Local's 800 lb. gorilla is always Amazon. It has already had a huge impact on retail via showrooming. Now it has invaded Groceries, and is heading towards Services. Plus it wants to provide a full range of promotional and fulfillment…
Local's 800 lb. gorilla is always Amazon. It has already had a huge impact on retail via showrooming. Now it has invaded Groceries, and is heading towards Services. Plus it wants to provide a full range of promotional and fulfillment…
Location based ad targeting, when done right, can achieve 2x-3x greater performance according to Verve Mobile president and GM Tom Kenney. We interviewed Tom and YP's VP of Digital Jeff Federman during our SMB Digital Marketing show last month (video…
Location based ad targeting, when done right, can achieve 2x-3x greater performance according to Verve Mobile president and GM Tom Kenney. We interviewed Tom and YP's VP of Digital Jeff Federman during our SMB Digital Marketing show last month (video…
First Data, the payment processing giant, has been building up a suite of services that would take the company far beyond payment processing and inject it squarely in the middle of SMB marketing. The suite as currently configured includes the…
10/23/14: Post updated to include a link to download Stacey Sedbrook's presentation this week to the Inland Press Association. "Change is hard. It takes a lot of effort. Sustaining change is even harder." BIA/Kelsey's Stacey Sedbrook offered a sales transformation…
Call analytics continues to advance in lots of ways as the phone call becomes the "new click." The latest move comes from Marchex which last week launched Real-Time Call DNA. Today I had the chance to catch up with the company…
Gannett's acquisition of Key Ring two years ago was something of a head shaker. Was the media giant diving into online loyalty marketing, an area mostly dominated by financial institution-related companies? Two years later, more light has been shed on…
Gannett's acquisition of Key Ring two years ago was something of a head shaker. Was the media giant diving into online loyalty marketing, an area mostly dominated by financial institution-related companies? Two years later, more light has been shed on…
The initial lineup for Leading in Local: Interactive Local Media 2014 is now officially released. This year's ILM -- our flagship event -- takes place Dec. 3-5 at the SFO Hyatt, close to San Francisco and just up the road…
The initial lineup for Leading in Local: Interactive Local Media 2014 is now officially released. This year's ILM -- our flagship event -- takes place Dec. 3-5 at the SFO Hyatt, close to San Francisco and just up the road…
Local marketing has gone beyond advertising, but the industry's success is still measured in ad dollars. This relates to our "operating system for the SMB" analysis, and was defined further at the SMB Digital Marketing Conference (video below) In reality,…
Local marketing has gone beyond advertising, but the industry's success is still measured in ad dollars. This relates to our "operating system for the SMB" analysis, and was defined further at the SMB Digital Marketing Conference (video below) In reality,…
Yelp's SMB offerings can be summed up in three tiers according to BD lead Peter Curzon. We interviewed Peter on stage at our SMB Digital Marketing Conference in a session about "what works" in mobile for SMBs (video below). The…
Yelp's SMB offerings can be summed up in three tiers according to BD lead Peter Curzon. We interviewed Peter on stage at our SMB Digital Marketing Conference in a session about "what works" in mobile for SMBs (video below). The…
On Monday, BuildZoom announced it has raised $2.2 million. With the latest round of infusion, we asked the Co-Founder, Jiyan Wei, where the company is headed next. "Our goal is to bring transparency to consumers who are shopping for…
The players may change but the game remains the same. That was one underlying theme the closing panel at our SMB digital marketing conference in New Orleans two weeks ago. "This is my first SMB-focused Kelsey show in five years,"…
Content Marketing is the new black. Along with mobile marketing, it's the media category getting the most attention and investment these days. One question is how it's colliding with the likewise opportune area of local media & advertising. This is…
When it comes to local commerce and loyalty programs, all roads lead to groceries. That’s the feeling of key companies in the space, including WalMart, Amazon, Google and eBay. Groupon this week announced Snap, a grocery coupon and loyalty program…
When it comes to local commerce and loyalty programs, all roads lead to groceries. That?s the feeling of key companies in the space, including WalMart, Amazon, Google and eBay. Groupon this week announced Snap, a grocery coupon and loyalty program…
