The program for ILM East March 21-23 in Boston is nearing completion with the addition of a great new keynote: Constant Contact CEO Gail Goodman. Goodman joins a roster of nearly 50 featured speakers, including opening keynoter David Weinberger, a…
ILM East in Boston March 21-23 is shaping up to be one of the most substantive conferences we’ve ever put together. Leaders have been confirmed from most of the major companies in local. Just added is Google’s Ben Wood, who…
The program for ILM East, March 21-23 in Boston, is now mostly set, with a lot of action-packed sessions and speakers that represent the state of the art -- and also the fast, fast, fast evolution of local from even…
Last week I attended Opus Research's Conversational Commerce Conference (a.k.a. "C3). The focus of the discussion was mostly on social media and its impact on marketing and customer care, at both the local and national brand levels. While there is…
We’ve just announced the initial lineup for ILM East in Boston, March 21-23, which follows hot on the heels of our Interactive Local Media 2010 conference in Santa Clara -- possibly the largest local event ever, with 681 attendees. ILM…
Following Google's Carter Maslan at ILM:10 last week, we got to hear about Google Ventures’ investment parameters from partner Wesley Chan. The fund invests in tech companies at every stage from seed to mezzanine. Its portfolio includes HomeAway, 23andMe, ngmoco,…
Carter Maslan, Google product director for local search, took the stage during last week's ILM:10 conference to track and extrapolate the advancement of online local media. The aha moment for Maslan was when he was at Microsoft and his friend…
Our ILM:10 conference probably hit something of “a perfect storm” for the 681 senior level execs and entrepreneurs in attendance. While we’ve been cheerleading the local opportunity since the mid-1990s, the big money has now really focused on the local…
In the context of Google’s reported $6 billion acquisition offer to Groupon, questions were raised at ILM:10 about the true potential of deal a day beyond its current two or three daily deals and banner ad e-mails. For Nimble Commerce…
In the wake of Groupon's rejection of Google's reported $6 billion offer, Groupon VP of Business Development Sean Smyth told ILM:10 attendees that one positive aspect of the news coverage was the incredible exposure Groupon received. “We had 3 million…
Facebook sees strong potential in local advertising and will develop an aggressive local strategy, according to Facebook Local Leader Emily White, a Day 3 keynoter at ILM:10. White, who left Google four months ago, said businesses are always being told…
The ILM:10 conference in Santa Clara ended with what is arguably the most important topic of the conference. How can businesses take all of the incredible users experiences emerging in local and social media and convert them into SMB sales?…
Here are some other key announcements made in conjunction with ILM:10. On the eve of ILM, Telmetrics issued a release detailing its forecast for local search trends in 2011, which include the prediction that SEM churn rates will improve next…
So why do people check in? Is it, as Gowalla's Andy Ellwood jokingly suggested, because "I am in my 20s and you should just care where I am"? Or are the reasons more substantial? This afternoon's panel on location-based services…
Panelists on the Home and Trade Revolution panel this afternoon echoed the sentiments BIA/Kelsey CEO Neal Polachek expressed during his opening presentation yesterday about the importance of trust. Increasingly, this level of trust is achieved through the process of service…
Cox Target Media’s Valpak business is "better than ever, with free cash flow better than it has ever been,” according to COO Jim Sampey, who was keynoting the Deal-a-Day SuperForum at ILM:10 in Santa Clara. But the company, which puts…
Content farms and aggregators are a major part of the new, scalable local ecosystem. But the rules of the road are different for local content than for general content, according to executives speaking at ILM:10 in Santa Clara. MerchantCircle Local…
The Internet, and now mobile, has long been an excellent way to present the proverbial "hyperlocal" news content, those stories that are just too parochial to make the local news broadcast or the pages of the local metro daily. Finding…
Zillow CEO Spencer Rascoff kicked off Day 2 of ILM:10, dissecting the biggest opportunities to monetize online real estate. Rascoff founded Hotwire before selling to IAC and jumping over to the real estate vertical in 2005. Zillow is now profitable and…
In the second half of the mobile local SuperForm run by BIA/Kelsey's own Mike Boland, the ILM:10 audience got to hear some key messages and metrics from leaders in the mobile local space including Where, xAD, Verve Wireless and Chitika.…
