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Directory Assistance

Home Z - Subcategories Directory Assistance

A Conversation with GoUAskMe

  • May 18, 2007
  • Mike Boland
  • Directory Assistance, Mobile, Online/Interactive

Following the post on the verticalization of mobile search, I was able to talk to mobile search startup GoUAskMe. Unlike the SMS based local search tools cited in that post, the company is trying to ride the growing wave of…

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Tellme Enhances Local Business Search

  • April 17, 2007
  • Mike Boland
  • Directory Assistance, Mobile, Online/Interactive

The recently acquired Tellme today announced that it will integrate a new local business search into its multi-modal voice search platform. From the press release: The free service launches today with local business search by business name or category. Designed…

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Googles Free 411 Product Launches

  • April 6, 2007
  • Matt Booth
  • Directory Assistance, Google, Mobile, Yellow Pages

Google has officially launched its free 411 product. The number, 1-800-GOOG-411 (1-800-466-4411), makes business name and category search accessible from any U.S. telephone. This is a product we originally uncovered in our report Wireless Voice Search: The Multi-Modal Revolution. At…

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The $40 Million Free Directory Assistance Bet

  • April 5, 2007
  • John Kelsey
  • Directory Assistance, Yellow Pages

Last week, my colleague Peter Krasilovsky wrote a blog about 1-800-Free411 launching category search and took the opportunity to update how Jingle is doing. According to SVP Lyn Oakes, Jingle is receiving 16 million calls per month, with 60 percent…

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1-800-FREE411 Launches Category Search

  • March 28, 2007
  • Peter Krasilovsky
  • Directory Assistance, Online/Interactive

The path to self-sustaining revenues for free directory assistance isn't clear yet. But if there is any real money to be made, it is going to come from category search. Unlike name search, users don't have a clear idea who…

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It’s True: Microsoft Acquires Tellme

  • March 14, 2007
  • Matt Booth
  • Directory Assistance, Mergers & Acquisitions, Microsoft, Yellow Pages

Microsoft announced today that it has agreed to acquire Tellme, a Mountain View, California-based voice search provider. Yesterday, Microsoft and Tellme briefed The Kelsey Group about the pending acquisition. Neither side would disclose the size of the deal, but we…

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1-800-SAN-DIEGO Revamps, Focuses on Retail

  • March 6, 2007
  • Peter Krasilovsky
  • Directory Assistance, Online/Interactive

New management has taken over at 1-800-SAN-DIEGO, and they're determined to increase awareness in San Diego, boost sales channels, add a text messaging component and expand to other markets, possibly including Orange County, Los Angeles, San Francisco and Portland. 1-800-SAN-DIEGO…

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Wharton Interview With Tellme’s Mike McCue

  • February 12, 2007
  • Peter Krasilovsky
  • Advertising Networks, Directory Assistance, Online/Interactive, Paid Search

Tellme Networks hasn't exactly lived up to its 1999 vision of becoming the "Yahoo! of voice portals." Using the portal has been a clunky experience, and ad revenues have never really developed. But Tellme has stuck it out by providing…

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Yell.com Expands Mobile Offering

  • January 24, 2007
  • Charles Laughlin
  • Directory Assistance, International Markets, Mobile, Yellow Pages, Yellow Pages, European, Yellow Pages, Internet, Yellow Pages, Print

U.K. publisher Yell's online directory operation, Yell.com, has expanded the capability of its mobile directory platform with a new service being offered both in application- and browser-based modes through a deal with the Danish mobile search firm mobilePeople. Here is…

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Whither White Pages, Part II

  • January 8, 2007
  • Charles Laughlin
  • Directory Assistance, Yellow Pages, Yellow Pages, Internet

We've written a fair amount recently on the topic of White Pages, specifically whether print White Pages has much of a future in a world that is increasingly mobile and digital. An article in today's Albuquerque Tribune adds to the…

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10 Local Trends That Greet the New Year

  • January 2, 2007
  • Peter Krasilovsky
  • Blogging, Classifieds, Contextual Advertising, Directory Assistance, Google, Mapping, Microsoft, Online/Interactive, User-Generated Content

Year-end reviews are always kind of arbitrary. For sure, a lot of overlap occurs from year to year. So much of what we consider "the '60s," for instance, really happened in the early '70s. But clearly, r/evolution is happening in…

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YPG: Ties With 411 Key for Hello Yellow

  • December 11, 2006
  • Peter Krasilovsky
  • Directory Assistance, International Markets, Mobile, Online/Interactive

Canada's Yellow Pages Group is going full steam ahead with Hello Yellow, its ad-sponsored directory assistance service available at 310-YELO (9356). But the service probably wouldn't have gotten anywhere without teaming up with local 411 services, according to VP of…

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YellowPages.com Rumored to Buy Free DA Provider

  • December 4, 2006
  • Peter Krasilovsky
  • Directory Assistance, Online/Interactive, Yellow Pages, Internet

YellowPages.com, the joint venture between AT&T Yellow Pages and BellSouth Intelliventures, appears poised to shake up the world of directory assistance by picking up inFreeDA, the provider of 1-800-411-METRO. InFreeDA Founder and CEO Michael Loftus, who spoke at Kelsey's ILM…

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