Old Online Services Never Die, They Just Fade Away

France Telecom is finally pulling the plug on the 26-year-old Minitel service, which it launched in France in 1982. (Actually, Minitel is really 15 years older than that according to SEC filings: "Under an advertising sales agreement entered into in 1967,…

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TMP’s Gregg Stewart on Hot Local Segments (Hint: ‘Home Alarm Systems’)

TMP Directional Marketing, an interactive and print advertising agency specializing in local services and franchises like HoneyBaked Ham and The Men’s Wearhouse, is seeing a slight rise in verticalization, more performance-based solutions and ever increasing use of online promotions to…

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New CEO Presents Idearc’s 1H Results, Outlines Game Plan

New CEO Scott Klein presented Idearc Media's first-half results and previewed his plans for reorganizing and reenergizing the company. The main theme of the presentation was a “Journey of Transformation,” which is truly what Idearc needs based on the results of…

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More Musings on Microsoft and Yell

There has not been all that much fresh coverage of the rumor, reported earlier this week, that Microsoft may acquire Yell Group, the U.K.-based international publisher with operations in the United Kingdom, the United States, Spain and Latin America. We have…

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