Kate Kaye at ClickZ has an interesting story on newspaper publishers and local television stations that are sending their salespeople away to learn more about interactive advertising. As the media world in general moves toward many different advertising platforms (Web,…
A handful of articles came out today that together triangulate some interesting points on the future of IPTV and local. The New York Times examines a few automated ad platforms and services that are following the trail blazed by Spot…
When Freedom Communications recruited Michael Mathieu, the monetization leader from United Online (Classmates.com, NetZero, etc.), it was opting for change with a capital "C." Freedom, of course, is the longtime libertarian owner of 70 properties, including The Orange County Register,…
As Peter Krasilovsky reported last week, Citysearch will establish new Atlanta-based sales digs. Kevin Newcomb over at Search Engine Watch points to a ClickZ article today about the expansion. The company hopes to have 180 sales (inside, outside and national)…
IAC's Citysearch has opened an inside sales center in Atlanta as part of a major sales push that also includes the development of a national sales team. There are currently 60 inside sellers in the center, and more than 150…
You have to wonder what AT&T is thinking. The lead article in The Wall Street Journal (sub req'd) Media & Marketing section on Friday was titled, "For AT&T, Ad-Sales Success Is No Cinch." No kidding. Essentially AT&T announced plans to…
