The 32-company-strong Yahoo Newspaper Consortium, which covers 41 percent of Sunday newspaper circulation, has 700 to 900 reps selling Yahoo inventory, with a couple of the newspapers selling more than $1 million in annual inventory, reports Yahoo's Lem Lloyd, who…
Yahoo! is set to place contextually relevant display ads with its newspaper consortium, which now represents 40 percent of all newspaper circulation. The new AMP program for newspapers begins by the end of 3Q at the San Jose Mercury News…
The New York Times is set to recruit small-business advertisers via a deal with AdReady, the Seattle-based ad agency that provides a choice of 600 free templates for banners, customization tools and usage reports. The Times will recruit its own…
Zillow continues its march up the real estate value chain with a new feature that allows house buyers to apply for mortgages. The mortgage service, like everything else on Zillow, is ad-supported and free to both buyers and lenders. It…
YouTube launched a series of new analytics features today, known as Insight. The product gives video producers more detailed information about where and when their videos were viewed. For now this drills down as far as state and country (using…
More and more, people are looking at what Google can’t (or won’t) do. One thing Google isn’t doing is selling a lot of ads on a hyperlocal basis. If you look for a plumber in Tribeca, you are likely to…
Neal Polachek and I had the opportunity this morning to sit down with Mike Galgon, cheif advertising strategist for Microsoft. Galgon was brought on board as part of Microsoft's $6 billion acquisition of aQuantive, which he cofounded in 1997. The…
One big takeaway from the NAA Marketing show last week in Orlando was that newspapers are ready to build up a zillion niche products that allow them to leverage their editorial talents. But not much progress, or even attention, is…
Quick, what industry gets the highest customer service quality ratings from U.S. adult consumers, according to an August 2007 Harris Interactive poll? No. 1 is supermarkets with 92 percent giving them a good rating, No. 2 is online search engines (84…
In a significant development, AT&T’s Yellowpages.com is replacing Yahoo! Local Search for AT&T’s broadband and Internet customers. It is a move that will greatly enhance Yellowpages.com’s position in the space. The company recently told analysts it expects to attract 2 billion…
FAST Search and Transfer, whose “enterprise search” makes every element of an organization searchable, is being sold to Microsoft for $1.2 billion after the Oslo-based company severely missed sales goals and was forced last year to lay off a large…
One of the quietest but apparently most successful producers in the local search space has been GeoSign, owned by webpreneur Tim Nye. The Canadian company has incubated TrueLocal, which aggregates local online databases, and is also invested in mobile directory…
BooRah, the Bay Area restaurant review site, has raised some seed funding from Storm Ventures and other investors (amount undisclosed) and plans to use the money to grow beyond its roots as a tech vendor for alternative newsweeklies. The…
Back in April we wrote about BuzzLogic, a San Francisco-based company whose web based app finds out where particular topics are being discussed throughout the blogosphere and online news media. This takes form in a dashboard that includes an overhead-map-like…
It is hard for me to comprehend, but we are finally finished with ILM:07. We were grateful to have had 650 interesting and enthusiastic attendees from all over the world, 72 stimulating speakers, a full load of sponsors and an…
During a keynote at our ILM:07 conference in L.A., Chamath Palihapitiya, Facebook's VP of product marketing and operations, said the company is keenly interested in driving local advertising via local media partners, its own outreach efforts and other means. Just…
During a keynote at our ILM:07 conference in L.A., Chamath Palihapitiya, Facebook's VP of product marketing and operations, said the company is keenly interested in driving local advertising via local media partners, its own outreach efforts and other means. Just…
Interactive Local Media: 07 is ready to roll Nov. 28-30 in L.A. That’s next Wednesday through Friday! The show, which is being produced in partnership with SES Local, has attendees from all over the world. One exec told me he…
AT&T has bought Ingenio and will use its call tracking platform across Yellowpages.com, 800-YellowPages, Mobile and Print Yellow Pages. We think the deal is quite important. This is a story that will unfold in the months ahead as more information…
AT&T has bought Ingenio and will use its call tracking platform across Yellowpages.com, 800-YellowPages, Mobile and Print Yellow Pages. We think the deal is quite important. This is a story that will unfold in the months ahead as more information…
