We keep adding and adding to the lineup for our SMB Digital Marketing event, which takes place Sept. 22-24 in Rockin' New Orleans (yes, we are trying to top last year’s super event in Austin). We’re boasting 32 industry leaders…
Zillow is buying Trulia, its chief rival, for $3.5 Billion in stock. The two companies – both nine years old -- have a lot of overlap currently. But after the deal closes in 2015, they will seek to develop two…
When it comes to search, promotion, customer engagement and just getting found, the challenge for smaller retailers is to level the playing field with larger players (i.e. Macy's, Kohl's, Sears). That's the idea behind Wanderful Media's new Find&Save Storefront, an…
When it comes to search, promotion, customer engagement and just getting found, the challenge for smaller retailers is to level the playing field with larger players (i.e. Macy's, Kohl's, Sears). That's the idea behind Wanderful Media's new Find&Save Storefront, an…
Phone-based digital payments haven’t really taken off – in part, because they aren't much easier to use than credit/debt cards. You've still got to take them out of your pocket. The notable exception is the phenomenon of My Starbucks Rewards…
Twitter has made a bold move to go beyond advertising by adding performance marketing to its portfolio via the purchase of CardSpring, the San Francisco-based startup. The acquisition price has not been announced. CardSpring had raised $10 Million since its…
Facebook hasn't really been a player in ecommerce �Facebook Credits, its games-oriented initiative, was shut down in 2012 after three years of experimentation with virtual currencies. But it continues to test the waters -- which is not surprising, given its…
Facebook hasn't really been a player in ecommerce �Facebook Credits, its games-oriented initiative, was shut down in 2012 after three years of experimentation with virtual currencies. But it continues to test the waters -- which is not surprising, given its…
It seems as though almost everyone has been talking about “big data” and analytics lately, and how the use of it can improve efficiency across all sorts off business processes. Much of the conversation has been focused on the benefits…
Yodle -- part of the class of 2005-2007 SEM-focused Independent Sales Organizations that took on traditional local sales organizations -- filed this week for an IPO that could raise $75 Million. The filing provides insights into Yodle�s evolution, and the…
Yodle -- part of the class of 2005-2007 SEM-focused Independent Sales Organizations that took on traditional local sales organizations -- filed this week for an IPO that could raise $75 Million. The filing provides insights into Yodle�s evolution, and the…
About a month ago we released a large white paper on call monetization. This is a huge area of local media that's been accelerated by the growth of smartphones. That's where high-intent local search meets the telephone. Earlier this week…
When a traditional media executive visits Google, Facebook and other tech leaders, there is always a lot of oohing and ahhing and a bit of envy. You can’t help but notice the great perks, such as free dry cleaning and…
There have been several game changers in local. One is Google search. Another is Yelp reviews. Another has got to be Craigslist. Craigslist started out as a totally free community site focused on recruitment. In recent years, it has incrementally…
There have been several game changers in local. One is Google search. Another is Yelp reviews. Another has got to be Craigslist. Craigslist started out as a totally free community site focused on recruitment. In recent years, it has incrementally…
We talk about "sleeping giants" in local media a lot. Apple is often invoked for its moves in mobile payments for offline physical goods. Meanwhile Amazon's innovation and installed base makes it more of an "anti-local" in shifting dollars from local…
We talk about "sleeping giants" in local media a lot. Apple is often invoked for its moves in mobile payments for offline physical goods. Meanwhile Amazon's innovation and installed base makes it more of an "anti-local" in shifting dollars from local…
GoDaddy, continuing to rev up its expanding SMB platform as its IPO nears, has launched "Get Paid", an online and mobile payments service. Get Paid lets Go Daddy's base of 12 million customers - many of them SMBs - accept…
On the heels of last year's LEADING IN LOCAL: SMB Digital Marketing show in Austin, we've just announced our agenda for this year's big event in "The Big Easy": New Orleans. Our initial slate of Keynotes include: Acxiom CEO Scott…
The rhetoric in local media has changed dramatically in the past five years, particularly as mobile and big data collide. Part of that is to take the analytics we've grown to love on the desktop and bring them to the…
