Closing remarks at the Warrillow Conference in Toronto this week confirmed major opportunities for business-to-business platforms in Canada. Major Canadian national brands that target the 2.3 million small businesses in Canada plan on increasing their online media budgets in 2008.…
Closing remarks at the Warrillow Conference in Toronto this week confirmed major opportunities for business-to-business platforms in Canada. Major Canadian national brands that target the 2.3 million small businesses in Canada plan on increasing their online media budgets in 2008.…
AOL is set to pay $340 million (updated) for Quigo, which provides a contextual ad network alternative to Google. The deal includes PageCast, a video search product, and will be added to AOL’s impressive arsenal of network, behavioral and contextual…
At the Directory Driven Commerce conference we held in 2006, the theme was "Adapting to a Shifting Marketplace." In my opening remarks, I noted that Ford Motor Co. had been the second-largest automobile company in the world behind General Motors…
At the Directory Driven Commerce conference we held in 2006, the theme was "Adapting to a Shifting Marketplace." In my opening remarks, I noted that Ford Motor Co. had been the second-largest automobile company in the world behind General Motors…
What keeps a TV station working with a Web enabler after it has earned enough money to do it itself? That’s a question for all the leading Web enablers -- WorldNow, Internet Broadcasting Systems and Broadcast Interactive Media. All three companies have…
The numbers are looking very, very good for the Interactive Local Media:07 conference in L.A. Nov. 28-30. Internally, we think this one is a record breaker. Register and book the hotel while you can. The latter tends to sell out.…
When it comes to third-party local ad sales, apparently, more is the merrier -- especially with the powerful incentive of ReachLocal’s $300 million valuation. Yodle and Ambassador Internet are two of the more recent names to consider, on top of ReachLocal,…
Curbed.com, the fun, well-written and insightful Web site about local real estate culture and deals, has gotten $1.5 million in new financing from Gawker Media, individuals associated with Gawker and others, such as Brad Inman. The site is the brainchild…
I've collected a number of Yellow Pages-related items over the past week or so that are worth noting. So here it goes: The Texas ad agency FKM has launched a new unit to focus on interactive Yellow Pages and related online…
I've collected a number of Yellow Pages-related items over the past week or so that are worth noting. So here it goes: The Texas ad agency FKM has launched a new unit to focus on interactive Yellow Pages and related online…
The sales rep recruiting game has just gotten a bit more crowded and a lot more competitive. As we have discussed at our conferences and in recent Kelsey Advisories, with the influx of new online directory players such as Citysearch,…
A new survey of 2,000 consumers by Nielsen/Netratings for WebVisible found that 86 percent of those surveyed used the Internet to find a local business from which to shop, a dramatic rise from a similar survey from last year where…
New West Publishing is a different kind of local company -- one that uses Web tools, journalism and themed conferences to track the development of an entire region: The Rockies. Launched by former Industry Standard editor Jonathan Weber -- a…
Big names, interesting people, compelling research. Forgive the commercial message here, but we’re set to deliver the goods at The Kelsey Group’s Interactive Local Media 2007 (ILM:07), Nov. 28-30 in L.A. I think there’s something for everyone. And this year,…
Verticals are important to Yahoo! and others on a national basis, but they really aren’t the way to go at the local level because of the limited resources for local sales, says Warren Kay, managing director, strategic alliances, Yahoo! Search…
Verticals are important to Yahoo! and others on a national basis, but they really aren’t the way to go at the local level because of the limited resources for local sales, says Warren Kay, managing director, strategic alliances, Yahoo! Search…
I've come across a few items this past week worth noting. Will give a quick take on each here. An article in the Dayton Daily News reports that The Berry Network, the CMR wing of The Berry Co., has landed…
Summary Ad network Specific Media focuses on premium inventory across major Web sites for national brand advertising. But it also has some interesting methods for tracking the influence of branding on search behavior and some interesting implications for local advertising.…
You learn a lot from talking to local advertisers. Occasionally, I get to leave my ivory tower and give a speech or appear on a panel in front of local advertisers. Generally, I'm talking “Local Local.” A couple of weeks…
