Data, social media and simplicity: These are the things driving SMB digital marketing, according to the mid-conference takeaways of this week's Analyst roundtable. While in New Orleans last week for the SMB Digital Marketing conference, Charles Laughlin and I grabbed…
ReachLocal cofounder Zorik Gordon left the company last year after veering sharply to the left with ClubLocal, a consumer-facing brand that would collect home improvement pricing and reviews, and assign jobs to home improvement pros. Now, Gordon and several ClubLocal…
After an action packed week in New Orleans for our SMB Digital Marketing conference, the video footage is starting to roll in. The first item -- embedded below -- builds on an announcement made at the show from Agendize: It has…
Facebook today announced the relaunch of Atlas, an ad network that connects online campaigns to offline purchases across multiple devices. Atlas isn't a new company but instead has been rebuilt since been being acquired from Microsoft last year. This announcement…
Today at BIA/Kelsey's SMB Digital Marketing conference, Agendize announced a smart watch app for managing appointments on the go. The new online scheduling software brings scheduling and CRM capability to the wrist -- particularly fitting (excuse the pun) for service SMBs out in the…
Facebook announced today an ambitious program to match sales related data from a variety of sources to show ROI. Speaking at BIA/Kelsey's Leading in Local: SMB Digital Marketing event in New Orleans, Product Marketing Manager Joe Devoy noted that the…
SMBs are increasingly incorporating data analytics into their marketing efforts and not surprisingly, data vendors and service providers are working to entrench themselves with SMB digital marketing channels, as several industry leaders noted at Leading in Local: SMB Digital Marketing…
SMBs are increasingly incorporating data analytics into their marketing efforts and not surprisingly, data vendors and service providers are working to entrench themselves with SMB digital marketing channels, as several industry leaders noted at Leading in Local: SMB Digital Marketing…
"Not all data is created equal, but almost anything can be helpful," said Acxiom CEO and President Scott Howe, who keynoted at BIA/Kelsey's Leading in Local: SMB Digital Marketing in New Orleans Sept. 23. Now they can choose among connection…
"Not all data is created equal, but almost anything can be helpful," said Acxiom CEO and President Scott Howe, who keynoted at BIA/Kelsey's Leading in Local: SMB Digital Marketing in New Orleans Sept. 23. Now they can choose among connection…
Transparency, education, and data: Those are the three keys to selling local advertising and reducing churn, according to ReachLocal CEO Sharon Rowlands during her SMB Digital Marketing Keynote. Reducing churn in turn is an underrated way to grow revenue, as…
The big announcement this morning at Leading in Local: SMB Digital Marketing -- The Berry Company has acquired LocalVox for an undisclosed amount. Berry was already an investor in LocalVox and has been one of the leading resellers of the…
BIA/Kelsey continues to engage market leaders in its coverage areas, in order to collaborate on research reports. There are currently two in the works that we're excited about. One is on content marketing at the local level and the other…
Transformation is different from change, and has major implications on a company's fabric, said former Hibu (YellowBook) CTO Gary Shaw, who now heads consultancy Houstonian Partners. Shaw was speaking at BIA/Kelsey's Leading in Local: SMB Digital Marketing conference in New…
In true disruptive technology style, YPG is separating digital sales from print sales to allow the company to grow overall even as print continues to decline, noted YPG CEO Julien Billot, during a keynote at Leading in Local: SMB Digital…
As we gear up for our LEADING IN LOCAL: SMB Digital Marketing conference, there’s a lot to look forward to. Local Market Launch, a startup that helps companies manage the online presence of local stores, just announced a suite of…
Last week, call tracking and analytics provider Ifbyphone announced not one, but two major milestones. First, the company announced that it has raised $30 million in series E funding -- bringing its total funding to $60 million. It…
YP has named David Lebow to the newly created position of Chief Revenue Officer, reporting to CEO David Krantz. Lebow was previously executive vice president, digital markets. This promotion puts Lebow in charge of YP's enormous 4,000 person sales…
