Belated congratulations to our friend Sebastien Provencher and his Praized Media team for getting $1 million from Garage Ventures Technology Canada. That’s $1 million Canadian ... better than greenbacks right now. Here’s all the company will say about it, publicly…
Two articles. Two perspectives. Two headlines. Yesterday, Chris Smith wrote in Search Engine Land the following headline, "Google Trends: Yellow Pages Will Be Toast in Four Years." He went on to back up his thesis using statistics. "My gut feeling…
Google and AOL teamed up to commission a survey (n=2394) from TNS Media Intelligence, released today, that shows favorable user and advertiser metrics for online video. A few high-level data points are: -- 75 percent of users watch more online…
Last week's DDC conference was a success on many fronts. In case you missed it, below is a recap of blog coverage from the show. Thanks to all who attended or contributed. Now it's time to start gearing up for…
My feeling about this week's DDC2007 conference is that everyone was able to come away with what they wanted to hear. For instance, we heard that usage is declining, but Paul Gordon of Catalyst Paper said that demand for Yellow Pages…
Zillow has landed $30 million in new financing, which comes on top of the $57 million already raised. The new round values the 155-employee “Zestimate” provider at $350 million, according to reporting by Rebecca Buckman at The Wall Street Journal.…
Yellow Pages branding has had a major shift in the past couple of years, with company after company downplaying the "Pages" part of their name, and highlighting their multi-channel capabilities, often via a generic, appealing sounding names such as Sensis,…
Yellow Pages branding has had a major shift in the past couple of years, with company after company downplaying the "Pages" part of their name, and highlighting their multi-channel capabilities, often via a generic, appealing sounding names such as Sensis,…
The churn rates for low-end local businesses are incredibly high. Why is that? WebVisible CEO Kirsten Mangers told Directory Driven Commerce attendees the reason we don’t see high conversion rates for low-end advertisers is their Web sites “really suck.” It…
The churn rates for low-end local businesses are incredibly high. Why is that? WebVisible CEO Kirsten Mangers told Directory Driven Commerce attendees the reason we don’t see high conversion rates for low-end advertisers is their Web sites “really suck.” It…
A session on online video this morning at the DDC conference explored some of the opportunities for directories to integrate video on their sites and video ad units in the toolbox of their sales reps. The thought is that this…
Verticals are important to Yahoo! and others on a national basis, but they really aren’t the way to go at the local level because of the limited resources for local sales, says Warren Kay, managing director, strategic alliances, Yahoo! Search…
Verticals are important to Yahoo! and others on a national basis, but they really aren’t the way to go at the local level because of the limited resources for local sales, says Warren Kay, managing director, strategic alliances, Yahoo! Search…
Trader Pubs, the Canadian shopper publisher of AutoTrader.ca and assorted other titles acquired by YPG last year, is seeking synergies between the companies that add usage and extend advertiser relationships in both directions, according to Geneviève LeBrun, a longtime YPG…
What’s fun about attending a DDC conference is that at some point a challenge is laid down calling for a radical change. Yesterday afternoon, Neal Polachek and Charles Laughlin outlined the challenges major metropolitan markets face around the world including: …
Today at DDC, we saw a lively panel on Consumer Reviews -- among the earliest and most widely used forms of UGC. Mike Boland's intro used Kelsey data showing how much consumers want reviews on Web sites. Reviews have the…
Today at DDC, we saw a lively panel on Consumer Reviews -- among the earliest and most widely used forms of UGC. Mike Boland's intro used Kelsey data showing how much consumers want reviews on Web sites. Reviews have the…
Tribune is eyeing the launch local editions of Varsity MyTeam in all its newspaper markets and perhaps the creation of a national high school sports database that would include non-Tribune papers, following the successful launch of the high school sports…
While I am in Reston, VA, attending Kelsey's Directory Driven Commerce conference, I thought it would be a good time to start talking about our next show, which I am co-producing: Interactive Local Media 2007. The show is being done…
Idearc Media announced today it is buying the Switchboard online directory asset from InfoSpace for US$225 million. This is the latest in a series of moves by Idearc to own more elements of a comprehensive IYP/local search platform. The overarching…
