Thanks to the 600+ who registered for yesterday's webinar on the launch of BIA/Kelsey's Social Local Media advisory service. And even bigger props for the nearly 50 questions and comments that poured in. Our pledge to you: We will address them…
My monthly Search Engine Watch column is up. It takes a closer look at our recent forecast and why search is the fastest growing revenue source among mobile ad formats. It has a lot to do with the increasingly vaunted…
Today, Mary Meeker gave her annual data dump of key Internet trends at the Web 2.0 Summit in San Francisco. As always it was fairly rich, including lots of mobile usage data as leading indicators for opportunities in content and ad delivery. One…
Millennial Media is out with its monthly SMART report for September. Along with the standard data points of its ad network activity (i.e., platform breakdowns), a few other angles are included. Specifically it reveals interesting nuggets about the types of…
In the local media forecast we just released, U.S. mobile local ad revenues are projected to grow from $213 million in 2009 to $2.02 billion in 2014, a compound annual growth rate of 57 percent. This is the location targeted…
Here are some recent items of note that we've come across in the Global Yellow Pages space: BIA/Kelsey has released its Global Yellow Pages forecast, which calls for continued declines in print, offset largely by digital growth boosted by an expanding…
Today, BIA/Kelsey released its 2009-2014 U.S. local advertising forecast. Over the past two months, lead analysts Charles Laughlin, Matt Booth, Mike Boland, Peter Krasilovsky, Rick Ducey and Mark Fratrik have grinded through the process of forecasting local ad revenues. This…
The IAB and PricewaterhouseCoopers are out with their semi-annual report on the online ad market. IAB/PWC say that interactive revenues were $23.4 billion for 2008, which is up 10.6 percent from the prior year. But everyone seems to be pointing…
One day after R.H. Donnelley released its 2008 results showing a sharp drop in ad sales, Idearc followed suit today with annual results that also reflect a very tough Yellow Pages environment in the United States. The big news in…
Earlier this week I went to hear an economist offer his take on the current economy and how soon it would recover. Long story short, I believe the speaker, who had outstanding credentials, was overly optimistic. (I really believe he may…
Last fall, a report from Sequoia Capital was widely circulated, strongly suggesting that companies sit on their capital and wait out what was sure to be a very slow and painful period. Now it’s gotten worse. For the past several…
We’ve just announced the lineup for our Marketplaces 2009 conference, which is March 16-18 at the historic (and excellent) Century Plaza in L.A. We hope you find it as compelling as we do. It is probably a “must attend” event by any…
New CEO Scott Klein presented Idearc Media's first-half results and previewed his plans for reorganizing and reenergizing the company. The main theme of the presentation was a “Journey of Transformation,” which is truly what Idearc needs based on the results of…
TKG's recently completed Global Yellow Pages and Local Search Forecast underpinned most of the discussion at last week's Local Online Media: London 08. Today it launches officially. Each year the forecast measures the size of the local search industry and…
Nearly 100 executives in The Kelsey Group community participated in a half-day session that we hosted in London titled Local Online Media. The panel I moderated was "The Financial Future of Directories and Local Search in Europe." The panelists were…
The Kelsey Group has generated considerable attention (and some confusion) in the media and on the blogosphere from a statement that appeared in an Advisory issued by our Marketplaces program on Jan. 4 offering picks and predictions for 2008 (each…
A year ago, my colleagues Neal Polachek and Charles Laughlin predicted that Internet Yellow Pages as a percentage of total U.S. Yellow Pages revenues would climb from about 6 percent in 2006 to 24 percent in 2011. While the base is higher in most…
Since at least 1997, when we gave a presentation at the YPA annual conference titled "Six Trends that Will Change the Yellow Pages Industry," we have been making forecasts and predictions about our market coverage areas. Tomorrow the program directors…
2007 U.S. advertising spending is expected to grow just 0.7 percent over 2006 to US$283.8 billion, according to McCann Erickson's well-respected advertising forecaster, Robert Coen. In his biannual Insider's Report, Coen downgraded his 2007 forecast for the second time in a year.…
It is hard for me to comprehend, but we are finally finished with ILM:07. We were grateful to have had 650 interesting and enthusiastic attendees from all over the world, 72 stimulating speakers, a full load of sponsors and an…
