Stuart McKelvey, president and CEO of TMP Directional Marketing, gave ILM:07 attendees a second look at their online user study to help clarify its results and provide insight on how this can serve to help more effectively plan both online…
Interactive Local Media: 07 is ready to roll Nov. 28-30 in L.A. That’s next Wednesday through Friday! The show, which is being produced in partnership with SES Local, has attendees from all over the world. One exec told me he…
The numbers are looking very, very good for the Interactive Local Media:07 conference in L.A. Nov. 28-30. Internally, we think this one is a record breaker. Register and book the hotel while you can. The latter tends to sell out.…
Name the three countries that ZenithOptimedia predicts will be the fastest-growing ad markets by percentage growth from 2006 to 2009. Not even your ad agency friends are likely to get that question right. I have always taken umbrage with any company that…
Big names, interesting people, compelling research. Forgive the commercial message here, but we’re set to deliver the goods at The Kelsey Group’s Interactive Local Media 2007 (ILM:07), Nov. 28-30 in L.A. I think there’s something for everyone. And this year,…
Two articles. Two perspectives. Two headlines. Yesterday, Chris Smith wrote in Search Engine Land the following headline, "Google Trends: Yellow Pages Will Be Toast in Four Years." He went on to back up his thesis using statistics. "My gut feeling…
While I am in Reston, VA, attending Kelsey's Directory Driven Commerce conference, I thought it would be a good time to start talking about our next show, which I am co-producing: Interactive Local Media 2007. The show is being done…
Universal McCann has been the definitive word in advertising forecasts for more years than most of us have been alive, and team leader Bob Coen has been consistently conservative yet accurate. In December, he predicted that Yellow Pages would come…
A challenge that every marketing person faces is to determine the unique selling proposition (USP) for a product or service and then convey it in an interesting manner that will encourage the target market to buy. Today, after six months…
Summary Research just released from Hitwise and WebCollage shows that shoppers are more likely to shop in stores and visit Web sites of retailers that provide comprehensive product information, including inventory data. This is a growing trend in the local…
Summary An article yesterday on the SeekingAlpha blog examines a recent wave of investment consolidation in the online media space. This signals, among other things, an impending acceleration of advertising shifts from offline to off, and a revenue diversification play…
The Kelsey Group's Global Print Yellow Pages, Internet Yellow Pages and Local Search Forecast is out today. The forecast has a five year outlook, comparing 2006 figures with 2011 projections. At a high level, here are some of the key…
Our annual forecast was released today. The headline of the news release is "Global Ad Revenues for Print and Internet Yellow Pages and Local Search to Reach $38.9 Billion in 2011." The subhead is "Kelsey Group analysts expect continued growth…
