Business listings provider Localeze announced today that it will provide online business listings to Savvi, a savings network. Localeze business listings are standardized across its list of approximately 150 local search platform partners, including search engines, online directories, social networks,…
Long before daily deals surged, and now after they’ve peaked and pivoted, loyalty and rewards programs stand as beachheads in the evolving online promotions/commerce ecosystem. At ILM East 2012, three leaders in loyalty discussed how advertising and commerce are quickly…
Inventory hasn’t yet emerged as a “must have” for merchants, but the strategic importance of tracking store inventory remains undiminished. Merchants will potentially use inventory levels to drive users to specific locations, build promotions to get rid of overage (or…
The deals culture is shifting from customer acquisition to customer loyalty by necessity. Why? Deals have begun losing high-income women. That’s the view of Next Jump CEO Charlie Kim, a featured speaker at ILM East in Boston March 26-28. “Daily…
John Donahoe, eBay CEO and interim PayPal CEO, projected soaring numbers for new mobile payment forecasts. During his keynote speech at the Consumer Electronics Association, Donahoe predicted that eBay would reach $8 billion in mobile gross merchandise volume (GMV) this…
Dan Hess, CEO of deals aggregator and research company Local Offer Network, played mythbuster at ILM West, using data to set the record straight on where the market is moving…and where it isn’t. Hess is convinced that there is still…
Companies are beginning to focus on loyalty programs for existing customers, rather than simply using deal a day to acquire new customers. Closely and WildFire App are both pursuing loyalty programs. A loyalty start-up we like is Punchcard, which launches…
One of our big complaints against hyperlocal sites is they haven’t really invested in the commercial lifeblood of their community. They’re more like the (almost totally irrelevant) equivalent of a public access cable TV channel. That’s why we like the…
Black Friday and Cyber Monday for holiday shopping are bedrocks of the nation’s economy. Where do deals fit in? As Bloomberg reports, Yipit Data forecasts that U.S. consumers will spend $80 million to $100 million on daily deals gifts between…
Groupon announced this week that it will soon launch Groupon Goods, a division that will sell selective clearance items. The announcement, which comes a day after it announced a merchant rewards program, shows the company moving to really leverage its…
SaleLocator, a shopping and sales search engine and mobile app, has made public its API to share real-time, in-store sales information for national and regional retailers. We spoke with SaleLocator cofounder Michael Falkson, who said the company is looking to…
Specialized verticals are a major part of the new marketplaces environment. One vertical we like is TeachStreet, a portal that helps consumers find teachers, and then helps sign them up and process payments. Along the same lines is TakeLessons, a…
Online retail spending reached $37.5 billion, up 14 percent from a year ago, according to comScore's latest quarterly study. Highlights from comScore's study include: The 14-percent growth in the quarter was primarily a function of an increase in the number of…
The credit card-based, in-flight beverage, food, entertainment and Internet era has a new twist: “Froogll” deals that can be bought online and targeted to users based on destination (i.e., Las Vegas), gender and observable family status (i.e., single/married/family). Froogll is…
Can Groupon easily extend into the grocery coupon space? No, not at all easily. For starters, food producers used to "cents off" can't really provide goods at 50 percent off, or more, and then provide a commission of 30 percent…
Four-month-old, Cincinnati, Ohio-based SmartyTags has a decidedly different approach to the technology of QR codes. Rather than just focusing on the technology, its focus is on how best to use them as a marketing tool, track uses of each code…
NextJump has launched a beta version of OO.com, a consumer-facing destination site that seeks to leverage its relationships with merchants, national marketers and local marketing entities including LivingSocial (deals), Restaurant.com (restaurant deals) and now Grubhub (restaurant order out). The site…
Ease of transaction, rewards and “exclusives” will be key to the next generation of deals, and the credit card companies are determined to play a major role. MasterCard is working with NextJump for a special rewards programs, and has a…
The Deals space is so hot, yet there are many unanswered questions about it. We know it will be big, but who really knows what it is going to look like 18 months from now? With that in mind, we…
Auctions have influenced a more dynamic shopping environment, but aren’t very important and have ended up as just a niche shopping format, argues James Surowiecki in the June Wired (article not posted). Even on eBay, they just make up 31…
