches for alternative transit, as well as weather. HopStop, a 20 person, four-year-old…
For many of us, the Marchex story has been a difficult one to understand. But now the fog is lifting. Today, Marchex announced it is pursuing a split into two companies. The move spins off the company's domains and clicksbusiness…
On today's Q3 earnings call, DexOne CEO Alfred Mockett made it clear that bundles are central to Dex's hopes of arresting its revenue declines. The company grew its digital bookings by 26 percent in Q3 and expects to end 2012…
Throw out the pyramid and the funnel. The pretzel is the new paradigm for mobile-driven retail, according to panelists at the OMMA Mobile M Commerce event Oct. 22 in Los Angeles. The age-old pyramid and funnel concepts have been driven…
Increasingly, a lot of the mobile discussion is oriented towards ecommerce. But what does a major vertical site do with mobile when it doesn’t sell anything online? AutoTrader, the leading auto site, doesn’t sell cars online. “We basically sell advertising,”…
American Express is seeking to move beyond its narrow image as a blue chip premium credit card company, and open the doors to new business opportunities, customers and revenues. Its ticket? The group of emerging payment products and services --…
Our ILM West conference, which is being held Dec.4-6 in LA, continues to build in a big way, with new speakers and sessions that reflect the dramatic changes in the Interactive Local Media marketplace (and the breadth of BIA/Kelsey research.)…
A few years ago, it became apparent that IAC's ServiceMagic had stalled. While the 1,200 person company has continued to show growth, and had expanded to several international markets, it was clearly vulnerable to new challengers, ranging from Angie's List…
