In an opening session to TKG's part in the ILM/SES Local Show, Neal Polachek, Matt Booth and Peter Krasilovsky presented some groundwork data for the rest of the conference and the rest of the decade. Verticalization is a trend we're…
ILM:07 kicks off next week and we're all excited and busy with the run-up activities to the show. If you are attending, comment below if you'd like to meet up. Otherwise do your best to tackle us at the show,…
Interactive Local Media: 07 is ready to roll Nov. 28-30 in L.A. That’s next Wednesday through Friday! The show, which is being produced in partnership with SES Local, has attendees from all over the world. One exec told me he…
FatDoor, the well-funded social network based on the privacy-cringing aspects of crawling neighbor information, is going to remain “social” but is likely to change many of its initial directions, perhaps focusing on more personal features. This is the word from…
The numbers are looking very, very good for the Interactive Local Media:07 conference in L.A. Nov. 28-30. Internally, we think this one is a record breaker. Register and book the hotel while you can. The latter tends to sell out.…
Several auto dealers at J.D. Power’s Automotive Internet Roundtable Oct. 17-19 in Las Vegas said they were bullish on using online and expect its share of their marketing budget to climb. They also expect online to lead them deeper into…
New West Publishing is a different kind of local company -- one that uses Web tools, journalism and themed conferences to track the development of an entire region: The Rockies. Launched by former Industry Standard editor Jonathan Weber -- a…
Big names, interesting people, compelling research. Forgive the commercial message here, but we’re set to deliver the goods at The Kelsey Group’s Interactive Local Media 2007 (ILM:07), Nov. 28-30 in L.A. I think there’s something for everyone. And this year,…
For those who weren't able to attend DDC last week, you can see the recap of coverage here on the blog. There is also my quick take on one of the show's main themes on the YPA's Local Search Guide…
I don’t know if I like DEMO’s whole concept of “all demos, all the time” … and that companies pay to be on the podium -- apparently, $18,500 for three tickets and six minutes, per Jason Calacanis, who runs the…
Two articles. Two perspectives. Two headlines. Yesterday, Chris Smith wrote in Search Engine Land the following headline, "Google Trends: Yellow Pages Will Be Toast in Four Years." He went on to back up his thesis using statistics. "My gut feeling…
Last week's DDC conference was a success on many fronts. In case you missed it, below is a recap of blog coverage from the show. Thanks to all who attended or contributed. Now it's time to start gearing up for…
Yellow Pages branding has had a major shift in the past couple of years, with company after company downplaying the "Pages" part of their name, and highlighting their multi-channel capabilities, often via a generic, appealing sounding names such as Sensis,…
Yellow Pages branding has had a major shift in the past couple of years, with company after company downplaying the "Pages" part of their name, and highlighting their multi-channel capabilities, often via a generic, appealing sounding names such as Sensis,…
Verticals are important to Yahoo! and others on a national basis, but they really aren’t the way to go at the local level because of the limited resources for local sales, says Warren Kay, managing director, strategic alliances, Yahoo! Search…
Verticals are important to Yahoo! and others on a national basis, but they really aren’t the way to go at the local level because of the limited resources for local sales, says Warren Kay, managing director, strategic alliances, Yahoo! Search…
Trader Pubs, the Canadian shopper publisher of AutoTrader.ca and assorted other titles acquired by YPG last year, is seeking synergies between the companies that add usage and extend advertiser relationships in both directions, according to Geneviève LeBrun, a longtime YPG…
What’s fun about attending a DDC conference is that at some point a challenge is laid down calling for a radical change. Yesterday afternoon, Neal Polachek and Charles Laughlin outlined the challenges major metropolitan markets face around the world including: …
While I am in Reston, VA, attending Kelsey's Directory Driven Commerce conference, I thought it would be a good time to start talking about our next show, which I am co-producing: Interactive Local Media 2007. The show is being done…
Each year the ADP midyear convention and ADM annual meeting are held in the same location with the overlap of a giant industry-wide cocktail reception one evening and a joint general session the next morning. Since the Yellow Pages Association holds a board meeting…
