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FiveStars Links Growth to Big Data Analytics; Projects 8,000 + SMB Customers by Year-End

  • April 22, 2015
  • Peter Krasilovsky
  • Coupons/Deals, SMBs, Social

FiveStars, the well-funded SMB loyalty company that competes against Belly, SpotOn and others, is projecting it will grow its merchant base to 8,000-9,000 businesses by year-end, up from its current base of 6,000 customers. Customers who subscribe to FiveStars premium…

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Groupon Re-thinks Its Ambitious SMB Platform

  • April 14, 2015
  • Peter Krasilovsky
  • Coupons/Deals, E-Commerce, Local On-Demand Economy, Mergers & Acquisitions

Groupon is apparently thinking hard about dismantling its ambitious SMB platform, and refocusing on its core strengths in prepaid deals, goods and travel. Reports have come out saying that Groupon is offering to sell its Breadcrumb POS platform, which had…

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New BIA/Kelsey Report Shows Momentum for Card-Linked Offers

  • February 27, 2015
  • Peter Krasilovsky
  • Coupons/Deals, E-Commerce, Mobile Payments

BIA/Kelsey is out with my new paper on the status of card-linked offers, which is based on detailed discussions with 14 leaders of the card linking ecosystem, including credit card firms, tech vendors, payment processors, publishers and merchants. Most of…

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CardLinx Summit: Facebook Eyes Role in ?Unlocking Commerce?

  • February 27, 2015
  • Peter Krasilovsky
  • Coupons/Deals, E-Commerce, Facebook, Online/Interactive, Social

Facebook isn't often thought of in terms of "commerce," a la retailers such as Amazon or financial institutions such as American Express, but it makes a strong case for itself as a company that "unlocks" commerce. Speaking at The CardLinx…

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CardLinx Summit: Facebook Eyes Role in ‘Unlocking Commerce’

  • February 27, 2015
  • Peter Krasilovsky
  • Coupons/Deals, E-Commerce, Facebook, Online/Interactive, Social

Facebook isn't often thought of in terms of "commerce," a la retailers such as Amazon or financial institutions such as American Express, but it makes a strong case for itself as a company that "unlocks" commerce. Speaking at The CardLinx…

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The BIA/Kelsey/CardLinx Survey: Momentum For Card Linked Offers

  • November 23, 2014
  • Peter Krasilovsky
  • BIA/Kelsey NEXT, Conferences, Coupons/Deals

Will card-linked offers supplement coupons and advertising for national and local merchants and services? Will financial institutions such as banks and credit card companies take advantage of their access to card data to become major players in ecommerce and media…

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LevelUp Teams with Sprint for Billing; Will Carriers Be the New Local Billers?

  • November 7, 2014
  • Peter Krasilovsky
  • Coupons/Deals, Mobile

More than 15 years ago, telecom carriers seemed like the logical candidate to handle ecommerce and other third party billing. But high commissions as high as 30 percent ruled them out for handling most billing accounts, after a fast start…

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Groupon Seeks Industry Partners; Wants to Close the Loop for Merchants

  • November 7, 2014
  • Peter Krasilovsky
  • Coupons/Deals

Forty percent of merchants run some kind of “special” sales or promotions according to a Groupon survey of 25,000+ merchants. Half of the specials are offline, "trapped" on chalkboards and menus, noted Groupon VP of Marketplacest Dan Roarty, who was…

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Mobile POS is a Focus at Money2020, as First Data, Poynt Show Off Solutions

  • November 4, 2014
  • Peter Krasilovsky
  • Coupons/Deals, E-Commerce, Marketing Technology, SMBs

The Point of Sales revolution that began with Square’s introduction of its iPhone fob in 2009 has continued unabated. Rising consumer expectations, increased mobile and WiFi access and more tools have made POS a strategic tool that could not have…

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First Data Adds Beacon Technology to its Perka Loyalty Solution

  • October 23, 2014
  • Peter Krasilovsky
  • Coupons/Deals, Mobile, SMBs

First Data, the payment processing giant, has been building up a suite of services that would take the company far beyond payment processing and inject it squarely in the middle of SMB marketing. The suite as currently configured includes the…

