Radio has virtually been a non-starter for local online sales, but a new video initiative by Clear Channel Radio, the nation’s largest chain with stations in 80 U.S. markets, might ramp things up. The video initiative, using Denver Multimedia (DMM) as…
My colleague Michael Taylor and I spent part of this week in London, making the rounds among some of the key players in global directories based in that wonderful and surpassingly expensive city (sorry, kids, no souvenirs). One of our…
While the other telcos have divested their Yellow Pages units, AT&T maintains that there is real synergy in pursuing a three-screen strategy. Rather than selling the YP unit and using the proceeds to build out its network, a la Verizon,…
While the other telcos have divested their Yellow Pages units, AT&T maintains that there is real synergy in pursuing a three-screen strategy. Rather than selling the YP unit and using the proceeds to build out its network, a la Verizon,…
Yellowpages.com President Charles Stubbs stressed the IYP opportunity with online video, call tracking, social media and IPTV during an SES Chicago appearance this week. Yellowpages.com is within striking distance to each of these, given the assets and initiatives of parent…
Idearc has announced another distribution deal aimed at satisfying SMB demand for performance-based advertising on Superpages.com. The latest deal involved Findology, a California-based company that operates the Zipcodez.com local search engine. Idearc will now place its PFP advertisers on the Zipcodez.com…
I was at SES Chicago yesterday moderating a couple of panels, sharing duty with my colleague Mike Boland on the local track presented by The Kelsey Group. My first opportunity of the day was to interview Charles Stubbs of Yellowpages.com.…
Deutsche Bank media analyst Paul Ginocchio and his team released a research report last week in which the bank reaffirmed its target share price for R.H. Donnelley (US$80 -- reduced to US$65 this week after RHD issued its year-end guidance)…
It is hard for me to comprehend, but we are finally finished with ILM:07. We were grateful to have had 650 interesting and enthusiastic attendees from all over the world, 72 stimulating speakers, a full load of sponsors and an…
A major benefit associated with R.H. Donnelley's $345 million purchase of Business.com in July was getting Business.com founder Jake Winebaum. RHD needed an Internet change agent, and Winebaum clearly fit the bill after having played that role at Disney and…
Speaking this morning at ILM:07 in Los Angeles, Russell Horowitz, chairman and CEO of Marchex, dismissed the idea that a clean slate is needed to communicate the value proposition of local online advertising to small businesses. He is betting on…
A panel of national agency representatives ("National Advertisers Going Local") delivered the message that more local revenues would flow to local sites, including IYPs, if the focus were more on making their properties easier for national advertisers and their agencies…
Speakers on a spirited panel on the “Convergence of Local Media and Directories” here today at ILM:07/SES Local agreed that online directories need to embrace elements of search and social networking as well as Yellow Pages in order to be…
Speakers on a spirited panel on the “Convergence of Local Media and Directories” here today at ILM:07/SES Local agreed that online directories need to embrace elements of search and social networking as well as Yellow Pages in order to be…
Stuart McKelvey, president and CEO of TMP Directional Marketing, gave ILM:07 attendees a second look at their online user study to help clarify its results and provide insight on how this can serve to help more effectively plan both online…
Those were the words of a Network Communications Inc. CEO Daniel McCarthy as he announced that "we will have a deal with Zillow in the next 14 days." McCarthy made this statement during an executive interview, The Leading Edge: Real…
Those were the words of a Network Communications Inc. CEO Daniel McCarthy as he announced that "we will have a deal with Zillow in the next 14 days." McCarthy made this statement during an executive interview, The Leading Edge: Real…
Jake Winebaum, president of RHDi and CEO of Business.com, a self-admitted neophyte in the local search space, shared his unique “new guy” perspective of the state of selling local search to small businesses at ILM:07. Now working for a large…
Amsterdam-based Spotzer, which creates multimedia video ad campaigns for small and medium-sized businesses, announced it has acquired a 10 million euro (US$14.8 million) investment from the U.S. venture capital firm Sierra Partners and European Directories, a print and online directory publisher…
Idearc announced today that Andy Coticchio, its executive vice president, chief financial officer and treasurer, has left the company, replaced on an acting basis by Samuel D. (Dee) Jones, who had been head of investor relations. No reason was cited for…
