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Sensis’ Trading Post Challenges eBay in Australia

  • May 27, 2008
  • Michael Taylor
  • Advertising Networks, Classifieds, International Markets, Listings Providers, Local, Online/Interactive, Shopping, online

Sensis has announced the offering of online auctions on its Trading Post Web site. According to an article in The Sydney Morning Herald: “some two million people already use the www.tradingpost.com.au site to buy and sell goods and services. The company…

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Merrill Brown and the Internet: Still the Visionary

  • May 23, 2008
  • John Kelsey
  • AT&T, Classifieds, General Marketing, Newspapers, Online/Interactive, Shopping, online, Television, Local, Traditional Media

"Extraordinary change means extraordinary opportunity," Merrill Brown, founder and principal of MMB Media, told the audience at last month's Drilling Down on Local conference. Few people are more knowledgeable about the impact of new technologies on society than Brown. Before…

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Will Apple Rule Local Search in the Living Room?

  • May 23, 2008
  • Mike Boland
  • IPTV, Online/Interactive

Though IPTV hasn't been the primary focus of a blog post in a while, we've mentioned it here and there as a local search medium to start thinking about. The thinking goes that the IP architecture of the technology will…

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AgendiZe Brings ‘Contact Widgets’ to Local Listings

  • May 23, 2008
  • Mike Boland
  • Online/Interactive, Yellow Pages, Internet

Local search software developer AgendiZe will announce an expanded partnership with Canada's Yellow Pages Group that will position new "contact widgets" throughout YPG's listings. The widgets will be available at an undisclosed point, likely in the next couple weeks. This…

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Internet Yellow Pages Socialize

  • May 22, 2008
  • Mike Boland
  • Online/Interactive, Social, Yellow Pages, Internet

Canadian IYP Yellowpages.ca announced a Facebook application that lets users of the social network tap into local listings and share recommendations with friends. This includes (according to release): Find, rate and review businesses Build lists of their favorite restaurants and…

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More From Seat on Future Strategy

  • May 22, 2008
  • Michael Taylor
  • Ad Sales, News, online, Online/Interactive, Yellow Pages, Yellow Pages, European, Yellow Pages, Internet

More detail has come out on Seat Pagine Gialle’s proposed sale of its foreign properties. The goal, according to an interview with Reuters, is “to shift its attention back to Italy to mine a boom in Internet use in the…

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Yellowbook Uses Web to Extend Reach of New Campaign

  • May 21, 2008
  • Charles Laughlin
  • Online/Interactive, Web 2.0, Yellow Pages, Independent, Yellow Pages, Print

Yellowbook has launched a new microsite to encourage consumers to download and share spots from its new ad campaign. The site also links to Yellowbook's YouTube channel. TKG recently posted on the new Yellowbook campaign and brand makeover. We see…

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Microsoft Offers Cash Back to Online Shoppers

  • May 21, 2008
  • Mike Boland
  • Microsoft, Online/Interactive, Shopping, online

Microsoft will announce a new Live Search product today at Advance08, which gives cash back to users who purchase products through the system. The aptly named Cashback feature will place dollar sign icons throughout paid search results wherever there are…

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Google Mashes Up News and Maps

  • May 20, 2008
  • Mike Boland
  • Mapping, News, online, Online/Interactive

Google has begun to place geotagged news stories in Google Earth. By mousing over news icons on the map, preview windows appear that show stories from Google News. This adds to the news stories it was already plotting via its partnership…

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Yell Cites Tough Times in Dividend Cut

  • May 20, 2008
  • Charles Laughlin
  • Online/Interactive, Yellow Pages, Yellow Pages, European, Yellow Pages, Internet, Yellow Pages, Print

Yell Group announced results today that showed all its operating groups generated top-line growth in its 2007-08 financial year (ended March 31), with almost all the growth coming from the Internet. The company emphasized that it hit its EBITDA guidance for…

