The Vecosys blog is reporting the rumor (take it only as that) that Google has its crosshairs set on Feedburner for its next acquisition. This would make sense for Google, given its ongoing expansion of venues in which to broker…
Summary Examining patent filings has become something of a beat, in the blogospheric reporting of online media. ZDNet's Russel Shaw takes a look at a fresh Google patent application for a new mobile local search app. The long term potential…
We’re all guilty of feature creep. A lot of the stuff isn’t especially useful. Now comes Palore. When it comes to directory listings, Palore believes hardly any of the info is useful. In fact, consumers want to know just one…
Summary The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released their annual Ad Revenue Report yesterday. Though there were increases in many online ad categories compared with 2005, it's interesting to note that nearly every one declined in percentage of…
Spotzer CEO founder Andrew Klein makes no bones about being inspired by SpotRunner, the break-through company that broke out last year by making it easy for small businesses to produce video and place it on local media. Spotzer is pretty…
It’s nice when a foundation puts itself in the middle of what’s happening, and uses its money to inject a little bit of the consumer’s interest in a commercial world. It’s a win-win. Most foundations, of course, don’t actually do…
Summary An article yesterday on the SeekingAlpha blog examines a recent wave of investment consolidation in the online media space. This signals, among other things, an impending acceleration of advertising shifts from offline to off, and a revenue diversification play…
A new white paper was released today by The Kelsey Group that looks at recent trends in online video use and advertising. This is a trend we've also covered in previous posts, and it was a big theme at the…
ShopLocal, the shopping service owned by Tribune, Gannett and McClatchy, often gets overlooked in the glare of Amazon, eBay and the pricing comparison engines. But the service’s three networks are now getting over 200 million page views a month, which…
Superpages.com is getting good reviews from the ad community for new directions it is taking with its redesign (clean), ad serving formats (based on relevancy, performance and bidding) and its overall effort to update itself for a Google-centric marketplace (where…
Following the post on the verticalization of mobile search, I was able to talk to mobile search startup GoUAskMe. Unlike the SMS based local search tools cited in that post, the company is trying to ride the growing wave of…
As my colleague Neal Polachek noted in an earlier post, Local Matters this week launched a new beta version of Localguides.com, the local relocation and travel service originally known as areaguides.com that it purchased a couple of years ago, reportedly…
Centro’s Summit in Chicago this week not only featured a positive outlook on national brands buying local online media, but also dealt with the impact of user-generated content and video on the local ad marketplace, and on the agencies themselves.…
Local Matters today launched its localguides.com beta. The site will focus on delivering a richer local search experience. It was clear when I saw the site earlier this year that CEO Perry Evans and team spent considerable time and energy…
Agency reps appearing at Centro’s Local Media Publisher Summit in Chicago said they’re ready to work with local media publishers, but they’re looking for non-cookie-cutter approaches. They emphasized that they’re overwhelmed by manpower shortages and that it is generally easier…
Do user reviews for sushi restaurants and promotions for Target and Lowe's really mix? Especially when the user reviews come from a highly defined community like Judy's Book? They may not, but Judy's Book is motivated to try to ride…
GigaOm's NewTeeVee blog has screenshots of YouTube's freshly integrated inline video ads. This is another example of the experimentation happening with online video advertising, to find a better and more seamless ad delivery method than the largely despised pre-roll ad.…
Scads of stories are popping up that say Google is a likely bidder for Yell Group, the U.K.-based publisher that also operates U.S. independent Yellow Book. Here is a story in today's Independent newspaper, which cites sources saying Google is…
A new report from Accenture confirms much of what we already know to be true: that the majority of online product research leads to offline conversions. Specifically, it reported that 67 percent of survey respondents prefer to make purchases in…
Classified aggregator Oodle has partnered with increasingly popular social network Facebook. A post on the Oodle blog last night from CEO Craig Donato goes into detail. This distribution channel for Oodle makes sense, given the classified activity that happens in…
