A new survey of 2,000 consumers by Nielsen/Netratings for WebVisible found that 86 percent of those surveyed used the Internet to find a local business from which to shop, a dramatic rise from a similar survey from last year where…
Earlier today I spoke with Gary Campbell, who runs the new directory operation within CanWest MediaWorks, the Canadian media powerhouse. CanWest just finished distributing its inaugural GoLocal directory in the national capital, Ottawa. What makes the product unique is that…
According to an article appearing in this month's Association of Directory Marketing Flash newsletter, the three major U.S. directory industry trade associations are moving in the direction of a merger. In August, the ADM board hired a consultant, Charles Rumbarger,…
National advertising dollars remain mostly elusive for independent Yellow Pages publishers. They get just 5 percent of total revenues from national, as opposed to 14 percent for incumbent publishers. But working to change the situation is the CMR Gateway, an…
National advertising dollars remain mostly elusive for independent Yellow Pages publishers. They get just 5 percent of total revenues from national, as opposed to 14 percent for incumbent publishers. But working to change the situation is the CMR Gateway, an…
Classified aggregator and newly vaunted IYP destination LiveDeal announced today that it will integrate video content to its listings. Specifically, this will allow individual sellers and businesses to upload videos to enhance their classifieds or directory listings. This follows the…
I’m not as big on the impact of maps on the local eco-sphere as some others. But here’s something that really knocks me out: a banner tool by BigTribe that lets advertisers post a map of local points of origination…
I’m not as big on the impact of maps on the local eco-sphere as some others. But here’s something that really knocks me out: a banner tool by BigTribe that lets advertisers post a map of local points of origination…
Crawling and aggregating classifieds on nearby Web sites a la Oodle is one thing. But why can’t local Web sites create verticals on the fly? And in this homogenized era, why can’t they carve out a unique identity for themselves,…
Google announced today that it will allow the publishers in its AdSense network to have YouTube videos planted on their sites, while sharing revenues for related advertisements (this has been a closed pilot program since May and is now available…
Canada's Yellow Pages Group announced this morning that it will expand its relationship with Google to become the first Canadian-based reseller of Google AdWords. This is a significant escalation of YPG's relationship with Google, which basically involved sharing content with…
ReachLocal, a provider of local online marketing solutions for SMBs, has raised $55.2 million in new financing. This is on top of the $12.7 million it has raised since its founding in 2004. The new funds give ReachLocal an estimated…
Summary At Microsoft's recent Searchification event in Silicon Valley, the company demo'd a new set of features for Live Search and MSN. Today I had the chance to follow up with MSN's Rob Bennett, GM of entertainment video and sports,…
Name the three countries that ZenithOptimedia predicts will be the fastest-growing ad markets by percentage growth from 2006 to 2009. Not even your ad agency friends are likely to get that question right. I have always taken umbrage with any company that…
GOOG-411 billboard sightings are getting to be as common as iPhone sightings (see recent TKG Client Inquiry Brief, Google Starts Advertising 800-GOOG-411). The most recent was found by Danny Sullivan on Lombard Street in San Francisco. But beyond being just…
Under-served small communities are getting more attention. Companies like TownNews, Grayboxx and Topix have set out to focus on small town and exurban residents, and aggregating those local users for advertisers. As we wrote in April, Topix -- a 25-person company…
I'm a bit late to this, but wanted to offer a quick hit to point out industry insider Andrew Shotland's new blog, localSEOguide.com. Andrew was formerly a key cog at Insider Pages -- a company known for a certain degree…
New West Publishing is a different kind of local company -- one that uses Web tools, journalism and themed conferences to track the development of an entire region: The Rockies. Launched by former Industry Standard editor Jonathan Weber -- a…
Big names, interesting people, compelling research. Forgive the commercial message here, but we’re set to deliver the goods at The Kelsey Group’s Interactive Local Media 2007 (ILM:07), Nov. 28-30 in L.A. I think there’s something for everyone. And this year,…
An interesting panel today at the SMX Local & Mobile conference attempted to find this elusive animal, although Ingenio CMO Marc Barach warned the audience at the onset not to expect the question to be answered because an answer doesn't…
