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Yelp Invites SMBs to the Table

  • April 29, 2008
  • Mike Boland
  • Online/Interactive, User-Generated Content

Yelp announced a series of tools today for businesses to interact with local reviewers and have more of an active voice. New features for SMBs include: Message customers who have reviewed their business See how many prospective customers viewed their…

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Eniro to Be an Online First Business in 2008

  • April 25, 2008
  • Charles Laughlin
  • International Markets, Online/Interactive, Yellow Pages, Yellow Pages, Internet, Yellow Pages, Print

The Nordic directory publisher Eniro announced somewhat disappointing results for the first quarter, with weaker than expected print results not fully offset by online revenues. Eniro President and CEO Tomas Franzén noted that the first quarter is seasonally weak for its online…

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See You in Seattle

  • April 25, 2008
  • Mike Boland
  • Conferences, Online/Interactive

We'll be in Seattle next week for the Drilling Down on Local conference. See the Agenda here. If you're at the show, do your best to tackle us between sessions or during networking events. We're interested in talking. Also check…

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Day to Give Up CEO Post, Assume Truvo Chair

  • April 25, 2008
  • Charles Laughlin
  • International Markets, Online/Interactive, Yellow Pages, Yellow Pages, Internet, Yellow Pages, Print

Truvo announced today that CEO Andrew Day will step down June 1 and assume the role of chairman, allowing current Truvo Belgium Managing Director Donat Retif to take over as CEO. Retif has been with Truvo since 2005. He previously served…

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AdReady Focuses on SMBs; 9,000 Take Premade Creative

  • April 24, 2008
  • Peter Krasilovsky
  • Display Advertising, Online/Interactive, SMBs

Search has its limitations for local businesses. In fact, many would just as soon place media rich display ads, but for the expense and creative challenge of developing the ads. That’s the hurdle being addressed by AdReady, a venture-backed Seattle company…

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White Beefs Up Management Team

  • April 24, 2008
  • Charles Laughlin
  • Online/Interactive, Yellow Pages, Independent, Yellow Pages, Internet

The U.S. independent publisher White Directory has added two new members to its sales leadership team. Kevin Pavelski, vice president of digital expansion, and Pat Balles, vice president of global markets. From the press release:   "Pavelski comes to White…

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KP-Backed SpotMixer Enters Fray for SMB Video

  • April 24, 2008
  • Peter Krasilovsky
  • Online/Interactive, SMBs, User-Generated Content, Video, online

The market to produce, distribute and/or enhance small-business videos has intensified in recent months, as TurnHere, Denver MultiMedia, DMC, Spot Runner, Mixpo, BuzzSpot, EZ Show, Spotzer and others have competed (often via third-party Yellow Pages and city guides) to land…

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A Closer Look at Topix (Plus, New Partnerships)

  • April 24, 2008
  • Mike Boland
  • Hyper-Local, Newspapers, Online/Interactive, User-Generated Content

Matt Booth and I had the chance to meet with Topix at its Palo Alto headquarters last week to unearth some of its user data, as well as some heretofore unannounced content partnerships. Late last year, the site redefined itself…

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Yahoo! Local Lets Users Draw Circles

  • April 23, 2008
  • Mike Boland
  • Mapping, Online/Interactive

Yahoo! Local just integrated a drawing tool that lets users specify a radius within which to filter results. AskCity has a similar drawing tool (with additional shapes), and Urban Mapping has a platform that does this. On the advertiser side,…

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Kelsey Seattle Next Week: Google, Avvo, Loladex +++

  • April 22, 2008
  • Peter Krasilovsky
  • Conferences, Online/Interactive

At long last, The Kelsey Group’s Drilling Down on Local: Marketplaces program is just around the corner. Our version of Coachella (or Woodstock) takes place NEXT WEEK, Wednesday to Friday, April 30-May 2, at The Westin in Seattle. We think…

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Local Distribution Deals Keep Rolling: Marchex Taps New Vertical Partners

  • April 22, 2008
  • Mike Boland
  • Online/Interactive, Partnerships

There seems to be no shortage of announcements from local players that wish to increase incoming content and distribution. In the past few months we've seen Citysearch feed content and ads to Local.com, AOL and Marchex; Idearc do the same…

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BuzzLogic Makes Acquisition

  • April 22, 2008
  • Mike Boland
  • Blogging, Online/Interactive, User-Generated Content

BuzzLogic has been generating some attention for its buzz tracking technology that pinpoints where conversations are happening throughout the blogosphere on certain topics. As we've written, this can be an attractive tool for PR professionals or online marketers to home…

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Placecast: A New Kind of Geotargeting

  • April 21, 2008
  • Mike Boland
  • Location Targeting, Online/Interactive

The whirlwind that is AdTech San Francisco has come and gone and as the dust settles and my notes are organized, a few companies stick out with new ideas. Of the thousands of companies at the show, only a handful…

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Stubbs Departs Yellowpages.com

  • April 21, 2008
  • Charles Laughlin
  • AT&T, Online/Interactive, Yellow Pages, Internet

Charles Stubbs has left his position as president of Yellowpages.com (a unit of AT&T) to become CEO of Atlanta-based Primedia, which publishes a variety of print and online vertical consumer guides, including Apartment Guide and New Home Guide, ApartmentGuide.com, NewHomeGuide.com…

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The Examiner’s Free Metro Model; 2 Million Uniques

  • April 17, 2008
  • Peter Krasilovsky
  • City Guides, Classifieds, Hyper-Local, Newspapers, Online/Interactive, Yellow Pages, Internet

In light of BostonNow’s closure this week (apparently for investment-related reasons), I’ve been mulling over the future of free metro papers in the U.S. The Chicago Tribune, The Washington Post and The San Diego Union-Tribune are among newspaper companies that…

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Positive Evidence for Yellow Pages PR

  • April 17, 2008
  • John Kelsey
  • Online/Interactive, Yellow Pages, Yellow Pages, Internet, Yellow Pages, Print

The communications plan outlined by Neg Norton at the YPA convention last week is already paying dividends. Like most people in our industry, I have a Google Alert for the term “Yellow Pages.” The April 16 summary edition is shown…

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Urban Mapping Launches ‘GeoMods’ Platform

  • April 17, 2008
  • Mike Boland
  • Mapping, Online/Interactive

Just a quick note to point out that UMI's geotargeted keyword generation tool (among other things) has launched today. Details of the platform and the concept behind it are in our past write-up (scroll).

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Data Show Yellow Book Closing IYP Gap With Incumbents

  • April 16, 2008
  • Charles Laughlin
  • Online/Interactive, Yellow Pages, Independent, Yellow Pages, Internet

Yellow Book has been gradually closing the gap with its U.S. IYP rivals, which testifies to the publishers' increasing emphasis on its online business as a driver of future growth. According to data recently put out by comScore, Yellowbook.com was the fastest…

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Out-of-Home the Next Frontier in Local?: A Conversation With Ripple

  • April 16, 2008
  • Mike Boland
  • Online/Interactive, Video, online

Ripple is one of the early leaders in the nascent category of out-of-home advertising. For those unfamiliar, this is rich media advertising that is served with news, weather and sports, at places such as coffee shops and gas pumps. Most…

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More Ups and Downs in Hyperlocal: FatDoor Goes Back to the Drawing Board

  • April 15, 2008
  • Mike Boland
  • Online/Interactive, User-Generated Content

Hyperlocal community site FatDoor has shut down and reopened as Center'd, an event planning and neighborhood search site with the tag line "people, places, plans." This follows last week's fall of Grayboxx, rise of Angie's List, and birth of OurTown.…

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