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Gannett’s Key Ring: Integrating Circulars with Loyalty Programs

  • October 17, 2014
  • Peter Krasilovsky
  • Coupons/Deals, Mobile

Gannett's acquisition of Key Ring two years ago was something of a head shaker. Was the media giant diving into online loyalty marketing, an area mostly dominated by financial institution-related companies? Two years later, more light has been shed on…

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Gannett's Key Ring: Integrating Circulars with Loyalty Programs

  • October 17, 2014
  • Peter Krasilovsky
  • Coupons/Deals, Mobile

Gannett's acquisition of Key Ring two years ago was something of a head shaker. Was the media giant diving into online loyalty marketing, an area mostly dominated by financial institution-related companies? Two years later, more light has been shed on…

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All Roads Lead to Groceries: Groupon Adds ‘Snap’ Loyalty Program

  • October 2, 2014
  • Peter Krasilovsky
  • Coupons/Deals, Marketing Technology

When it comes to local commerce and loyalty programs, all roads lead to groceries. That’s the feeling of key companies in the space, including WalMart, Amazon, Google and eBay. Groupon this week announced Snap, a grocery coupon and loyalty program…

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All Roads Lead to Groceries: Groupon Adds 'Snap' Loyalty Program

  • October 2, 2014
  • Peter Krasilovsky
  • Coupons/Deals, Marketing Technology

When it comes to local commerce and loyalty programs, all roads lead to groceries. That?s the feeling of key companies in the space, including WalMart, Amazon, Google and eBay. Groupon this week announced Snap, a grocery coupon and loyalty program…

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Signpost: CRM, Marketing Automation Enhance Promotions

  • September 10, 2014
  • Peter Krasilovsky
  • Coupons/Deals, Marketing Technology, SMBs

Deals and coupons remain anchors for local business promotion. But they can now be customized based on customer behavior and better marketing automation tools. Signpost is eager to leverage these developments. While the 200 person company launched in 2011 as…

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Empty Seats At Lunch? Mogl Intros Time-of-Day Loyalty Rewards

  • August 18, 2014
  • Peter Krasilovsky
  • Coupons/Deals, Online/Interactive, Verticals

Loyalty programs offering cash back or other rewards make a lot of sense for merchants – until it is 7:30 pm on Friday, and the loyalty program is still giving 20 percent back even though it is prime time for…

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First Data Bets on Virtual Gift Cards to Drive Local Commerce

  • July 30, 2014
  • Peter Krasilovsky
  • Coupons/Deals, Mobile

Gift cards have been growing astronomically and now make up an industry nearing $100 billion in revenues. You’ll see racks of cards for national brands and retailers everywhere, from Safeway to Bed, Bath & Beyond. But can local merchants get…

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LevelUp Banks on Smart Watch Adoption for Payments

  • July 22, 2014
  • Peter Krasilovsky
  • Coupons/Deals, Mobile Payments

Phone-based digital payments haven’t really taken off – in part, because they aren't much easier to use than credit/debt cards. You've still got to take them out of your pocket. The notable exception is the phenomenon of My Starbucks Rewards…

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Twitter Acquires CardSpring; Enters SMB Loyalty and Data Space

  • July 18, 2014
  • Peter Krasilovsky
  • Coupons/Deals, E-Commerce, Mobile Payments, Social

Twitter has made a bold move to go beyond advertising by adding performance marketing to its portfolio via the purchase of CardSpring, the San Francisco-based startup. The acquisition price has not been announced. CardSpring had raised $10 Million since its…

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At Leading in Local: The National Impact: Living Social Looks Beyond Deals in Its Brand Partnerships

  • May 7, 2014
  • Peter Krasilovsky
  • Conferences, Coupons/Deals, Leading in Local: The National Impact

"Deals are very, very powerful for many brands," but the deals themselves only represent part of the overall opportunity that brands have in working with deals companies and their millions of local customers, said Living Social EVP of National Retail…

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