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Monster Affiliate Philly.com Hires Yahoo! ’Amigo’

  • March 9, 2007
  • BIA/Kelsey
  • Online/Interactive, Personnel Moves

Eric Grilly, president of MediaNews Group Interactive and a major driver of the Yahoo! consortium for HotJobs, has left his position to take a new job as head of Philly.com, the Web site for The Philadelphia Inquirer and The Philadelphia…

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Video: The Next Must-Have in Local

  • March 9, 2007
  • Mike Boland
  • Online/Interactive, Video, online

Greg Sterling wrote an interesting column in the YPA's Local Search Guide, and on his own blog, about the growing importance of video in local search. He gives lots of good examples of local video ad programs either launched or…

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McClatchy: Focus Is on Converting Print Readers

  • March 7, 2007
  • Peter Krasilovsky
  • Newspapers, Online/Interactive

Most newspaper Web sites have been focused on driving new audiences, but McClatchy sees a gold mine in its existing print circulation. How many local media outlets have 40 percent penetration in this age of fragmentation? Speaking at the Inland…

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Forecast Calls for Flat Print Growth, Continued Online Ramp-Up

  • March 7, 2007
  • Mike Boland
  • Forecasts, Online/Interactive, Yellow Pages

The Kelsey Group's Global Print Yellow Pages, Internet Yellow Pages and Local Search Forecast is out today. The forecast has a five year outlook, comparing 2006 figures with 2011 projections. At a high level, here are some of the key…

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A Conversation With Vehix.com

  • March 7, 2007
  • Mike Boland
  • Mobile, Online/Interactive, Verticals

Earlier in the week, I had the chance to catch up with Vehix.com CEO Derek Mattsson, who had some interesting things to say related to Monday's post about Starbucks taking mobile local search into its own hands. Vehix is interested…

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The Real Story in The Kelsey Group Annual Forecast

  • March 7, 2007
  • John Kelsey
  • Forecasts, Yellow Pages

Our annual forecast was released today. The headline of the news release is "Global Ad Revenues for Print and Internet Yellow Pages and Local Search to Reach $38.9 Billion in 2011." The subhead is "Kelsey Group analysts expect continued growth…

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Superpages.com Boosts National Presence With Georgia Sales Office

  • March 6, 2007
  • Michael Taylor
  • Yellow Pages, Yellow Pages, Internet

In a move to help provide online sales and support in each U.S. time zone, Idearc Media's Superpages.com opened a new national sales office in Alpharetta, Georgia, an Atlanta suburb. According to the release: "We provide a wide-range of services…

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1-800-SAN-DIEGO Revamps, Focuses on Retail

  • March 6, 2007
  • Peter Krasilovsky
  • Directory Assistance, Online/Interactive

New management has taken over at 1-800-SAN-DIEGO, and they're determined to increase awareness in San Diego, boost sales channels, add a text messaging component and expand to other markets, possibly including Orange County, Los Angeles, San Francisco and Portland. 1-800-SAN-DIEGO…

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A Google Phone?

  • March 6, 2007
  • Matt Booth
  • Google, Mobile, Online/Interactive

Simeon Simeonov has a good post on the mysterious and long rumored Google phone, complete with screen shots. No confirmation about whether this is true or not, but Simeon's blog is a good read.

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Smalltown Adds 3 Locales, Video

  • March 5, 2007
  • Peter Krasilovsky
  • Online/Interactive, Social, Yellow Pages, Internet

When you have access to $3 million of VC money, you are going to eventually want to spend some of it. That's what Smalltown, an IYP site with social aspects via reviews, calendars and (now) top 10 lists, is doing.…

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Online Video Monetization: Getting Down to Reality

  • March 2, 2007
  • Mike Boland
  • Online/Interactive, Video, online

The Wall Street Journal ran a piece today (sub req.) on a few video ad technologies that are being developed. These are mostly geared toward national advertisers and branding, but there are important implications here for local. In the ongoing…

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B2BYellowPages.com Seeks to Expand With Free Business Listings

  • March 1, 2007
  • Michael Taylor
  • Verticals, Yellow Pages

In a recent news release, B2BYellowPages.com, Syosset, NY, announced it would begin offering free business listings on its site. B2BYellowPages.com is a vertical site focused solely on the business-to-business marketplace with ownership of additional vertical sites (b2bAutos.com, b2bCosmetics.com, b2bTravel.com, etc.).…

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It’s Official: CitySearch Buys Insider Pages

  • March 1, 2007
  • Peter Krasilovsky
  • Mergers & Acquisitions, Online/Interactive, User-Generated Content

My sources got it right and IAC's Citysearch is the company that ended up with Insider Pages. Dinesh Moorjani, Citysearch's new VP of strategy and corporate development, says that Citysearch will incorporate Insider's 600,000 reviews from 30 markets into its…

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Google Gives Green Light to Traffic Reports

  • February 28, 2007
  • Mike Boland
  • Google, Hyper-Local, Online/Interactive

Google announced it has integrated real-time traffic reports on Google Maps. Yahoo! has had traffic reports since late 2004, and Microsoft rolled out a traffic feature (care of Traffic.com) in the May 2006 relaunch of Windows Live Local. Maps, like…

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More on Local Online Video

  • February 27, 2007
  • Charles Laughlin
  • International Markets, Online/Interactive, Video, online, Yellow Pages, Yellow Pages, Internet, Yellow Pages, Print

Bambi Francisco wrote a column today weighing in on the notion of online video ads for local merchants. She recalls the launch, seven years ago, of VYP.com, a site devoted to video ads for plumbers, carpet cleaners and the like.…

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AT&T YP Active Since Merger

  • February 27, 2007
  • Charles Laughlin
  • Ad Sales, AT&T, Yellow Pages, Yellow Pages, Internet, Yellow Pages, Print

AT&T Advertising & Publishing, the new directory organization arising from the combination of AT&T and BellSouth, is beginning to establish a new identity. The company announced this week that it would adopt "the AT&T Real Yellow Pages" as its new…

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vFlyer Launches Widgets

  • February 27, 2007
  • Mike Boland
  • Classifieds, Online/Interactive, User-Generated Content

vFlyer today announced a new line of "widgets" that companies and individuals can use to display products on their Web sites or blogs. Previously, vFlyer's main product was a multimedia-rich "virtual flier" that let anyone create a professional looking classified…

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TurnHere: Local Video Network for Hire

  • February 27, 2007
  • Peter Krasilovsky
  • Advertising Networks, International Markets, Online/Interactive, Video, online, Yellow Pages, Print

It's really the year of video on the Net, and local video plays a big role in that (and we're talking about more than the big rats that were filmed running amok at the TacoBell/KFC in Greenwich Village). At our…

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Hearst Provides $8 Million to Local.com

  • February 23, 2007
  • Peter Krasilovsky
  • Funding, Newspapers, Online/Interactive

Hearst Interactive Media has bought into local search in a big way by loaning $8 million in a debenture to Local.com. The amount would translate into roughly 20 percent of the publicly traded company if Hearst converts the debenture notes…

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Skype on a Roll: Adds Local Business Search

  • February 23, 2007
  • Mike Boland
  • Listings Providers, Local, Online/Interactive

Sebastien Provencher points out an interesting new development found on the Skype Blog. The newest version of Skype allows users to search for local businesses and call them at the click of a mouse. This is a great add-on to…

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