Yellow Book today joined Canada’s YPG in launching AgendiZe, the service that captures Yellow Pages and classifieds info and puts it on up to 66 media platforms for recall. On deck for implementation is Belo’s Dallas Morning News. I wrote…
Using the Web to drive customers to restaurants via online ads, 2-for-1 coupons, certificates, menus and/or reservations is a big idea that hasn’t totally arrived but is getting closer. There has definitely been some progress in the space. For instance,…
Coupon giant Valpak has overhauled its Web site using Ajax and other features to make its online coupons download faster and searchable by distance, maps and category. The overhaul is the 15-person division’s sixth since 1998. Valpak, "the blue envelope…
Free directory assistance services, funded by pay-per-call ads, have been rolled out by a number of entrepreneurial companies, telcos and Yellow Pages publishers. But now comes The Florida Times-Union, which quietly rolled out a local version of Say Hello Inc.…
With the probable exception of Yelp, standalone review sites haven’t figured out a way to make money. In the past year, Insider Pages was sold off to Citysearch, and Judy’s Book, famously, changed its model to coupons. So why would…
The success of American Idol’s TXT messaging voting has gotten women shoppers thinking of it as a major media guide, or so claims NearByNow Founder Scott Dunlap, who is pushing hard to provide TXT promotions to malls around the U.S.…
Do user reviews for sushi restaurants and promotions for Target and Lowe's really mix? Especially when the user reviews come from a highly defined community like Judy's Book? They may not, but Judy's Book is motivated to try to ride…
The New York Times' Bob Tedeschi wrote an article on Monday (which has been sitting on my desktop, among others, waiting to be read) about online coupons. It said much of what we already know about coupons but also provided…
In a recent Colorado Springs Gazette article, Dex Media announced a rather significant page-count growth in its Colorado Springs directory. While many question the viability of print Yellow Pages, particularly in a tech-savvy market like Colorado Springs, achieving page-count growth…
ShopLocal, the sales aggregator from Tribune, Gannett and McClatchy, is normally aimed at middle-aged women coupon-cutters. But in a bid to extend its audience, and get a little buzz, a couple of young Turks at the company have created a…
