SMBs are increasingly aware of two themes - often related - that are core to their future business growth: 1) consumers expect to discover and interact with them on mobile platforms; 2) existing customers directly impact profitability; retaining and delighting…
SMBs are increasingly aware of two themes - often related - that are core to their future business growth: 1) consumers expect to discover and interact with them on mobile platforms; 2) existing customers directly impact profitability; retaining and delighting…
BIA/Kelsey, forecasting $52.9 Billion in national local spending by 2017, has unveiled its new Leading in Local: The National Impact conference, which will take place in Atlanta May 7-9. The 2.5 Day event is expected to be the largest gathering…
BIA/Kelsey, forecasting $52.9 Billion in national local spending by 2017, has unveiled its new Leading in Local: The National Impact conference, which will take place in Atlanta May 7-9. The 2.5 Day event is expected to be the largest gathering…
Today, BIA/Kelsey released its latest U.S. Local Media Forecast, with local advertising revenues growing from nearly $133 billion in 2012 to nearly $152 billion by 2017 , driven by a $21.4 billion surge in digital/online advertising over the same period (from $23.1 billion to…
Facebook investor and press events have become spectacles unto themselves, where distilling signal from noise is a tricky task. But that's what we'll flesh out here in the aftermath of the company's first earnings call post-IPO...a call that featured an…
In the run-up to Facebook's ballyhooed IPO, BIA/Kelsey has released Wave III of its U.S. Social Media Advertising Forecast, which reveals overall market acceleration in 2012 and 2013, and steady growth in locally targeted social spend. From 2011 to 2016,…
By now, there isn't a single page of Facebook's S-1 filing that hasn't been exhaustively picked through and dissected in advance of the social network's spring IPO. But what about the metrics that were underreported or unreported altogether? Moreover, which…
By now, much of the connected universe, and certainly all of technolphilia, is aware of Facebook's IPO, which seeks to raise up to $5 billion (and perhaps eventually $10 billion) when its shares go public this spring. The net effect…
The local display ad companyPaperG today unveiled a deal with AOL to offer its local display advertising technology via Patch, AOL's hyperlocal platform. The PaperG solution offers the ability to create a locally targeted display ad with only the…
In the afternoon session at the BIA/Kelsey DMS conference on Wednesday afternoon, two players in the local search industry talked about the growing local display market and the use of display by SMBs. Moderated by Matt Booth of BIA/Kelsey, Tyler…
Over the past year, American Express has embarked on a series of initiatives centered on digital advertising intelligence for SMBs. These include SearchManager (via Clickable) for SEM and multiple social media experiments with Facebook and Foursquare. Now, its small business-focused…
ReachLocal announced Wednesday that it entered a strategic alliance with SureFire Search, a New Zealand marketing agency that works with small and medium-sized businesses. The move will expand ReachLocal's global presence, which includes online ad campaigns in the United Kingdom,…
Centro, a pioneer in local online ad placement for national marketers, has received $22.5 million in equity financing from FTV Capital. The money will go toward expanding its regional sales presence and also toward software development. CEO Shawn Riegsecker tells…
To date, most location-specific advertising requires in-store check-ins to unlock discounts and special offers. Naturally, that necessitates having a storefront that lends itself to walk-in -- and check-in -- traffic. Foursquare, Gowalla, Loopt and others have garnered first-mover hype with these…
Back in April, I talked to 4Info CEO Zaw Thet about a number of mobile themes and the directions in which he's taking the company. One of those directions was diversification beyond its flagship SMS content and ad serving. 4Info…
With more than half of its 65 million users listening from portable devices, Internet streaming leader Pandora sees massive opportunity in mobile. In its latest move to tap that potential, the company is partnering with AdReady to introduce geo- and demo-targeted…
For iPromote CEO Michael Barr, "a picture is worth a thousand words." Now he's trying to convince third-party publishers, and the local clients they represent, that it's a no-brainer to serve keyword and location-based display ads alongside the text-based search ads…
AdReady is an established presence in display advertising, serving up both creative automation and media campaign buying tools for agencies, publishers and advertisers alike. The Seattle-based firm has undergone a leadership change over the past year, however, and new CEO Karl…
We had the opportunity to meet with Medialets CEO Eric Litman to understand its unique approach to deploying media rich mobile advertising. Medialets started out as a mobile ad network much like Feedburner but quickly realized that what mobile advertising…
