BT Integrates Click-to-Call
BT has just launched a free click-to call feature from eStara on its "Tradespace" local listing product. More details from the BT Blog.
IYPs Embrace User-Generated Content
The newest issue of Local Media Journal, which publishes tomorrow, includes a feature on the trend toward more ratings and reviews in online Yellow Pages. The traditional concern with letting users write reviews is that negative reviews can be at…
Are IYPs the Next Online Video Frontier?
With growing interest in online video and the lack of available inventory, advertisers are scrambling to find new outlets for their online advertising dollars. According to a recent Advertising Age article: "It's certainly not lack of interest from advertisers, who…
YPC Joins UGC Fray
YellowPages.com has taken the plunge and is offering user-generated business reviews on its national IYP. Here is the release for more details. While YPC is not the first IYP to offer user-generated reviews, its decision does provide more evidence of…
Yellow Pages Mini News Roundup
A few interesting pieces of news came out of the Yellow Pages world today: Telstra has bailed out of the bidding for Telecom New Zealand's Yellow Pages Group. This comes as no surprise, as intense bidding has pushed the…
Idearc Dresses Up for the Dance
Idearc held its coming-out party today. President and CEO Kathy Harless sounded positively giddy: "This is an exciting day for us. We're off to a strong start as a publicly traded company. We have an established, value-generating portfolio, a resilient…
Idearc Enters Social Media Age
Social media has been gaining steam over the past three years with advertisers large and small trying to find ways to harness and use popular social media sites to their advantage. Noticeably absent from the gathering has been the Yellow…
Yellow Pages News Round-Up
I've seen several announcements in recent days and weeks in the online Yellow Pages space that are worthy of your attention. First, the European directory publishers PagesJaunes Groupe and Seat Pagine Gialle have both launched beta online classified services, offering…
Large Group of Bidders Seen for NZ Yellow Pages
Here is a new article from Stuff in New Zealand reporting that 10 bidders are expected to make a run at Yellow Pages Group New Zealand, among them Sensis (via parent company Telstra) and a rash of media and private…
Yell.com Broadens Brand
Yell.com, which calls itself the United Kingdom's local search engine, is working with Oodle.co.uk, a search engine for local classified advertisements, which will enable people who access Yell.com to post their own free advertisements on the site. While Yell is…
It’s Called Investing in Your Business
There is a marketing guy who is trying to build his business by telling people that the best way to get more golden eggs is to kill the goose that laid them. Larry Bodine's LawMarketing Blog recommends that lawyers do…
Yell.com Expands Mobile Offering
U.K. publisher Yell's online directory operation, Yell.com, has expanded the capability of its mobile directory platform with a new service being offered both in application- and browser-based modes through a deal with the Danish mobile search firm mobilePeople. Here is…
What Cities You In? Some Better Than Others
One big trend we've noticed for both Yellow Pages and newspapers is a renewed emphasis on the dynamics of cities served. We used to worry all the time about local dynamics as city guides and others tried to figure out…
Denny Payne to Head Largest Worldwide Yellow Pages Business
An executive at AT&T has informed me that an internal communication went out saying that BellSouth Advertising & Publishing President Ike Harris is leaving the corporation. Denny Payne, who has been president of SBC Directory Operations/AT&T Yellow Pages for the…
Whither White Pages, Part II
We've written a fair amount recently on the topic of White Pages, specifically whether print White Pages has much of a future in a world that is increasingly mobile and digital. An article in today's Albuquerque Tribune adds to the…
YellowPages.com Adds Mobile Feature
We got this press release today from YellowPages.com announcing it has added a "send-to-mobile" feature that enables users to text a search result to their mobile phones for future use. The press release illustrates the feature's utility with the example…
AskCity’s Top Lookups Differ From YPA’s
The difference in lookups between print Yellow Pages and Internet Yellow Pages and local search continues to be a big one. It is also a major reason why the channels haven't converged as much as conventional wisdom would dictate. Just…
LiveDeal Turns Yellow
Online classified destination LiveDeal announced today that it will integrate Yellow Pages listings. This feature could be found on the site over the past few weeks as it was released in beta, but is now incorporated as its own category,…
The New and Improved Yell.com
At our recent conference in Philadelphia, Yell Group's Eddie Cheng sought us out to tell us about his company's newly revised online directory, Yell.com, which Yell prefers to call a local search engine. One of the new features Yell is…
YellowPages.com Rumored to Buy Free DA Provider
YellowPages.com, the joint venture between AT&T Yellow Pages and BellSouth Intelliventures, appears poised to shake up the world of directory assistance by picking up inFreeDA, the provider of 1-800-411-METRO. InFreeDA Founder and CEO Michael Loftus, who spoke at Kelsey's ILM…