Amazon doesn't usually speak at industry gatherings. But that was before it needed to reach out to the advertising community to sell display ads on its sites, ads on Kindle, national and local offers on Kindle, and extend its promotional…
In the past 12 months, local radio and television stations have made significant strides to bolster their online activities, and it is generating noticeable revenues. As will be detailed in BIA/Kelsey's upcoming Investing In Television® and Investing In Radio® publications,…
We have been meeting with a number of media salespeople, tracking articles about the transformation of the sales process, developing a number of theories specific to transforming the media sales process plus what is needed to support the transformation. We…
For newspaper publishers and newspaper readers, iPad apps tend to be nice to have but not especially important. Given the choice of rich newspaper apps like The New York Times and The Wall Street Journal, I actually opt for the…
We’ve long known that coupons provide real traction for SMB advertising. Nothing beats a customer walking through the door with a coupon in hand. But a lot of SMB website publishers haven’t really focused on them. DataSphere, on the other…
The news came over the wires this weekend that Bob Pittman has been named as the new CEO for radio and outdoor giant Clear Channel Communications. Pittman, who is the opening keynoter at ILM West Dec. 12 in San Francisco,…
While this news has been out for a little while, we thought it was interesting that a company with powerful TV assets would initiate a deal with a company that provides high-quality, affordable video commercial content for local advertisers. After…
BIA/Kelsey moderated a panel on "the Out-of-Home User Experience" (click on image for link to streaming video) at MediaPost's Digital Out-of-Home Forum (DOOH) in New York. DOOH is the third-fastest growing ad medium after mobile and online video. Paul Lindstrom,…
The San Diego Union-Tribune is buying DiscoverSD. com, a lifestyle website founded in 2006. The acquisition, in the works for six months, was made with an eye toward expanding the UT’s fast growing Daily Deal business arm, which is expected…
In the first of many possible partnerships with local media companies, Centro has teamed up with Morris Digital Works to create a network that allows advertisers to place geo- and vertical- based ads across a broad spectrum of local and…
SMB reseller WebVisible went through difficult changes last year, downsizing from 320 to 130 employees and retreating from an ambitious direct marketing program. But it has kept core partners intact; key members of the CEO's installed executive team have stayed…
Local sales leaders are now jumping into the deal-a-day phenomenon. Yesterday, Citysearch said it would push deals hard to its thousands of advertisers. Today, ReachLocal announced that it was buying DealOn Media. Specific terms weren't disclosed, but ReachLocal is valuing…
We've been starting to see the signs of recovery for the past few months. Companies that have been cutting costs and back office expenses are now realizing they need to get the sales end of their businesses moving again. Throughout…
Citysearch is getting into the deals space, offering a mix of curated daily deals, coupons and other offers from providers such as Groupon, The Dealmap, Restaurant.com as well as from its own base of thousands of advertisers. CityGrid advertisers may…
Facebook created quite a stir (again) with the recent projection that its global revenues could surpass $4 billion in 2011 ... the majority coming from small businesses that are self serving. Now Twitter is abuzz, as eMarketer predicts that top-line income will triple…
Just days after consolidating Adify and Cox Cross Media into the integrated advertising network Cox Digital Solutions, the company is making waves again. This time, it's acquiring in order to expand scale by scooping up IB Local Network from Internet…
The interrelationship of daily deals with TV and radio stations and newspapers intrigues us with potential. While not a big factor, traditional media companies can parlay their brand name, promotional power, sales forces and Web sites to reach new merchants…
Centro, a pioneer in local online ad placement for national marketers, has received $22.5 million in equity financing from FTV Capital. The money will go toward expanding its regional sales presence and also toward software development. CEO Shawn Riegsecker tells…
The ability to track retail inventory has been on the retail wish list for years. Retailers advertise goods, and then disappoint customers when they don’t have them in stock. Or they have loads of stock in the store, and don’t…
The ILM:10 conference in Santa Clara ended with what is arguably the most important topic of the conference. How can businesses take all of the incredible users experiences emerging in local and social media and convert them into SMB sales?…
