Gannett is teaming with Tribune on a 50/50 basis to take the latter’s Metromix entertainment site national, and reach into the highly valued 21- to 24-year-old market that doesn’t typically use newspapers -- online or off. The JV plans to…
Gannett is teaming with Tribune on a 50/50 basis to take the latter’s Metromix entertainment site national, and reach into the highly valued 21- to 24-year-old market that doesn’t typically use newspapers -- online or off. The JV plans to…
The numbers are looking very, very good for the Interactive Local Media:07 conference in L.A. Nov. 28-30. Internally, we think this one is a record breaker. Register and book the hotel while you can. The latter tends to sell out.…
When it comes to third-party local ad sales, apparently, more is the merrier -- especially with the powerful incentive of ReachLocal’s $300 million valuation. Yodle and Ambassador Internet are two of the more recent names to consider, on top of ReachLocal,…
R.H. Donnelley announced on its third-quarter earnings call Thursday that concurrent with first-quarter earnings next year it will pay a dividend equal to 25 percent of free cash flow. The publisher took some heat recently when it used money that…
On Friday, I had the opportunity to spend some valuable time with Richard Zurawski, president and GM of Telmetrics, a leader in the increasingly important call measurement business. As my colleague Charles Laughlin, program director of The Kelsey Report, said today,…
There has been lots of talk lately (more so than normal it seems) about evolving the Yellow Pages sales channel to a more consultative role for bringing in leads of all forms -- to be "agnostic," as is often said. This…
Marchex announced today that it has extended its relationship with AT&T's Yellowpages.com to provide its private-label SEM placement services. These services are resold by AT&T directory sales reps as YPClicks Search Engine Solutions, and the new agreement extends the relationship…
The sales rep recruiting game has just gotten a bit more crowded and a lot more competitive. As we have discussed at our conferences and in recent Kelsey Advisories, with the influx of new online directory players such as Citysearch,…
A new survey of 2,000 consumers by Nielsen/Netratings for WebVisible found that 86 percent of those surveyed used the Internet to find a local business from which to shop, a dramatic rise from a similar survey from last year where…
National advertising dollars remain mostly elusive for independent Yellow Pages publishers. They get just 5 percent of total revenues from national, as opposed to 14 percent for incumbent publishers. But working to change the situation is the CMR Gateway, an…
National advertising dollars remain mostly elusive for independent Yellow Pages publishers. They get just 5 percent of total revenues from national, as opposed to 14 percent for incumbent publishers. But working to change the situation is the CMR Gateway, an…
ReachLocal, a provider of local online marketing solutions for SMBs, has raised $55.2 million in new financing. This is on top of the $12.7 million it has raised since its founding in 2004. The new funds give ReachLocal an estimated…
Under-served small communities are getting more attention. Companies like TownNews, Grayboxx and Topix have set out to focus on small town and exurban residents, and aggregating those local users for advertisers. As we wrote in April, Topix -- a 25-person company…
Big names, interesting people, compelling research. Forgive the commercial message here, but we’re set to deliver the goods at The Kelsey Group’s Interactive Local Media 2007 (ILM:07), Nov. 28-30 in L.A. I think there’s something for everyone. And this year,…
An interesting panel today at the SMX Local & Mobile conference attempted to find this elusive animal, although Ingenio CMO Marc Barach warned the audience at the onset not to expect the question to be answered because an answer doesn't…
An interesting panel today at the SMX Local & Mobile conference attempted to find this elusive animal, although Ingenio CMO Marc Barach warned the audience at the onset not to expect the question to be answered because an answer doesn't…
Belo’s decision to split up its TV and newspaper/Web properties makes sense -- if you are on Wall Street. TV stations and newspapers have different growth dynamics right now, and there are tax implications too. Is Belo writing off the…
After two years in operation, CitySquares hasn’t necessarily broken out of the box. But Beantown’s neighborhood-centric directory of local businesses has got about $1 million in venture funding; almost 400 advertisers paying roughly $600 a year, mostly for “deluxe” business profiles;…
After two years in operation, CitySquares hasn’t necessarily broken out of the box. But Beantown’s neighborhood-centric directory of local businesses has got about $1 million in venture funding; almost 400 advertisers paying roughly $600 a year, mostly for “deluxe” business profiles;…
