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Video at Internet Week – GRPs Are What Count

  • May 22, 2013
  • Rick Ducey
  • Ad Sales, Ad Sales, National, Online/Interactive, Video

This is "Internet Week" in New York City as MediaPost hosts a series of conferences on the heels of the the second annual Digital Content Newsfronts. This is the Internet industry's answer to broadcast and cable television's "Upfronts" where the major…

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Schedulicity Makes Case for ‘A-Comm’

  • May 21, 2013
  • Peter Krasilovsky
  • SMBs, Verticals

The scheduling space is heating up, with a number of key vendors competing for SMB business, companies such as Groupon and Merchant Circle acquiring and integrating scheduling companies into core activities, and new companies such as MyTime attempting to aggregate…

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GrubHub, Seamless Merge; Mobile Drives Food Ordering Growth

  • May 20, 2013
  • Peter Krasilovsky
  • Mergers & Acquisitions, Mobile, Smartphones, Social, Verticals

Photo: CNN Online restaurant ordering and discovery giants GrubHub and Seamless have agreed to merge their operations, creating a single company. Chicago-based GrubHub currently serves more than 20,000 food ordering establishments in 500 cities, while New York-based Seamless serves more…

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AnyPerk Expands Concept of Employer Driven Discount Clubs

  • May 17, 2013
  • Peter Krasilovsky
  • Coupons/Deals, Shopping, online

We like the idea of using corporations as a distribution base for media and services. In the 1990s, The Family Education Network built a great newsletter business distributed in corporate lobbies. The concept's been widely extended with the addition of…

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Merchant Warehouse Moves up Value Chain From Payments to ‘Engagement’

  • May 15, 2013
  • Peter Krasilovsky
  • Coupons/Deals

Payment processors and related companies work with most SMBs and are increasingly seen as a potential sales channel for reaching them with additional services. This week, we talked with one processor, Boston-based Merchant Warehouse, about its efforts to leverage its…

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Gib Olander’s Local Viewpoints Gets Business Feedback, Reviews

  • May 15, 2013
  • Peter Krasilovsky
  • Reputation Management, Social

Former Localeze business develoment guy Gib Olander is back in the game, this time switching his focus from local business listings innovation to maximizing effective local business reviews. Think of a variation of "Net Promoter Scores" for local business. Olander's…

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As SMBs Struggle with Social Media ROI, Manta Expands Its Role

  • May 13, 2013
  • Jed Williams
  • Facebook, SMBs, Social

Increased investment, a bullseye on customer acquisition, yet unconvincing results. These are the core themes emerging from Manta's recently-released Q1 SMB Wellness Index, a survey of small business owners focused on social media. They are the very themes called out…

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A Close Look at Sales Best Practices

  • May 1, 2013
  • Charles Laughlin
  • Ad Sales, Online/Interactive, Sales Best Practices, Yellow Pages

Companies that are successfully transforming their sales teams to serve a fast changing local and SMB marketplace tend to follow a common set of best practices. These include a focus on customer-driven key performance indicators, a heavy reliance on data…

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SuperMedia and Dex One Reborn as Dex Media

  • April 30, 2013
  • Charles Laughlin
  • Mergers & Acquisitions, Online/Interactive, Yellow Pages

SuperMedia and Dex One completed their merger today, creating Dex Media, a company with annual revenues of approximately $2.6 billion (based on combined 2012 revenues), with about $500 million in digital revenue. The combined company also has 2,700 sales reps…

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New BIA/Kelsey Report Spotlights Franchise Businesses

  • April 30, 2013
  • Charles Laughlin
  • Online/Interactive, SMBs

BIA/Kelsey recently rolled out the first in a series of reports offering very specific cuts of data from our Local Commerce Monitor research. LCM is BIA/Kelsey's long-running study of how U.S. small business advertisers are evolving their use of media…

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SpaFinder Last Minute: Scheduling as Promotion Opportunity

  • April 28, 2013
  • Peter Krasilovsky
  • Coupons/Deals, SMBs

Is appointment scheduling poised to be a new anchor for service promotions? That vision --"look for an appointment, get a deal or upsell " -- has been articulated by a number of scheduling vendors, such as Agendize, FullSlate and Schedulicity.…

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Payments 2013: Opportunities in The Next Wave of Payment Technologies

  • April 27, 2013
  • Peter Krasilovsky
  • Conferences, Mobile, Online/Interactive

Will tech companies like Google, Apple, eBay/PayPal, Amazon, Microsoft, Square and Intuit move in on the role traditionally played by banks? It is a distinct possibility in the not-too-distant future, as digitized transactions, mobile payments and offers, and digital wallets…

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Where is Facebook Moving in Local?

  • April 23, 2013
  • Mike Boland
  • Facebook, Mobile, Social

As promised in our LSA conference coverage last week, here is a deeper dive on Facebook's positioning and possible directions in local. I covered the topic in a bit more depth in my monthly Search Engine Watch column, including more…

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LSA 2013: Mobile Promotions Showing True Value

  • April 17, 2013
  • Peter Krasilovsky
  • Conferences, Coupons/Deals, Mobile

Ads aren't just valued for bringing in calls and walk ins. Local businesses increasingly place value on consumers looking up maps and directions, or participating in loyalty efforts, notes SuperMedia Director of Mobile Development Chris Folmer, who was speaking on…

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LSA 2013: CityGrid’s Finger Bets on Vertical Revival

  • April 17, 2013
  • Peter Krasilovsky
  • Verticals

Seven years ago, in 2006, we began evangelizing a vision of local media driven by vertical specialties. These would drive high value leads with better, more relevant searches. In this light, Google was seen as a "perpetual vertical machine," driving…

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LSA 2013: Solocal’s Transformation Story

  • April 16, 2013
  • Charles Laughlin
  • Mobile, Online/Interactive, Social, Verticals, Yellow Pages

Solocal Group CEO Jean-Pierre Remy offered directory publishers a vision for print to digital transformation built on a strong focus on building content, vertical segmentation and a relentless focus on execution. Remy was the keynote speaker at the Local Search…

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Newspaper Consortium Set to Relaunch Find & Save

  • April 12, 2013
  • Peter Krasilovsky
  • Coupons/Deals, Newspapers, Shopping, offline

The newspaper consortium-owned Wanderful Media is rolling out a retooled version of Find & Save, a shopping info site that it hopes will reinforce ties between the newspapers and the national retailers and brands that have traditionally driven their (estimated)…

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Local Service Pages Staten Island Book Goes Interactive

  • April 7, 2013
  • CMatthiessen
  • Online/Interactive, Yellow Pages, Yellow Pages, Independent, Yellow Pages, Print

Local Service Pages, a new publisher in NY who launched a Bronx book in the fall of 2012 is extending the usage of the print books with their Staten Island Book. They are the first directory publisher to have a…

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New from BIA/Kelsey: Sales Transformation

  • April 4, 2013
  • Charles Laughlin
  • Online/Interactive, Sales Best Practices, Yellow Pages

Over the past few months, BIA/Kelsey has been looking at various SMB-focused sales approaches among both traditional media players and digital pure plays. Our objective was to establish a common set of best practices. We discovered early on that the…

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Solocal CEO Offers View on Transformation

  • April 3, 2013
  • Charles Laughlin
  • Conferences, Online/Interactive, Yellow Pages

I am personally looking forward to Solocal CEO Jean-Pierre Remy's presentation later this month at the Local Search Association's annual conference in Las Vegas. Solocal, which recently changed its name from PagesJaunes, is the leading search and directory company in…

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