Analyst Roundtable: Apple Rumors Galore
What will apple announce next week? All eyes are on the tech giant as we get closer to its 9/09 press event. As we wrote last week, we'll probably see an iPhone 6 in larger sizes. Other Rumors point to…
40th Speaker Added for SMB Digital Marketing, New Orleans, Sept. 22-24
The lineup for our SMB Digital Marketing event in rockin’ New Orleans has got to be considered one of our strongest ever. We’ve just confirmed our 40th hand picked speakers for the event, which takes place Sept. 22-24 in New…
BIA/Kelsey Video: Phone Calls are Sexy Again
Calls are the new click. That was one of the themes that emerged from the kickoff session I moderated at LeadsCon two weeks ago. As a lead form, calls were a common thread despite the range of formats being developed…
'It is Really About Change Management': Q&A with Stacey Sedbrook, VP, Strategic Sales Consulting
BIA/Kelsey announced today that veteran sales leader Stacey Sedbrook has been named VP of Strategic Sales Consulting. Below is an interview with Sedbrook that reveals some of her topline thinking. Q. Sales force transformation is a buzz phrase that a…
‘It is Really About Change Management': Q&A with Stacey Sedbrook, VP, Strategic Sales Consulting
BIA/Kelsey announced today that veteran sales leader Stacey Sedbrook has been named VP of Strategic Sales Consulting. Below is an interview with Sedbrook that reveals some of her topline thinking. Q. Sales force transformation is a buzz phrase that a…
BIA/Kelsey Video: Location Based Mobile Marketing 101
The latest in our series of video presentations covers the basics of location-based mobile advertising. This takes a 40K foot view of the trends impacting this opportune area. For example, what's driving the $4.5 billion spent annually on location targeted…
MarTech2014: Get Agile, Get Relevant or Get Lost
This week in Boston's seaport district the inaugural "Martech" event (aka "the marketing technology conference") is taking place bringing together a range of brands, ad tech, martech, analysts, authors and developers into sort of an avant garde cultural exchange. Technology,…
Free Webcast: Phone Calls: The True Business Marketing Lead
As part of our ongoing coverage of call monetization, we're holding a webcast next tuesday to further unpack some of our findings. We'll also hear from bandwidth, a company positioned at the center of…
Empty Seats At Lunch? Mogl Intros Time-of-Day Loyalty Rewards
Loyalty programs offering cash back or other rewards make a lot of sense for merchants – until it is 7:30 pm on Friday, and the loyalty program is still giving 20 percent back even though it is prime time for…
Broadcasters Moving Digitally
Local radio and television stations are trying to understand their roles in the new digital media marketplace. Last week at the Texas Association of Broadcasters annual conference, we presented BIA/Kelsey's latest information on the local media market and drilled into…
Analyst Roundtable: App Unbundling, Local ad Sales and Big Data
To bundle or not to bundle; that is the question we ask to kick off this week's analyst roundtable. Charles Laughlin, Abid Chaudhry and I discussed that and a few other topics from our respective coverage areas. The video is embedded…
A Shift in Focus is Necessary for SMB’s Social Media Sites
Fifty-four percent of SMBs have a Facebook page, making it the most used form of media for advertising and promotion according to BIA/Kelsey's Local Commerce Monitor™. LinkedIn is the second most used form of social media with 28 percent of…
A Shift in Focus is Necessary for SMB's Social Media Sites
Fifty-four percent of SMBs have a Facebook page, making it the most used form of media for advertising and promotion according to BIA/Kelsey's Local Commerce Monitor?. LinkedIn is the second most used form of social media with 28 percent of…
Facing the Economic Realities of Facebook Advertising
The Wall Street Journal published an insightful article yesterday about the use and value of paid Facebook ads for SMBs: "Facebook Ads Become Costlier Choice for Small Businesses." This is a hot topic indeed, given the explosive growth of social media…
Gannett's Deal for Cars.com
In a move that shows a deep commitment to the future of classified/vertical advertising, Gannett has announced it will buy out its newspaper partners in Cars.com and take sole possession of the #2 car site (which trails only Cox?s AutoTrader…
Gannett’s Deal for Cars.com
In a move that shows a deep commitment to the future of classified/vertical advertising, Gannett has announced it will buy out its newspaper partners in Cars.com and take sole possession of the #2 car site (which trails only Cox’s AutoTrader…
BIA/Kelsey Conference Video: Driving Car Sales with Mobile Apps
Autos has traditionally been a leading category in mobile -- for consumer usage, ad dollars, and auto shopping apps. Cars.com (just acquired by Gannett) has been a leader, shifting focus largely to mobile in real life and in its iconic…
BIA/Kelsey Podcast: Yelp and YP Make Big Moves
The latest edition of BIA/Kelsey's podcast series is brought to you by the letter Y. Yelp and YP both made notable moves this week, including earnings, product announcements and even some personnel news we uncovered. The streaming audio is embedded…
Scoring Location: A Conversation with Thinknear, Part II
After Thinknear's Q2 Location Score Index, it recently followed up with the Location Score Tags it promised. We discussed the principles and drivers behind Location Scoring in a podcast last month (embedded below). The quick background on Location Scoring is…
First Data Bets on Virtual Gift Cards to Drive Local Commerce
Gift cards have been growing astronomically and now make up an industry nearing $100 billion in revenues. You’ll see racks of cards for national brands and retailers everywhere, from Safeway to Bed, Bath & Beyond. But can local merchants get…