U.S. SMBs are increasingly using social media, such as Twitter, to advertise and promote their business to customers and to connect with them. According to BIA/Kelsey's Local Commerce Monitor™, SMB usage of Twitter for advertising and promotion has been steadily…
Online Property Penetration BIA/Kelsey data shows small-businesses are fully embracing Facebook as a media channel. Facebook executives made it clear on the company's recent earnings call that they see SMBs ultimately driving big revenues for the social media giant. BIA/Kelsey's…
As the 2013 holiday shopping season gets underway, BIA/Kelsey's Consumer Commerce Monitor (CCM) survey offers insights into how local shoppers in the U.S. are likely to find, engage and transact with local-serving businesses. Showcasing insights from the survey, our webinar…
How can you constantly top yourself? It is a challenge that leaders have, in whatever endeavor they are pursuing: whether it is sports, literature, academia, or business. We are pretty sure this year's Interactive Local Media event - BIA/Kelsey's flagship…
Increased investment, a bullseye on customer acquisition, yet unconvincing results. These are the core themes emerging from Manta's recently-released Q1 SMB Wellness Index, a survey of small business owners focused on social media. They are the very themes called out…
As promised in our LSA conference coverage last week, here is a deeper dive on Facebook's positioning and possible directions in local. I covered the topic in a bit more depth in my monthly Search Engine Watch column, including more…
As many in our interactive local media community can attest, the pace of change and disruption in social media is dizzying. New networks, native ads, SoLoMo, social commerce...we could go on for days. At BIA/Kelsey's ILM West 2012 conference in…
Among the many headlines that emerged from SMB Digital Marketing 2012 (CRM, digital loyalty, performance marketing), one that caught the attention of most in the room was the research return that social ROI is shifting dramatically toward customer acquisition. In…
Facebook investor and press events have become spectacles unto themselves, where distilling signal from noise is a tricky task. But that's what we'll flesh out here in the aftermath of the company's first earnings call post-IPO...a call that featured an…
Elevation Partners' Roger McNamee -- friend of Bono's, the lead in the failed resurrection of Palm and a winner in the Facebook IPO to the tune of $1.5 billion -- is known as a contrarian thinker. He did not disappoint…
Are deals still being driven by shares, posts, likes and other social media features in an era of Groupon and LivingSocial Super Bowl ads? Yes, definitely, according to Second Street Media, which held a webinar with The Washington Post last…
In the run-up to Facebook's ballyhooed IPO, BIA/Kelsey has released Wave III of its U.S. Social Media Advertising Forecast, which reveals overall market acceleration in 2012 and 2013, and steady growth in locally targeted social spend. From 2011 to 2016,…
via CNN If anybody wonders whether the considerable “legs” of Facebook justify a valuation now set for $83 billion, have a listen to a terrific BIA/Kelsey webinar on Facebook’s IPO, featuring Trada CEO Niel Robertson Wildfire CEO Victoria Ransom and…
Among the myriad questions swirling around Facebook's imminent IPO (other than "when will it actually happen?"), the two most pressing are: 1) Can the social network actually support an assumed $100 billion valuation? and 2) How? BIA/Kelsey sought to answer…
Facebook's acquisition of mobile photo app Instagram earlier this week wasn't especially surprising (though the $1 billion price tag may have been). Mobile is a fertile, untapped channel for the social giant, but a growing risk factor the longer the…
By now, there isn't a single page of Facebook's S-1 filing that hasn't been exhaustively picked through and dissected in advance of the social network's spring IPO. But what about the metrics that were underreported or unreported altogether? Moreover, which…
By now, much of the connected universe, and certainly all of technolphilia, is aware of Facebook's IPO, which seeks to raise up to $5 billion (and perhaps eventually $10 billion) when its shares go public this spring. The net effect…
How many small businesses have done a deal at this point? Twelve percent, according to a new survey of 2,500 SMBs by MerchantCircle. That’s about a third higher than MerchantCircle’s June survey. The survey also found a lot of Facebook…
Facebook and Yelp are downsizing their separate deals initiatives after launching them with some fanfare. Facebook is now limiting its deals to users who check in to businesses, and Yelp is sharply reducing the number of deals it features, while…
Facebook touts itself as a platform that allows and encourages partners to further build out its social graph. In Deals, it has now found its most significant partner yet, inking a deal with American Express to push socially curated deals…
