One year ago, head of AT&T Directory Operations Dennis Payne (apropos to the previous post) mentioned during his DDC keynote address that AT&T would push hard on bringing directory listings to new formats, most notably IPTV. Then last march at…
After 33 years of working in the directory business, Dennis Payne has been a firsthand witness to the changes and evolution in the industry. Denny began working for Southwestern Bell Telephone Co. as a directory sales rep in Kansas City…
After 33 years of working in the directory business, Dennis Payne has been a firsthand witness to the changes and evolution in the industry. Denny began working for Southwestern Bell Telephone Co. as a directory sales rep in Kansas City…
As my colleague Charles Laughlin has written, Idearc Media has purchased Localsearch.com from American Town Networks and will presumably use it as the foundation of a new local search destination to feed off its Superpages.com site. Under terms of the…
As my colleague Charles Laughlin has written, Idearc Media has purchased Localsearch.com from American Town Networks and will presumably use it as the foundation of a new local search destination to feed off its Superpages.com site. Under terms of the…
Today, Yellow Book made it official and announced its deal with AgendiZe, with the aim of adding word-of-mouth functionality to the Yellowbook.com IYP. Here is a copy of the release. The company has also recently rolled out a video ad…
Idearc Media announced today that it has acquired the URL Localsearch.com from AmericanTowns.com and has made an investment in AmericanTowns.com, a network of community-based Web sites. The deal totals US$3.3 million, plus "deferred purchase consideration." Idearc is clearly looking to…
Idearc Media announced today that it has acquired the URL Localsearch.com from AmericanTowns.com and has made an investment in AmericanTowns.com, a network of community-based Web sites. The deal totals US$3.3 million, plus "deferred purchase consideration." Idearc is clearly looking to…
Each year the ADP midyear convention and ADM annual meeting are held in the same location with the overlap of a giant industry-wide cocktail reception one evening and a joint general session the next morning. Since the Yellow Pages Association holds a board meeting…
Each year the ADP midyear convention and ADM annual meeting are held in the same location with the overlap of a giant industry-wide cocktail reception one evening and a joint general session the next morning. Since the Yellow Pages Association holds a board meeting…
Yellow Book today joined Canada’s YPG in launching AgendiZe, the service that captures Yellow Pages and classifieds info and puts it on up to 66 media platforms for recall. On deck for implementation is Belo’s Dallas Morning News. I wrote…
Every Yellow Pages publisher is trying to answer the question of how to increase revenues through the addition or enhancement of an Internet Yellow Pages product. The larger publishers are able to hire a team of highly skilled and increasingly…
Every Yellow Pages publisher is trying to answer the question of how to increase revenues through the addition or enhancement of an Internet Yellow Pages product. The larger publishers are able to hire a team of highly skilled and increasingly…
R.H. Donnelley announced today that it will partner with Yahoo! to give its advertisers a more substantial presence on Yahoo! Local. This will come in three flavors. From the release: Featured Listings -- Sponsored listings with guaranteed placement on the…
Jingle Networks, the provider of 1-800-FREE411, has expanded its relationship with Nuance for speech recognition technology. Under terms of the deal, Nuance will also be referring its voice-enabled customers to the Jingle ad platform. Presumably, if Nuance does audio work…
Planet Discover, the pioneering local search and Internet Yellow Pages vendor, won’t sign new contracts with local media outlets that compete with Gannett newspaper and TV properties, according to sources. Gannett purchased Planet Discover in May 2006, but up to…
We have been discussing the issue of the potential for Internet Yellow Pages offered by print publishers. The question is whether IYPs can be sufficiently significant to merit the necessary investment. At our recent Drilling Down on Local conference, one of…
We have been discussing the issue of the potential for Internet Yellow Pages offered by print publishers. The question is whether IYPs can be sufficiently significant to merit the necessary investment. At our recent Drilling Down on Local conference, one of…
I spent some time on the phone this afternoon with Stuart McKelvey, CEO of TMP Directional Marketing, to ask for his key takeaways from TMP's recent local shopping research conducted via comScore's online panel of 3,000 consumers. The finding that…
Last week, we raised the issue of the potential for Internet Yellow Pages offered by print publishers. In a world where people seem to be routinely going to Google, Yahoo! and a few other sites for all their information needs,…
