Local video production provider Mixpo today emboldened its pipeline into the elusive small-business marketplace by announcing four new channel partners. These include a number of traditional media channels that have online local search destinations, such as PegasusNews, SiliconValleyOnline and KGO…
Yellow Pages Group New Zealand has acquired a majority stake in grownups.co.nz, a Web site targeting the over 50s crowd, as reported on Stuff.co.nz. Voted as New Zealand’s best lifestyle Web site in 2008, this acquisition may well prove…
LiveDeal, which has been aggressively pushing a joint classified and directory platform since its merger with YP.com last year, is moving in new directions with the arrival of new president and CEO Mike Edelhart. He replaced former YP.com head Dan…
While other media companies stave off bill collectors and even bankruptcy, Gannett is taking advantage of its cash reserves to buy larger shares of the local ecosystem. The newspaper and broadcast company, which purchased remaining shares in ShopLocal from Tribune…
The New York Times writes today about Google's efforts to court ad agencies as a source of new business. Not surprisingly, these efforts are being met with a fair amount of skepticism from agencies that have seen Google as a…
It has been more than 90 days since former Yellowpages.com President Charles Stubbs took the helm at Primedia, the publisher of apartmentguide, rentals.com, newhomeguide.com and DistribuTech. We’ve followed Stubbs for a long time, and have naturally been curious about his…
The official Google Blog has announced that the company will launch a new open source browser today called "Chrome." On a basic level, this is a logical move for Google, given that it could provide a more direct front door…
While investors and Yellow Pages pundits continue to bang the drum telling everyone that the “younger generation” isn’t using print Yellow Pages to the degree it should, and that without this younger demographic of users the book can’t deliver…
The Dutch competition authorities today approved the planned merger between the Netherlands operations of Truvo (Gouden Gids) and European Directories (DeTelefoongids). This approval clears the way for the merger to move ahead. According to an announcement from Howrey LLP, the firm that represented…
With the recent acquisition of Get It Pages in Saskatchewan, Yellow Pages Group in Canada has now consolidated a national footprint in Canada. According to the New Brunswick Business Journal, Get It Pages publishes directories in the regions of…
Localeze biz dev head Gib Olander has a good piece in MediaPost in which he argues the need to refine local search marketing campaigns based on changing search behavior. In other words, the way people search and the terms they…
In what amounts to another vote of confidence from business and financial communities for self-serve video ad production, StudioNow has received $2.38 million in private equity. Funding came from existing investor Claritas Capital plus Clayton Associates. This adds to the…
Comic strips such as Popeye, Terry and the Pirates, and Blondie marked the rise of the newspaper as entertainment in the early part of the 20th century, and the top comic strip artists prospered greatly, some earning the equivalent of…
Auto dealers have ramped up their use of online lead providers, according to a new dealer satisfaction study by J.D. Power, which was conducted in May and June with 4,141 respondents. They've gone from an average of 5.6 in 2006…
Newly launched automotive portal DriverSide announced today that it will acquire auto mechanic search site fairBenjamin. The acquisition is hoped to improve DriverSide's repair service data and estimates for common repairs, and possibly add new dimensions to its service based…
As an innovative way of promoting its Yellow Pages and Yellow Frontdoor, its magazine-styled directory focused on home improvement and decorating, Yellow Pages Group New Zealand is now the main sponsor of New Zealand’s largest home show as reported…
Bauer, a U.K. media company, is utilizing a classified ad platform in which users can text in their ads and send MMS photos. The platform is being used by Magic 105.4 and Magic Digital. It is a partnership of Mobiya,…
Real estate advertising revenues will give way to transaction revenues, at least in SoCal, as the Los Angeles Times Media Group teams with several partners to launch Zetabid, a new site that will display and auction foreclosed homes and other…
The development of verticals is an obvious growth strategy for newspapers, Yellow Pages, search engines and as standalones. The Kelsey Group projects that verticals and classifieds will make up 25 percent of interactive local revenues by 2012. But nothing happens…
We've long known Google to be on a path toward facilitating media buys across a cluster of offline traditional media. A clearer glimpse into this vision was given yesterday by Meredith Papp, product marketing manager at Google, during TKG's session…
