One of the hottest trends in local marketing is "National Local," which accounted for 32.1 percent or $42.5 billion of the $132.5 billion spent on local media advertising in 2012. BIA/Kelsey projects that national's share of local ad spending is…
The utility of loyalty programs is stronger than ever, as they help businesses connect, engage, drive traffic, refer friends, purchase and track customer actions. But efforts to determine loyalty aren't made easier with all the noise in the system. Usage…
According to BIA/Kelsey's Consumer Commerce Monitor™ (CCM) survey, usage of digital media by consumers for local shopping is close to 100%, demonstrating how consumers "want" and "intend" to shop. Usage of smartphones and tablets for local shopping is important and…
Web and mobile search continue to develop as places where high-intent consumers find local businesses. This is driving a lot of call volume, especially in mobile search where the device itself is also a phone. Meanwhile, SMBs cite phone…
The shift from print to PC was disruptive. The shift from PC to mobile is also disruptive, but the implications are more complex as consumer behavior becomes increasingly multi-screen. Today, half of U.S. mobile searchers begin their purchase research…
Local businesses are finding customers in lots of new ways with the expanding reach of social media and transaction capabilities. On the final day at Leading in Local: Interactive Local Media in San Francisco, a panel on "the new…
Local marketing has moved beyond a sole focus on new customer acquisition to also focus on customer loyalty and engagement. Using credit card registration and point-of-sale integration techniques, leaders in the space have found new ways to engage with millions…
Five years into its existence, Groupon is grappling with the reality that it must evolve beyond simply fire-hosing leads at local merchants and begin helping merchants manage those leads and turn more of them into long-term, profitable customers. In…
The entrance into a new digital age has brought endless changes to the world. Current media is in a state of transformation, undergoing great modification in its traditional medium form – from print to digital. The century old Radio…
At this week's Leading in Local conference we continued to make our Future Stars program a new tradition and staple. From now on, we'll be holding startup competitions in order to invite "new blood" into the atmosphere. This builds from…
Local search has taken off in multiple directions, driving commerce and engagement for merchants via enhances listings, maps, video, and even store inventory. At BIA/Kelsey's Leading in Local: Interactive Local Media Conference held this week in San Francisco, a…
Small businesses are more interested in social today. The challenge is finding the right mix of content and advertising, do it yourself and managed service, that maximizes the opportunity for local businesses. A panel today at BIA/Kelsey's Leading in Local…
"Identifying, sharing and building relationships have become the key tools of modern social selling," was the key message delivered by Koka Sexton, Sr. Social Marketing Manager from LinkedIn. As more buyers and sellers are connecting and researching prospects and companies,…
HubSpot SVP Mark Roberge provided four main points to frame best practices in sales training today at BIA/Kelsey's Leading in Local conference. This was the encore performance after Roberge's highly rated appearance at the SMB conference in September in Austin.…
BIA/Kelsey's forecast for local online advertising revenues is that it will soar from slightly over $1 billion in 2012 to $5 billion by 2017. Describing that new media ecosystem was the purpose of the Online Video session at BIA/Kelsey's Leading…
Among the varying definitions of "Local" Demandforce CMO Patrick Barry boils it down to its root-level: SMBs. Though we're seeing lots of activity in location based ad targeting, and brand advertisers localizing campaigns, it's all about the SMB for Demandforce.…
While The Weather Company VP Denise Chudy and Wanderful Media CEO Ben Smith work in different verticals (weather and retail), they shared a common mobile message at BIA/Kelsey's Leading in Local conference: that the experiences are inherently local, with users…
At some point, every business begins as a start-up. Christopher M. Schroeder, in his informative session here at Local in Leading in San Francisco, provided deep insight into the development of commerce and vertical and local services where highly motivated…
"The world is radically re-calibrating itself" stated Lt. Governor of California, Gavin Newsom at this week's Leading in Local: Interactive Local Media conference hosted by BIA/Kelsey in San Francisco. The Lt. Governor has been an advocate for adopting new…
Day 2 of Leading in Local: Interactive Local Media conference opened with BIA/Kelsey's VP and Chief Economist, Mark Fratrik, who shared some exciting pieces of information from BIA/Kelsey's Media Ad view. Media Ad View is BIA/Kelsey's research product that offers…
