What is deep linking and why is it critical to the future of the mobile app economy? What’s up with Pinterest and Instagram’s new “buy” buttons?  And what’s the economic forecast for the on-demand economy?

These are a few topics we tackled over the last week, aggregated into the Local Media Watch newsletter. Click the image below to read the full issue.

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Subscribe to LMW (free) to get it in your inbox during its regular Thursday circulation.

The post LMW, Issue 25: App Cross-Functionality is the Future of Mobile appeared first on BIA/Kelsey - Local Media Watch.

What’s the state of the art in local ad attribution? Are “shopper” publications dead? And what does Mary Meeker have to say about the on-demand economy? These are a few topics we tackled over the last week, aggregated into the Local Media Watch newsletter. Click the image below to read the full issue.

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Subscribe to LMW (free) to get it in your inbox during its regular Thursday circulation.

The post LMW Issue 24: Local is All About Attribution appeared first on BIA/Kelsey - Local Media Watch.

How is Facebook reinforcing its position in local? What are the business opportunities still left to come in the Local on-Demand Economy (LODE)? And what were the best things we saw at ad:tech? These are a few topics we tackled over the last week, aggregated into the Local Media Watch newsletter.

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Click below for the latest issue and subscribe (free) to get it in your inbox during its regular Thursday circulation.

The post LMW Issue 23: Facebook Cements its Place in Local appeared first on BIA/Kelsey - Local Media Watch.

What does Google’s shifting search volume signal for the future of search? What does the Local on-Demand Economy (LODE) mean for local media companies? And why is Verizon’s acquiring AOL? These are a few topics we tackled over the last week, aggregated into the Local Media Watch newsletter.

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Click below for the latest issue and subscribe (free) to get it in your inbox during its regular Thursday circulation. 

The post LMW Issue 22: The New Era of Search appeared first on BIA/Kelsey - Local Media Watch.

What is are the cultural factors driving the Local on-Demand Economy (LODE)? What’s the Futurist View of Local Media?” And are Snaps (Snapchat) the new local check-in? These are a few topics we tackled over the last week, curated and aggregated into the Local Media Watch newsletter.

LMW is now weekly, so we’ll be posting it here every Friday. Entire issues are available on the web or subscribe (free) to get it in your inbox during its regular Thursday circulation. Click below for the latest issue.

The post LMW Issue 21: Millennials, Urbanization and the On-Demand Economy appeared first on BIA/Kelsey - Local Media Watch.

What is the trajectory of U.S. mobile ad revenues? Is the emerging on-demand economy the “Anti-search?” And what is Facebook’s master plan for SMB localized marketing? These are a few topics we tackled over the last week, curated and aggregated into the Local Media Watch newsletter.

LMW has recently doubled its frequency to weekly, so we’ll also be posting it here. Entire issues are available on the web in addition to email. So you can get it here every Friday or subscribe (free) to get it in your inbox during its regular Thursday circulation. Click below for the latest issue.

The post LMW Issue 20: U.S. Mobile Ad Revs to Reach $42 B by 2019 appeared first on BIA/Kelsey - Local Media Watch.

What is Google’s Mopocalypse really all about? Is scheduling the new centerpiece of SMB platform players? And what are the biggest drivers of the local on-demand economy? These are a few topics we tackled over the last week, curated and aggregated into the Local Media Watch newsletter.

LMW has recently doubled its frequency to weekly, so we’ll also be posting it here. Entire issues are available on the web in addition to email. So you can get it here every Friday or subscribe (free) to get it in your inbox during its regular Thursday circulation. Click below for the latest issue.

The post LMW Issue 19: Google's Mobile Web Strategy Unpacked appeared first on BIA/Kelsey - Local Media Watch.

What does Amazon Home Services mean for local? Is Groupon divesting its SMB platform assets? And what are the biggest drivers of the local on-demand economy? These are a few topics we tackled over the last week, curated and aggregated into the Local Media Watch newsletter.

LMW has recently doubled its frequency to weekly, so we’ll also be posting it here. Entire issues are available on the web in addition to email. So you can get it here every Friday or subscribe (free) to get it in your inbox during its regular Thursday circulation. Click below for the latest issue.

The post LMW, Issue 18: Deep Dive on Amazon Home Services appeared first on BIA/Kelsey - Local Media Watch.