Centro, the local and regional media service company, has branched off into Web-based support for ad management. The company today announced the launch of Transis, a new division dedicated to automating the “other 80 percent” of the display industry not…
Google VP of ad products Susan Wojcicki told IAB’s Leadership Meeting yesterday that “the display industry is one of the most innovative parts of the Web right now,” and “will be one of the largest ad markets, if not the…
New York Magazine, whose online effort is run by longtime MSNBC.com exec Michael Silberman, has emerged as one of the most ambitious city magazine efforts on the Web, competing directly against city guides and other local services. Yesterday, the site,…
Aaron Finn of AdReady and Michael Barr of iPromote discussed the opportunity to serve advertisers interested in display advertising particularly in the self-serve environment. Finn noted that there are roughly 1.4 million businesses participating in search whereas there are only…
The New York Times publishes separate sports and business sections on Saturday, Sunday and Monday. It may soon move away from separate sections altogether. This past Saturday, there was not a single display ad in either the sports or the…
NCI President and CEO Dan McCarthy told attendees of Marketplaces 2009 in Los Angeles today that "local marketing spend is going to be reduced tremendously. It will have a big impact on all marketing budgets,” he said. “Local media starts…
Google, as part of a series of cutbacks, is eliminating its Print Ads program, which had 800 newspapers and other print sources participating. The program, which began in November 2006 with 50 newspaper partners, stops selling new placement Feb. 28.…
We’re just about ready to go with Interactive Local Media 2008, which is Nov. 19-21 in Santa Clara, in the heart of Silicon Valley. It should be a very important, game-defining event -- and the first one for The Kelsey…
Fox Interactive Media’s MySpace is seeking to jump-start local and small-business advertising by launching a homegrown Self-Serve Ad Service. Initial advertisers are likely to be rock bands -- the first major segment to have adopted MySpace itself -- but the…
OK, we’ve got the format(s) and “best and brightest” speaker roster set for Interactive Local Media: Extending Local Channels, which is Nov. 19-21 in Santa Clara, California, next to San Jose. At the top of the list is Angie Hicks,…
Real Cities, the national ad network owned by McClatchy, has been sold to fast rising Centro. Or at least, the Real Cities brand has been sold, along with access to Real Cities’ list of 250 national advertisers. The network’s local…
TMP Directional Marketing, an interactive and print advertising agency specializing in local services and franchises like HoneyBaked Ham and The Men’s Wearhouse, is seeing a slight rise in verticalization, more performance-based solutions and ever increasing use of online promotions to…
The 32-company-strong Yahoo Newspaper Consortium, which covers 41 percent of Sunday newspaper circulation, has 700 to 900 reps selling Yahoo inventory, with a couple of the newspapers selling more than $1 million in annual inventory, reports Yahoo's Lem Lloyd, who…
It is an awkward time for a company to be holding an affiliate meeting right after it has been sold. This week, ShopLocal was put in this position for its long planned meeting with 120 retail partners in Chicago (where…
Local.com yesterday announced an ad distribution deal with Hearst-owned White Directory Publishers. The deal will bring Local.com's display ad inventory to White's national sales force. In this way it presents an opportunity for White to appeal to national advertisers that…
Classifieds have made their way to video (See RealPeopleRealStuff). But how about video on mobile phones? That’s a new effort being tried out in Portugal, where high-speed 3G phones are prevalent, but less than 40 percent of the population has Internet…
The New York Times is set to recruit small-business advertisers via a deal with AdReady, the Seattle-based ad agency that provides a choice of 600 free templates for banners, customization tools and usage reports. The Times will recruit its own…
Search has its limitations for local businesses. In fact, many would just as soon place media rich display ads, but for the expense and creative challenge of developing the ads. That’s the hurdle being addressed by AdReady, a venture-backed Seattle company…
I’ve spent quite a bit of time over the Easter holiday talking with friends and family about the economy and how they are dealing with the budget crunch we are all experiencing. One of the common threads of all these…
S&MM online columnist Robert Grede shared some interesting insights in a recent article on how local advertisers can survive in a down economy and what local media sales reps should be communicating to their advertisers and prospects. While many of…
