R.H. Donnelley's DexOnline got a face-lift, rebranding and a few functional enhancements yesterday. The new site, known as DexKnows.com was launched throughout Dex's 14-state region and includes new personalization features (MyDex) and enhanced maps. These provide a noticeably improved site…
A challenge that every marketing person faces is to determine the unique selling proposition (USP) for a product or service and then convey it in an interesting manner that will encourage the target market to buy. Today, after six months…
ComScore recently released its March Video Metrix rankings showing the phenomenal growth and acceptance of video content on the Web. According to the release: Five out of every seven U.S. Internet users (71.4 percent) streamed video online. Three out of…
Some interesting details about LiveDeal's operations have been released as the result of its $11.8 million sale to YP.com, which had previously been written about by my colleague Mike Boland. During a June 7 investor call announcing the sale, LiveDeal,…
Summary Paul Jahn at Search Engine Guide writes today about how fraudulent user reviews can be particularly damning to local search sites. Users are smart, he contends, and can sniff out a fake message from a business owner or constituent.…
Consumers increasingly use the Web to search for services. But it is tough to complete the loop and actually order service. In many cases, businesses are either unresponsive to phone calls and e-mails, or their information is inaccurate. All this…
Summary Online-only Yellow Pages site YP.com announced this morning that it will buy online classified site LiveDeal in a stock transaction estimated to be worth about $12 million. The deal will bring together directory content and classifieds in one online…
Summary The new Yellowpages.com beta is available for users to access and play around with. Lots of features are still unavailable, but you can get a general idea of what the new site will offer. The look and feel has…
Eniro AB announced it had acquired 100 percent of the Danish directory company Krak from the Krak Foundation. This deal ends months of speculation as to who would purchase Krak after its announcement last summer that it was open to offers.…
Yellowpages.com recently announced it would increase the number of its sales offices from two to 16, staffing each office with both field and telesales reps. While the move is a statement to the industry that Yellowpages.com plans to dominate local…
We’re all guilty of feature creep. A lot of the stuff isn’t especially useful. Now comes Palore. When it comes to directory listings, Palore believes hardly any of the info is useful. In fact, consumers want to know just one…
ShopLocal, the shopping service owned by Tribune, Gannett and McClatchy, often gets overlooked in the glare of Amazon, eBay and the pricing comparison engines. But the service’s three networks are now getting over 200 million page views a month, which…
Superpages.com is getting good reviews from the ad community for new directions it is taking with its redesign (clean), ad serving formats (based on relevancy, performance and bidding) and its overall effort to update itself for a Google-centric marketplace (where…
Yesterday I had the chance to speak with Erron Silverstein, CEO of Solfo, the company behind recently launched (beta) local search site YellowBot. The site is built on many social features and will target the same young and tech-savvy demographic…
It seems to me that precious little has been written about the fact that, according to the March 19 issue of eMarketer, four national portals Google, Yahoo!, Microsoft and AOL have seen their share of total Internet advertising…
Yellowpages.com unveiled the first screen shots of its IPTV Internet Yellow Pages channel at Local '07 yesterday. The shots show a colorful video service that enables users to select and browse by popular categories, with details of nearby businesses also…
In a move to help provide online sales and support in each U.S. time zone, Idearc Media's Superpages.com opened a new national sales office in Alpharetta, Georgia, an Atlanta suburb. According to the release: "We provide a wide-range of services…
When you have access to $3 million of VC money, you are going to eventually want to spend some of it. That's what Smalltown, an IYP site with social aspects via reviews, calendars and (now) top 10 lists, is doing.…
Bambi Francisco wrote a column today weighing in on the notion of online video ads for local merchants. She recalls the launch, seven years ago, of VYP.com, a site devoted to video ads for plumbers, carpet cleaners and the like.…
AT&T Advertising & Publishing, the new directory organization arising from the combination of AT&T and BellSouth, is beginning to establish a new identity. The company announced this week that it would adopt "the AT&T Real Yellow Pages" as its new…
