BIA/Kelsey Bookshelf: 'The Internet of Things'
Last year, like millions of others, I bought a Nest thermostat. It is connected to my WiFi, and I can use its iPhone app to turn off the heat from the Airport. It also knows if we aren't home, and…
Quick Thoughts on Apple’s Big Announcements
A lot of us were glued to our screens today to watch or catch the feeds on the Apple announcements re iPhone 6, iPhone 6 Plus, Apple Pay and Apple Watch. (To me, the best coverage was on Re/code). What…
Quick Thoughts on Apple's Big Announcements
A lot of us were glued to our screens today to watch or catch the feeds on the Apple announcements re iPhone 6, iPhone 6 Plus, Apple Pay and Apple Watch. (To me, the best coverage was on Re/code). What…
Men vs. Women: How to Reach Local Shoppers Based on Gender
In previous blog posts we discussed the best ways to reach men and the best ways to reach women when they're shopping locally. The differences are clear in BIA/Kelsey's latest infographic (shown below), but what are the similarities between the two genders…
Hispanic Millennials are on the Digital Forefront
The millennial generation is forging a distinctive path to maturity. Millennials are the largest generation by population, and will command $200 billion in purchasing power by 2017, a large portion of which will be performed digitally. Now ranging in age…
How Baby Boomers Are Embracing Mobile Shopping
Baby boomers -- those aged 55 plus -- are often stigmatized for being behind the times when it comes to technology and the digital world. According to the results of a new survey conducted by Thrive Analytics and released by…
Twitter’s Cover Acquisition: The Continued March Towards Mobile-First
It's been a busy few days for Twitter since announcing 15 New Types of Ads to users' feeds. Word has traveled quickly during this period of uncertainty around Twitter's sustainability as an advertising player. Now Twitter has continued the flow…
Twitter's Cover Acquisition: The Continued March Towards Mobile-First
It's been a busy few days for Twitter since announcing 15 New Types of Ads to users' feeds. Word has traveled quickly during this period of uncertainty around Twitter's sustainability as an advertising player. Now Twitter has continued the flow…
Millennials Are More Connected Than They Get Credit For (and Other CCM Takeaways)
Millennials sometimes get a bad rap for being the disinterested and out of touch generation. But BIA/Kelsey survey data actually pegs them as the most in-touch (literally). When it comes to smartphone, tablet, and social networking they blow their gen-x…
Push Notifications Prove to be Impactful in Consumer Use of Shopping Apps
We have all gotten used to looking at our phones and seeing several notifications on our home screens. From text messages, to emails, to sports updates, we are able to receive notifications for almost anything. More than ever, local businesses…
Mobile Shopping Gives Black Friday and Cyber Monday a New Face
Shopping through mobile devices such as smartphones and tablets is re-shaping how purchases are made during one of the biggest consumer spending weekends of the year. According to the National Retail Federation, more than 141 million Americans shopped over the holiday…
New BIA/Kelsey Study Shows Online Dominates Shopping Habits
As the 2013 holiday shopping season gets underway, BIA/Kelsey's Consumer Commerce Monitor (CCM) survey offers insights into how local shoppers in the U.S. are likely to find, engage and transact with local-serving businesses. Showcasing insights from the survey, our webinar…
Why My Money is on SMB Mobile Advertising
SMBs that utilize mobile advertising distinguish themselves by more than being trendsetters. They are spending more advertising dollars, tend to be early adopters in their use of digital compared to their counterparts and are savvier in how they leverage data…
RewardLoop: SMB Loyalty Effort Focuses on POS ‘Work Around’
We’ve calculated that more than $287 Million has been invested in more than 20 transaction marketing players. The investment reflects the inherent opportunities in transaction marketing, which is a synergistic mash of loyalty programs, offers, reputation management and the "big…
Amazon’s Dallaire: ‘It’s Advertising, Day 1′
Amazon doesn't usually speak at industry gatherings. But that was before it needed to reach out to the advertising community to sell display ads on its sites, ads on Kindle, national and local offers on Kindle, and extend its promotional…
The Super Lineup at ILM East March 26-28 (Boston)
ILM East is coming back to Boston March 26-28 with a lineup of doers and innovators who are transforming and redefining the local space. Highlights include a featured keynote from industry legend Ted Leonsis (Groupon vice chair/AmEx board member/sports team…
Digital Out-of-Home (DOOH) Screens Bridge Traditional and Physical Worlds
BIA/Kelsey moderated a panel on "the Out-of-Home User Experience" (click on image for link to streaming video) at MediaPost's Digital Out-of-Home Forum (DOOH) in New York. DOOH is the third-fastest growing ad medium after mobile and online video. Paul Lindstrom,…
BlackBerry Bets Against Native Apps (Again)
While Apple iOS and Google Android have attracted hundreds of thousands of apps, BlackBerry remains stuck at some single-digit percentage of that number. Is it that BlackBerry users don't have the same appetite for apps that other smartphone users have?…
Internet Summit 10: The Future of Online
Content remains king on the Internet mainly because there are more ways to produce, connect and interact with content than ever before. According to Rod Smith of IBM, “there are more ways to dig into content than ever before, but…
More Mobile Data From Mary Meeker at Web 2.0 Summit
Today, Mary Meeker gave her annual data dump of key Internet trends at the Web 2.0 Summit in San Francisco. As always it was fairly rich, including lots of mobile usage data as leading indicators for opportunities in content and ad delivery. One…