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LMW, Issue 25: App Cross-Functionality is the Future of Mobile

  • June 5, 2015
  • Mike Boland
  • Local Media Watch Newsletter, Mobile

What is deep linking and why is it critical to the future of the mobile app economy? What's up with Pinterest and Instagram's new "buy" buttons?  And what's the economic forecast for the on-demand economy? These are a few topics…

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LMW Issue 24: Local is All About Attribution

  • May 29, 2015
  • Mike Boland
  • Local Media Watch Newsletter, Mobile

What's the state of the art in local ad attribution? Are "shopper" publications dead? And what does Mary Meeker have to say about the on-demand economy? These are a few topics we tackled over the last week, aggregated into the…

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LMW Issue 23: Facebook Cements its Place in Local

  • May 22, 2015
  • Mike Boland
  • Facebook, Local Commerce Monitor, Local Media Watch Newsletter, Local On-Demand Economy, Mobile, Online/Interactive, Social

How is Facebook reinforcing its position in local? What are the business opportunities still left to come in the Local on-Demand Economy (LODE)? And what were the best things we saw at ad:tech? These are a few topics we tackled…

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LMW Issue 22: The New Era of Search

  • May 15, 2015
  • Mike Boland
  • Local Media Watch Newsletter, Mobile

What does Google's shifting search volume signal for the future of search? What does the Local on-Demand Economy (LODE) mean for local media companies? And why is Verizon's acquiring AOL? These are a few topics we tackled over the last…

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LMW Issue 21: Millennials, Urbanization and the On-Demand Economy

  • May 8, 2015
  • Mike Boland
  • Local Media Watch Newsletter, Mobile, Online/Interactive, Social

What is are the cultural factors driving the Local on-Demand Economy (LODE)? What's the Futurist View of Local Media?" And are Snaps (Snapchat) the new local check-in? These are a few topics we tackled over the last week, curated and…

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LMW Issue 20: U.S. Mobile Ad Revs to Reach $42 B by 2019

  • May 1, 2015
  • Mike Boland
  • Forecasts, Local Media Watch Newsletter, Mobile, SMBs, Social

What is the trajectory of U.S. mobile ad revenues? Is the emerging on-demand economy the "Anti-search?" And what is Facebook's master plan for SMB localized marketing? These are a few topics we tackled over the last week, curated and aggregated…

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LMW Issue 19: Google's Mobile Web Strategy Unpacked

  • April 24, 2015
  • Mike Boland
  • Call Monetization, Google, Local Media Watch Newsletter, Local On-Demand Economy, Mobile, SMBs

What is Google's Mopocalypse really all about? Is scheduling the new centerpiece of SMB platform players? And what are the biggest drivers of the local on-demand economy? These are a few topics we tackled over the last week, curated and…

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LMW, Issue 18: Deep Dive on Amazon Home Services

  • April 17, 2015
  • Mike Boland
  • Local Media Watch Newsletter, Local On-Demand Economy, Mobile

What does Amazon Home Services mean for local? Is Groupon divesting its SMB platform assets? And what are the biggest drivers of the local on-demand economy? These are a few topics we tackled over the last week, curated and aggregated…

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Recent Posts
  • LODE In 2015: Housekeeping Services Vertical Worth Up To $57B
  • What’s The State Of Co-Op Advertising In The Hyperlocal Era?
  • Mary Meeker: 44 Percent Of On-Demand Workers Are Millennials
  • Conference Video: Five Tips For Localized Mobile Marketing
  • Local On-Demand Economy: Flipping Local Search As We Know It
  • GoodBye Pennysaver:  Is There Life Left In Shopper Publications?
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