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NYT’s Michael Rogers at Inman: Mobile Is Key

  • July 29, 2008
  • Peter Krasilovsky
  • Conferences, Newspapers, Online/Interactive, Social

Michael Rogers, The New York Times Co.’s futurist-in-residence, told Inman Real Estate Connect attendees last week that over the next few years, “mobile [will be] the most important piece of the interactive space.” Largely driving the adaption of mobile will…

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SFGate Launches Lifestyle Section Powered by CityVoter

  • July 29, 2008
  • Mike Boland
  • City Guides, Newspapers, Online/Interactive

CityVoter has partnered with SFGate to power the online newspaper's new lifestyle section. Called the BayList, at its center will be CityVoter's signature "best of" local pics from users of the site. This will include voting on 1,100 businesses in…

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ShopLocal ’08 Summit: Retailers Focus on Promotions

  • July 17, 2008
  • Peter Krasilovsky
  • Ad Sales, National, Conferences, Coupons/Deals, Display Advertising, Mobile, Newspapers, Online/Interactive, Yahoo!

It is an awkward time for a company to be holding an affiliate meeting right after it has been sold. This week, ShopLocal was put in this position for its long planned meeting with 120 retail partners in Chicago (where…

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What Kind of Newspaper Reader Are You?

  • July 10, 2008
  • Peter Krasilovsky
  • Newspapers, Online/Interactive

A leading Copenhagen newspaper, Ekstra Bladet, has always sought to “maintain” high frequency buyers; target middle frequency buyers to boost subscriptions and single copy buyers; and target the impulsive behavior of low frequency buyers with pictures of pretty girls and/or…

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Gannett Buying ShopLocal Outright

  • July 3, 2008
  • Peter Krasilovsky
  • Ad Sales, National, Advertising Networks, Newspapers, Online/Interactive

We have learned that Gannett is acquiring the parts of ShopLocal that it doesn’t already own from partners Tribune and McClatchy. ShopLocal’s stated mission is "connecting advertisers and consumers, online and in-store." ShopLocal's efforts generally center on localized circulars, targeted…

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If I Can Just Put on My Sneakers

  • July 3, 2008
  • John Kelsey
  • Conferences, Google, Newspapers, Online/Interactive, Traditional Media, Yellow Pages, Independent

At Princeton's Fourth of July fireworks last night, I got into a discussion with a friend who is concerned about his son who works as a journalist for a small N.J. newspaper. I referred him to a "tell it like it is"…

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Bain Readies Plan for Restructure of Key Newspaper Cos.

  • July 2, 2008
  • Peter Krasilovsky
  • Newspapers, Online/Interactive

MediaNews Group, Hearst Newspapers and Freedom Communications have retained Bain Consulting to help realign their cost structures, says MNG Vice Chairman and CEO William Dean Singleton, who was speaking at a World Association of Newspapers meeting in Sweden. “We asked Bain…

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Newspaper Deal to Sell ‘Featured Listings’ for Zillow Launches

  • June 23, 2008
  • Peter Krasilovsky
  • Classifieds, Newspapers, Online/Interactive, Verticals

To all the skeptics who thought that Zillow’s deal with newspapers would never roll out ... next week, The Philadelphia Inquirer, San Francisco Chronicle, San Jose Mercury News and Richmond Times-Dispatch are selling featured listings for Zillow at the same…

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NY Times Goes After SMB Market via AdReady

  • June 10, 2008
  • Peter Krasilovsky
  • Advertising Networks, Contextual Advertising, Display Advertising, Newspapers, Online/Interactive, SMBs

The New York Times is set to recruit small-business advertisers via a deal with AdReady, the Seattle-based ad agency that provides a choice of 600 free templates for banners, customization tools and usage reports. The Times will recruit its own…

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IPhone 2.0 Video and Photo Apps From AP and TypePad

  • June 9, 2008
  • Peter Krasilovsky
  • Blogging, Newspapers, Online/Interactive, User-Generated Content, Video, online

Among the developers of iPhone applications is The Associated Press. Featured during the relaunch of iPhone 2.0 today, AP’s Benjamin Moss, director of mobile products, said AP developed an iPhone app for its Mobile News Network in "just a few…

