After weeks of rumors that Microsoft was in talks to buy DoubleClick, and subsequent rumors that Google had swept in to start its own talks, Google today came away with the company for whopping US$3.1 billion. This could mean a…
In a recent Colorado Springs Gazette article, Dex Media announced a rather significant page-count growth in its Colorado Springs directory. While many question the viability of print Yellow Pages, particularly in a tech-savvy market like Colorado Springs, achieving page-count growth…
The rumors were true. Last month we wrote about the possibility of Google buying in-game ad placement firm AdScape to broaden its reach in cross-platform advertising. The company has announced that it purchased AdScape for $23 million. Like Microsoft's acquisition…
Even as Yahoo! pushes hard to fully partner with newspapers online, Google has taken a different tack, offering to sell advertising for newspapers in print. The Google Print Ads program began in June 2005 with magazines to decidedly mixed…
There is a marketing guy who is trying to build his business by telling people that the best way to get more golden eggs is to kill the goose that laid them. Larry Bodine's LawMarketing Blog recommends that lawyers do…
Pushing hard on "multimedia" capabilities to sell national ads on 1,200 local radio, TV and newspaper Web sites, Media Span and Broadcast Interactive Media mostly known as Web enablers and sales consultants are teaming up to provide a…
