According to a recent Direct Marketing Association survey, “The absence of a brick-and-mortar store is becoming prevalent among retailers, since 41 percent of survey respondents don't have a physical store.” This is quite a surprising finding and certainly has significant ramifications…
In a significant development, AT&T’s Yellowpages.com is replacing Yahoo! Local Search for AT&T’s broadband and Internet customers. It is a move that will greatly enhance Yellowpages.com’s position in the space. The company recently told analysts it expects to attract 2 billion…
Classifieds can now be sent in via text messaging thanks to SMS Pal, a text message classified ad company. The service costs 99 cents for every listing and is charged back as a premium SMS message to the user’s carrier.…
Pagesjaunes France has announced it will take a dramatic pricing approach in its largest urban markets where it will cut print costs by 20 percent while raising online costs on average by 50 percent. The goal of the pricing program…
SEM reseller and campaign management firm ReachLocal today officially brought Google AdWords into its ad product toolbelt. This extends its offering to SMBs interested in search engine marketing or in cross-platform ad bundles. ReachLocal's online offerings to SMBs also include…
Kudzu, the service-oriented rating and review directory from Cox Search, has been under the radar for a while, while similar services (i.e., Judy’s Book, Insider Pages and Backfence) have run into some turbulence. But a recent visit with GM Tom…
Local small-business advertising has been largely synonymous with Yellow Pages. But a compelling case for the rise of classified-and-vertical marketplaces is made by Oodle CEO Craig Donato. (It is a position that we obviously admire, having just launched our Marketplaces…
Local.com announced today that it will pull in and display content from Citysearch in its local listings. This will enhance Local.com's own content and bring in more ad revenues from Citysearch advertisers. Citysearch will meanwhile get more distribution for its…
BooRah, the Bay Area restaurant review site, has raised some seed funding from Storm Ventures and other investors (amount undisclosed) and plans to use the money to grow beyond its roots as a tech vendor for alternative newsweeklies. The…
AT&T and Call Genie have extended their relationship to provide 1-800-YellowPages free DA users business category search capabilities. According to the press release, “This feature will give users of AT&T directory assistance the opportunity to search by type of business…
AT&T and Call Genie have extended their relationship to provide 1-800-YellowPages free DA users business category search capabilities. According to the press release, “This feature will give users of AT&T directory assistance the opportunity to search by type of business…
Auto dealers and real estate brokers (and agents) are increasingly contending with mission creep for their Web needs that require them to have two or more Web sites. Part of the problem is that they must conform to standardized requirements.…
While the other telcos have divested their Yellow Pages units, AT&T maintains that there is real synergy in pursuing a three-screen strategy. Rather than selling the YP unit and using the proceeds to build out its network, a la Verizon,…
While the other telcos have divested their Yellow Pages units, AT&T maintains that there is real synergy in pursuing a three-screen strategy. Rather than selling the YP unit and using the proceeds to build out its network, a la Verizon,…
MerchantCircle has apparently changed its tact for getting small businesses to sign up. In the past, there have been numerous reports that it autodialed SMBs and notified them they had to check out the company's Web site to see their "bad…
I was at SES Chicago yesterday moderating a couple of panels, sharing duty with my colleague Mike Boland on the local track presented by The Kelsey Group. My first opportunity of the day was to interview Charles Stubbs of Yellowpages.com.…
Deutsche Bank media analyst Paul Ginocchio and his team released a research report last week in which the bank reaffirmed its target share price for R.H. Donnelley (US$80 -- reduced to US$65 this week after RHD issued its year-end guidance)…
It is hard for me to comprehend, but we are finally finished with ILM:07. We were grateful to have had 650 interesting and enthusiastic attendees from all over the world, 72 stimulating speakers, a full load of sponsors and an…
A major benefit associated with R.H. Donnelley's $345 million purchase of Business.com in July was getting Business.com founder Jake Winebaum. RHD needed an Internet change agent, and Winebaum clearly fit the bill after having played that role at Disney and…
Speaking this morning at ILM:07 in Los Angeles, Russell Horowitz, chairman and CEO of Marchex, dismissed the idea that a clean slate is needed to communicate the value proposition of local online advertising to small businesses. He is betting on…