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Quick Response Bar Codes Invade Yellow Pages

  • May 19, 2008
  • Michael Taylor
  • Devices, International Markets, Online/Interactive, Partnerships, Yellow Pages, Yellow Pages, Print

  An innovative bar code technology, QR Codes, first developed in Japan by Denso-Wave has been introduced in Singapore by Singapore Press Holdings. Branded as ZapCodes, the two-dimensional bar codes enable mobile phones equipped with cameras and special software to download…

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Local Matters Lands European Directories

  • May 19, 2008
  • Charles Laughlin
  • International Markets, Online/Interactive, Yellow Pages, European, Yellow Pages, Internet

Denver-based Local Matters announced a major deal with European Directories "whereby Local Matters will develop and enhance the online white and yellow pages websites across European Directories’ 8-country publishing operations," according to the press release issued today. European Directories is a…

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Thomson Directories for Sale in U.K.

  • May 19, 2008
  • Michael Taylor
  • International Markets, Mergers & Acquisitions, Online/Interactive, Yellow Pages, Yellow Pages, European

Thomson Directories owner Seat Pagine Gialle has put the U.K. directory publishing group up for sale, according to an article in the Times Online.  According to the article: “Thomson, which has been hit by competition from the web and reduced…

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NearbyNow’s Trifecta: Partnership, Funding, iPhone

  • May 19, 2008
  • Mike Boland
  • Funding, Mobile, Online/Interactive, Partnerships

NearbyNow had a three-pronged announcement today including a $12 million series C round, a distribution partnership with TheFind.com and a new iPhone app. The funding was led by Norwest Ventures and will primarily be used to build infrastructure for traffic…

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Of Video Games and Local Search

  • May 16, 2008
  • Mike Boland
  • Mapping, Online/Interactive

The latest show of climbing video game sales came in April's 47 percent year-over-year increase. The $1.23 billion in game & console sales was buoyed by continued success of the Nintendo Wii, as well as the release of the hotly…

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CBS Expects Local Benefit From CNET Buy

  • May 16, 2008
  • Peter Krasilovsky
  • Online/Interactive, Verticals

In its bid to establish itself as a meaningful online company, CBS Interactive has downplayed its traditional strength in local vis-a-vis TV stations, radio stations and outdoor. The company’s just announced acquisition of CNET for $1.8 billion doesn’t necessarily change…

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ICMA Brussels: Shopper Pubs Focusing on Reverse Publishing, Verticals, Mobile

  • May 16, 2008
  • Peter Krasilovsky
  • Classifieds, Conferences, Online/Interactive, Video, online

Shopper publications attending the International Classified Media Association meeting in Brussels this week -- the vast majority from outside the U.S. -- are showing resilience against the challenges of the Internet, and looking at new models to sustain their existing…

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Google Partners With Office Depot to Win Small Businesses

  • May 15, 2008
  • Michael Taylor
  • Ad Sales, Advertising Networks, Google, Online/Interactive, Partnerships, SMBs

Google and Office Depot announced a partnership where Office Depot will offer advice and teach small businesses how to use Google AdWords. Any small business that registers and makes an AdWords purchase on the Office Depot site will receive a…

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Yellow Pages as a Niche Social Network Aggregator

  • May 15, 2008
  • Michael Taylor
  • Advertising Networks, Online/Interactive, Social, User-Generated Content, Yellow Pages

Since the social networking phenomenon began, I have been an advocate of the Yellow Pages developing a platform for niche social networks. Directories cover such a broad array of content that can be related to highly conversational topics, such as…

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TV and Cable Cos. Take Page From Online

  • May 14, 2008
  • Mike Boland
  • IPTV, Online/Interactive, Television, Local

Two separate but related news items caught my eye today. First, Comcast has acquired social networking technology provider Plaxo in order to integrate social network-like features that let viewers share programming, among other things. Second, Turner Entertainment Networks announced a…

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