What's the $55 billion elephant in the room? That would be the gross spend on co-op advertising annually in the US. For those unfamiliar, co-op dollars are typically funds earmarked by national brands for "market development" -- local advertising or…
What's the $55 billion elephant in the room? That would be the gross spend on co-op advertising annually in the US. For those unfamiliar, co-op dollars are typically funds earmarked by national brands for "market development" -- local advertising or…
Google has been launching lots of products to carry its search dominance into a mobile world. Given that 4 out of 5 mobile minutes happen in-app, this sidesteps the very place where its dominance has been established: the browser. We…
Ad attribution is one of the most challenging analytic problems in marketing today. Who saw which ads, and what purchases resulted? It's a sticky challenge, especially in an increasingly multi-screen world. As a result, many advertisers use simplified models for…
Google has made lots of waves in tech and media worlds with last week's revelation that mobile search volume now outweighs desktop. That goes for several developed markets including the U.S. This follows recent LSA data that show mobile has…
Last year, like millions of others, I bought a Nest thermostat. It is connected to my WiFi, and I can use its iPhone app to turn off the heat from the Airport. It also knows if we aren't home, and…
What is Google's Mopocalypse really all about? Is scheduling the new centerpiece of SMB platform players? And what are the biggest drivers of the local on-demand economy? These are a few topics we tackled over the last week, curated and…
Today is the day. Mopocalypse has been the subject of tech world chatter for the past few months, and even PSA-type articles in mainstream media like USA Today: "Make sure your mobile site is ready." For those unfamiliar, Google in…
The Google Fiber Team announced that it will be launching a trial of local television ads as part of its Google Fiber service in Kansas City, MO and Kansas City, KS. The locally targeted ads will appear "during existing ad…
Building ecommerce, promotions, search, social and same day delivery services around store inventory is one of those high concept ideas that always make so much sense but have been tough to build around. Key players in the space currently include…
Building ecommerce, promotions, search, social and same day delivery services around store inventory is one of those high concept ideas that always make so much sense but have been tough to build around. Key players in the space currently include…
Channel Sales (partnerships with local resellers of AdWords) is one of Google's fastest growing divisions. That's according to Global Channel Sales Director Todd Rowe who was interviewed along with an executive entourage in a Google mega-panel at ILM '14…
Channel Sales (partnerships with local resellers of AdWords) is one of Google's fastest growing divisions. That's according to Global Channel Sales Director Todd Rowe who was interviewed along with an executive entourage in a Google mega-panel at ILM '14…
Zillow is buying Trulia, its chief rival, for $3.5 Billion in stock. The two companies – both nine years old -- have a lot of overlap currently. But after the deal closes in 2015, they will seek to develop two…
Businesses need to focus on three key strategies for optimizing their mobile presence for making the most of the rapid growth in local commercially relevant search. The ability to match the intent indicated by keywords with user location is a…
Facebook isn't obvious as a major competitor for auto advertising. But Google certainly watches Facebook's every move in autos, as it worries that advertising that might have otherwise gone to its services is being cannibalized by social media. Is it…
Google's Payments division is seeking synergies across many of Google's business units - hence the recent insertion of several AdWords executives into the Payments leadership. Speaking at Money2020 in Las Vegas, Google Payment VP Ariel Bardin bluntly acknowledged that…
During a Webinar yesterday, BIA/Kelsey's Senior Analyst Mike Boland, along with Marchex VP of Operations Travis Fairchild and Head of SEM Cody Kunning discussed how businesses and those managing online and mobile advertising campaigns can best maximize performance with Google's…
Google Commerce last week introduced Zavers by Google, a coupon/transaction marketing management and loyalty rewards service that it purchased last November. Using Zavers, shoppers find offers on their websites and save them to their Zavers account. The offers are then…
This morning at ILM West in Los Angeles, Google's head of Global SMB Sales Todd Rowe offered "Five Trends that Will Affect you in 2013." Rowe is leading the charge at Google to build a global re-seller network to offer…
