At Leading in Local: Interactive Local Media Dec. 10-12 in San Francisco, we are presenting 50 of local's top players. Want some homework? We've pulled recent coverage of some of our speakers from our Local Media Watch blog. There's plenty…
After a short hiatus, our analyst roundtable series is back. Today we discussed Twitter's IPO, ongoing valuation and the tone it has set for going public in today's tech marketplace. Lots of buzz around Snapchat, NextDoor and others have followed…
Groupon's transformation from a daily deals company to a multi-channel shopping promotions and e-commerce portal continue with its launch today of Freebies, a new program that groups together online coupons, promo codes. sales, giveaways and samples. More than 5,500 brands…
Facebook isn't obvious as a major competitor for auto advertising. But Google certainly watches Facebook's every move in autos, as it worries that advertising that might have otherwise gone to its services is being cannibalized by social media. Is it…
A key transitional milestone for the U.S. Yellow Pages industry -- becoming a majority digital business -- is about two years away, according to an updated BIA/Kelsey forecast released today. The forecast, which builds on the 2012-17 forecast released in…
Today, BIA/Kelsey released its latest U.S. Local Media Forecast, with local advertising revenues growing from nearly $133 billion in 2012 to nearly $152 billion by 2017 , driven by a $21.4 billion surge in digital/online advertising over the same period (from $23.1 billion to…
Today, BIA/Kelsey released its U.S. Local Media Forecast (2012-2017), showing local ad revenues of $133B (2012) growing to $152B (2017). This includes advertising targeted to geographically specific audiences, such as Newspapers, Radio, TV, Interactive, etc.. One important slice of this…
According to BIA/Kelsey's Local Commerce Monitor, Wave 17™, 72% of the SMBs surveyed use social media to promote their business. Of the different social media used for advertising and promotion that BIA/Kelsey tracks in the LCM survey, Facebook Page ranked…
vSplash's Board Advisor and former BIA/Kelsey executive Neal Polachek briefed BIA/Kelsey on some recent milestones achieved by vSplash with their sales engagement tool - BuzzBoard. Launched by vSplash the BuzzBoard sales tool has gained significant market adoption since Charles…
The politics of keeping newspaper sites relevant in the social era are intense on all sides. San Francisco Chronicle Managing Editor Audrey Cooper is in the thick of it. Cooper, who has been at The Chronicle for six years, has…
Around here, we're gearing up for our Leading in Local conference in San Francisco next month. It will feature the standard fare of heavy hitters from the likes of Google, Facebook, Airbnb, GoDaddy, etc.. We'll even have California Lt. Governor…
BIA/Kelsey is releasing its latest State of the Industry report, "Local Radio Stations Profiles and Trends for 2014 and Beyond." In it, BIA/Kelsey projects that local radio will maintain its fourth place position in the local ad market in 2013,…
U.S. SMBs are increasingly using social media, such as Twitter, to advertise and promote their business to customers and to connect with them. According to BIA/Kelsey's Local Commerce Monitor™, SMB usage of Twitter for advertising and promotion has been steadily…
During my travels over the past week (AdTech NY and Qualcomm's LTE Direct Summit) the same idea came up a few times which started to make me think. Could all of the signals emanating from mobile device (see "big data meets…
The clock is ticking! We are just one month from Leading in Local: Interactive Local Media, which is Dec. 10-12 in San Francisco. The event has shaped up to be the most exciting local event in recent memory - a…
Traditional media companies are scrambling to build "digital agencies" -- essentially in house groups that build all digital packages for SMBs, franchisees and national advertisers. The area is so hot that a two-day conference at a Chicago airport hotel last…
Online Property Penetration BIA/Kelsey data shows small-businesses are fully embracing Facebook as a media channel. Facebook executives made it clear on the company's recent earnings call that they see SMBs ultimately driving big revenues for the social media giant. BIA/Kelsey's…
As the 2013 holiday shopping season gets underway, BIA/Kelsey's Consumer Commerce Monitor (CCM) survey offers insights into how local shoppers in the U.S. are likely to find, engage and transact with local-serving businesses. Showcasing insights from the survey, our webinar…
Over the past decade, one of the leading lights in local search and leveraging local content has been Matthew Berk: first as an analyst at Jupiter anticipating key trends, then with his startup , OpenList, which was purchased by Marchex,…
Building a digital agency involves a lot of heavy lifting -- making the right hires, structuring the right organization, building the capabilities to fulfill programs and measure their success. This morning at the Digital Agency Summit in Chicago, seasoned…
