Things are very, very hot in the deals space right now. Amid all the opportunity, there are also many, many unsettled issues. How is deal a day going to evolve? How important are “instant deals”? How will mobile be applied?…
Facebook Head of Groups Justin Shaffer told attendees at Where 2.0 that one of Facebook’s goals is to develop the largest database of “interesting” places. The collection of places has “really been the focus" of his division for the past…
Chicago Magazine will partner with Next Jump April 28 for "Intersections of Style," a “VIP Shopping Night” that will bring thousands of Chicagoans to select stores offering exclusive discounts and perks (i.e., “champagne check-in”). The event is being promoted by…
As I prepare to head off to the “last” Yellow Pages Association conference, I am struck by the incredible transformation the Yellow Pages industry is navigating. The first Yellow Pages industry convention I ever attended was well before anyone had ever…
We've posted short video clips from the Q&A portions of some of the sessions from our recent ILM East conference in Boston. You can check them out by going to the original posts: Here you can see Yipit's Jim Moran…
Brian Costello, GM and VP, Digital Media and The RedPlum Network, Valassis Communications; Jere Doyle, founder, president and CEO, Prospectiv; and James Green, chief marketing officer, Travidia took on the topic of "Deal Universe: The Big Picture for Coupons and…
It's often noted that the deal-a-day space is burgeoning because it is so easy to enter. Success, however, is another matter. Understanding the key drivers of success requires data, and Jim Moran, founder of Yipit, shared some data-driven insight on deals…
Lawrence Coburn, CEO and cofounder, DoubleDutch; Walt Doyle, president and CEO, Where; Ted Morgan, CEO and founder, Skyhook; and Annette Tonti, CEO, Mofuse took the stage for a CEO mobile panel to share their views of market trends and opportunities. The steep trajectory…
BIA/Kelsey mobile analyst Mike Boland set up some key themes governing the fast growing work of SoLoMo (social-local-mobile, a coinage of venture capital icon John Doerr) at the opening of today's Mobile SuperForum at ILM East in Boston. Boland noted 2010 was…
Executives from two well-known brands talked about how they are attacking local, social and mobile in the panel, National Advertisers and Local Search.
Moderator Andrew Shotland walked the two marketing execs through a series of questions aimed at understanding how these companies are using new media options to support their brands and drive leads.
The panelists are:
Elnora Palms, director, local search initiative, U-Haul
Matthew Marko, marketing process manager, Progressive Insurance
Both companies work with large networks of dealers or independent agents, which means accurate data about their locations is a constant challenge.
Here are a few highlights from the dialogue:
How should vendors approach you?
Elnora Palms: “Come prepared. Have an understanding of what we are trying to accomplish. Know we are more than moving trucks. That allows us to say this is a business that seriously wants to partner because they have done the legwork.”
This year, where are you prioritizing your online marketing efforts?
EP: “We manage data in-house. We have centralized all listing and data management. Once data is clean, then we are in a position to look at ad words, getting ourselves out there, but accurately. That was the objective this year. Now partnering to make sure we are managing where we are listed. Our objective this year is a good selection of partners.”
A panel of cable, television and rich media ad companies converged today at ILM East to remind us that the PC (and mobile) isn't the only screen where content delivery innovation is happening. Dan Hassan, Chairman and CEO, BCM Greg…
Today at ILM East, Gail Goodman CEO of Constant Contact kicked off Day 2 with a provocative and as she said "controversial" call for local players to collaborate in helping SMBs fully participate in local social marketing by finding an…
A panel of Google Local execs spoke at ILM East today about the importance of building social and personalized content on top of the basic business listings details that constitute Places (and so many other online local products). Lior Ron,…
A powerful panel of local media players talked this morning about the challenges of doing hyperlocal effectively and profitably on “The New Wave of ‘Hyper-Relevant’ Media.” Hyperlocal has long been a vexing challenge, for publishers, from a content creation standpoint as well as making money.
One panelist compared it to mobile, an opportunity filled with anticipation and promise, but that always seemed to be a year away. Finally, mobile is living up to its promise. So when will hyperlocal follow suit?
Here are some panel highlights:
David Haupt, Director, Local Revenue, Examiner.com
Haupt describes Examiner.com as the biggest network of citizen journalists. The business started with a national focus, moving increasingly to local, both in terms of content and revenues. The site began with celebrity and nationally focused examiners and has moved down the line to “backyard poultry examiners.”
If you're a publisher, Yext CEO Howard Lerman wants to share his plumbing with you. Not literally, but in the "presence product" marketplace, where Yext will soon open up its Tags platform to enable participating publishers to create their own…
Facebook is less about business development or forming partnerships than establishing itself as an identity platform, notes Maz Shirafi, Sr. Manager of Monetization, who was speaking at BIA/Kelsey’s ILM East conference this week in Boston. Sharafi also noted that Facebook’s…
With several recent tech valuations raising eyebrows -- Quora at $86 million, Twitter at nearly $8 billion to name just two -- a word that's been tossed around Silicon Valley a lot these days is "froth." Sean Moriarty, entrepreneur…
This afternoon at ILM East, At&t's Maria Kermath outlined the do's and don't's of approaching and navigating the sales cycle of AT&T Interactive. As bus dev lead for AT&T's "product factory" she straddles partner vetting and product development. This is…
This afternoon at BIA/Kelsey's ILM East, Boston Globe publisher Chris Mayer got things going with remarks that shed light on how a traditional media company is transforming itself to a new digital era business model. His challenge is not finding…
We're greatly looking forward to seeing everyone in Boston at ILM East March 21-23 (i.e., Monday-Wednesday). Boston Globe Publisher Chris Mayer is set to welcome everybody to Beantown, and discuss Boston.com's local search, city guide and mobile services. Then we'll…
