NCI President and CEO Dan McCarthy told attendees of Marketplaces 2009 in Los Angeles today that "local marketing spend is going to be reduced tremendously. It will have a big impact on all marketing budgets,” he said. “Local media starts…
Marketplaces is under way with the opening keynote from Jeff Berman, MySpace president of sales and marketing. MySpace has made some inroads to attracting SMBs to use the social network as a marketing platform. Most recently, this has included its…
Related to the previous post, Lee Gientke, OrangeSoda's director of partner development, blogs today about local intent for mobile searches. This is a good preview of the comments we'll hear next week from Gientke and 12 other speakers during our…
Next week’s big conference in L.A., Marketplaces 2009, is likely to be something of a game changer. Great speakers, great signup list, great city and venue … and very hot topics. This time we’ve tinkered with the formula, a bit.…
Today's Wall Street Journal has an article titled, "Hotels Say, We're Businesses, Too." The article points out that "under the rules of the Government's Troubled Asset Relief Program companies are required to adopt policies on spending, private jets, events and…
Hmmmm … Save money and schedule meetings with 10 or 100s of interactive local companies in one place ... meet a lot of new ones. Learn from the industry’s top speakers … get some cutting-edge research from Kelsey. “Go home…
At ClickZ's Online Marketing Summit in San Diego today, organizer Aaron Kahlow provided some thoughtful perspective on what's happening with marketing. Right now, marketers are at the changing intersection of human behavior, economic conditions and the media landscape, said Kahlow.…
Angie Hicks, the cofounder and namesake of Angie’s List, said she thinks of her company as a direct marketing machine. Speaking at ClickZ’s Online Marketing Summit in San Diego this morning, Hicks noted: “We’re direct marketers at heart. If it…
Following the recent post about Kelsey Group appearances in SES conference videos, the latest one has been released. Jared Simon, TurnHere VP of corporate finance and business development, gives a quick interview on the way into our SES Chicago session…
I'm at Opus Research's one-day Internet2Go show in San Francisco where there have been lots of good case studies and concrete talk about mobile marketing. Lots of it is local, but there is a fair mix of agency and brand…
Our Marketplaces 2009 conference in L.A. is just around the corner (March 16-18). Some great additions have just been announced: Active Network CEO Dave Alberga (our fourth keynote); Yahoo Local leader Atif Rafiq; and all the ins and outs of…
The Search Engine Strategies conference series has set up a YouTube channel filled with short interviews that are done before and after sessions. They're typically good snack-sized videos that can give you a general sense of some of the biggest…
Events for newspaper industry executives are clearly challenged right now. Today, I learned via Vin Crosbie’s Facebook thread that the World Association of Newspapers and the World Editors Forum had to “postpone” their annual conference, which was set for March 22…
We’ve just announced the lineup for our Marketplaces 2009 conference, which is March 16-18 at the historic (and excellent) Century Plaza in L.A. We hope you find it as compelling as we do. It is probably a “must attend” event by any…
Following the roundup of blog coverage of ILM:08, you can view all the Twitter comments that are tagged and aggregated here. There was lots of good chatter and some good gems scattered throughout the 100+ tweets from the event. Thanks…
The Kelsey Group's Matt Booth kicked off the Interactive Local Media 2008 conference here in Santa Clara, California, with a focus on SMBs' perceptions and actions related to their media spend. To help frame the discussion, Booth used examples from psychology, in particular…
We'll be in Santa Clara, California, all week for the Interactive Local Media 2008 conference, which starts Wednesday. We'll do our best to cover the world outside the conference walls, but most of the blogging here will be about the…
TKG has a relatively new Twitter page. After going on a binge of following people this week, the ratio of following to followers is woefully out of whack. If I haven't been able to find and follow you yet, jump…
Jim Hail, president and chief operating officer of Hagadone Directories and chairman of the Association of Directory Publishers, outlined what he believes has been a systematic decline in the brand value of the Yellow Pages at this year’s ADP Mid-Year Convention in…
In an opening session of the Association of Directory Publishers' 2008 Mid-Year Convention in San Antonio, YP Talk Publisher Ken Clark gave a close-up view of how negative PR in print and online is eroding the perception of the Yellow Pages…