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Ballmer on Future of Print

  • June 5, 2008
  • Peter Krasilovsky
  • Microsoft, Newspapers, Online/Interactive

In a new WashingtonPost.com video, Microsoft CEO Steve Ballmer talks on a wide variety of topics, including the future of print. “In the next 10 years, the world of media companies will be turned upside down,” he says. “There will…

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Curley on HyperLocal, The Washington Post and the New Vegas Venture

  • May 30, 2008
  • Peter Krasilovsky
  • Blogging, City Guides, Hyper-Local, Newspapers, Online/Interactive, Video, online

Some industry bloggers like to throw “Google” in the title to get some attention. For me, it is “Hyperlocal.” And somewhere in the middle of any discussion of hyperlocal is Rob Curley. The hyperlocal maestro has taken his Web 2.0…

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Leader of Washington Post’s Hyperlocal Effort Departs

  • May 29, 2008
  • Peter Krasilovsky
  • Hyper-Local, Newspapers, Online/Interactive

You’ve got to figure if anyone is going to lead the local revolution in the newspaper space it is going to be The Washington Post. To me, the paper signaled its seriousness about getting hyperlocal when it hired two of its…

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Technology and My Trip to London and Paris

  • May 27, 2008
  • Peter Krasilovsky
  • Google, Newspapers, Online/Interactive, Yellow Pages

Travelling abroad and keeping your job is pretty easy these days with seamless smartphone access. But I noticed a few things during a trip to London and Paris last week that gave me some food for thought. London • The…

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Merrill Brown and the Internet: Still the Visionary

  • May 23, 2008
  • John Kelsey
  • AT&T, Classifieds, General Marketing, Newspapers, Online/Interactive, Shopping, online, Television, Local, Traditional Media

"Extraordinary change means extraordinary opportunity," Merrill Brown, founder and principal of MMB Media, told the audience at last month's Drilling Down on Local conference. Few people are more knowledgeable about the impact of new technologies on society than Brown. Before…

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Kill the Innovators: San Diego U-T Lays Off Online Leaders

  • May 11, 2008
  • Peter Krasilovsky
  • City Guides, Newspapers, Online/Interactive, Radio, Verticals

These are tough, fast-changing times for newspapers, and many of them are taking severe measures to get back on track. Sometimes, it means putting the innovative online guy in charge of print too, as Bay Area News Group has done…

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You Ain’t Seen Nothin’ Yet

  • May 7, 2008
  • Steve Marshall
  • Conferences, Hyper-Local, Newspapers, Online/Interactive, Shopping, online, User-Generated Content, Verticals, Web 2.0, Yellow Pages, Internet

The final day of The Kelsey Group's Drilling Down on Local conference featured a keynote by Merrill Brown of MMB Media. Brown is an industry guru with a history of developing groundbreaking media strategies and operations. Among other things, he…

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Drilling Down on Local ’08: More from Google and Cars.com on Verticals

  • May 6, 2008
  • Peter Krasilovsky
  • Classifieds, Conferences, Google, Newspapers, Online/Interactive, Verticals

Google is a collaborative partner with all verticals, and generally speaking, has no interest in competing with them, per Adrian Madland, Google’s head of automotive strategic partnerships, who was speaking at Drilling Down on Local '08 (a session also covered…

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Driving Relevant Content to Targeted Consumers

  • May 1, 2008
  • John Kelsey
  • Classifieds, Google, Newspapers, Online/Interactive, Social

There is a tendency for speakers at a large conference to want to sell (they would say "educate") the audience about their companies' products and services. I know I'm guilty of it. Nevertheless, it is refreshing when a person making a presentation…

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Building Hyperlocal Content in Seattle

  • April 30, 2008
  • Charles Laughlin
  • Hyper-Local, Newspapers, Online/Interactive

In a session called "The Online City: Close Up on Seattle" here at Drilling Down on Local, The Seattle Times' Patricia Lee Smith reiterated a point made earlier by the LA Times' Rob Barrett, which is that online newspapers cannot…

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