Today at SES Steve Espinosa, director of product development for eLocal Listing, stressed the importance of video to gain better search rankings and conversions in local search results. Specifically, SMB videos on eLocal Listing have seen a 3.34 X increase…
At a pair of TKG-run sessions at SES San Jose, the value of good local data was a pervasive theme. This relates to the ongoing online-offline challenge in local media and search. The problem basically comes down to the inability…
IBegin head Ahmed Farooq is shaking things up by publicizing Google’s take on top IYPs. Per Google’s methodology, Citysearch leads the way with 7.4 million uniques and a 3.2 percent reach. It beats Yellowpages.com with 6.8 million uniques, and Superpages.com…
Since launching self-service EZ Ads in April 2007, Zillow.com has set a new standard for simple-to-buy, one-price ads, and 13,000 (mostly) local advertisers responded. Typical ad spends were about $50. Now as Zillow begins to have its inventory sold to…
Local.com announced today that it has reached a milestone of 5,000 businesses that have directly signed up for online advertising through its Local Promote subscription advertising service. Local Promote includes a landing page, call tracking, and premium placements within search…
Local product search provider Krillion today added 96 product categories to its "Localization Engine." The new categories join Krillion's current sweet spot of home appliances and consumer electronics, and include computers, office equipment, car audio & electronics, and tools &…
Out-of-home advertising is booming, thanks to the emergence of super high definition electronic billboards now commonly found on the nation’s highways. But can they be used to boost the fortunes of an industry that is not so booming: newspapers? That’s…
Topix CEO Chris Tolles has a well-reasoned piece in iMedia Connection. He writes that media usage and ad dollars are quickly moving online (which we know), but local content and ads aren't moving as fast as comparative national metrics. But we're…
Early rumors of a Google phone, before the Android platform was announced, gave the device a name of "GPhone" (remember?). That name ended up being not that far off the mark -- though Google ended up building the OS rather…
Sebastien Provencher points to the small but hopeful collection of local sessions that have been proposed for the 2009 South By Southwest conference taking place in March. One is led by Topix.com CEO Chris Tolles ("Think Globally, Post Locally: The…
Cox Enterprises has announced that it is putting most of its newspapers on the block, as well as Valpak, its direct mail giant. Newspapers, TV and radio currently now make up just 20 percent of the company’s revenues as it…
Windows Virtual Earth evangelist Chris Pendleton writes on his blog about the availability of display advertising on Live Search Maps. Known as "highlighted listings," this is similar to the mapvertising Google Maps offers. Both place icons on map locations --…
Australia's Sensis released its results for the financial year ended June 30, and many in the global Yellow Pages industry will be interested to find that print revenues are growing in Australia, bucking a global trend of often steep declines. We…
Real Cities, the national ad network owned by McClatchy, has been sold to fast rising Centro. Or at least, the Real Cities brand has been sold, along with access to Real Cities’ list of 250 national advertisers. The network’s local…
The Huffington Post has launched a beta of its first local “Internet newspaper” in Chicago, with promises to produce 10 to 20 more local efforts in the next couple of years. The Chicago site is a mishmash of local news,…
Last night, while watching reruns of The Office on TBS, I noticed something peculiar. During a commercial break, one of the network's stand-up comedy shows was advertised -- a typical house ad. But it had an odd feel to it.…
Matchpoint will soon be rolling out a new set of ad products to complement its flagship online lead-gen forms. On its own site, it will integrate more of an IYP setup with searchable business listings. With each search results page,…
Online newspaper pioneer Chris Jennewein, who was recently re-orged out of The San Diego Union-Tribune, has started a new position as publisher and senior vice president of Greenspun Interactive in Las Vegas. Greenspun dominates Las Vegas as the publisher of…
Yahoo Brickhouse division-head Tom Coates officially launched the Fire Eagle platform today to a packed room of San Francisco journalists, analysts and bloggers (and Yahoo cofounder David Filo). The platform, in beta since March, is based on managing users' location…
Freedom Interactive President Michael Mathieu is leaving to be CEO of YuMe Networks, which is sort of positioned as the “DoubleClick of video.” YuMe is a privately held company headquartered in Redwood City, California, and backed to the tune of…
