The emergence of deals has reinvigorated local merchant promotions, but traditional promotions leaders think they can absorb some of the best parts of deals as part of their “offer cloud” while strengthening their existing direct marketing businesses, according to panelists…
Dan Hess, CEO of deals aggregator and research company Local Offer Network, played mythbuster at ILM West, using data to set the record straight on where the market is moving…and where it isn’t. Hess is convinced that there is still…
Dex One Chief Strategy Officer David Sharman shared with us today some of the key challenges the longtime traditional directory publisher is facing as it evolves its business into the digital world. The primary challenge that he sees in the…
Search engine marketers are no longer selling calls to merchants but conversion. Prior discussions among industry insiders focused on calls, but according to a Manta survey, 49 percent of merchants named referrals as the most valuable lead source. This was…
Two compelling speakers made the case this afternoon at ILM West that newspaper companies can successfully transform into digital media businesses. One problem is that most newspaper companies are not willing to make the tough decisions necessary for this transition.…
Day 1 at ILM West came to a close with a session on how SMBs are using Facebook and social media. This most notably culminated with "3 big ideas" for driving social commerce, from Oodle CEO Craig Donato. These are derived from…
Venture capital leaders at ILM West in San Francisco today expressed optimism about the environment but said there are some challenges coming up. “It is a great time to start a company and fund a company,” said Michael Yang of…
Today at BIA/Kelsey's ILM West conference, prolific Wall Street Journal tech blogger Kara Swisher acknowledged many of the challenges for local media, but was quick to point out that none of these is new. Some of the sleeping giants moving…
137 billion. That's how big the local media market is. Steve Marshall and Matt Booth highlighted findings from "Wave XV" of BIA Kelsey's Local Commerce Monitor during this morning's session, "New Directions for Interactive Local Commerce." Not surprisingly, there is…
There's a growing crop of mobile ad networks specializing in local ad inventory and location-based ad placements. This is a subcategory of larger, more broadly defined ad networks like AdMob and Millennial. The idea is that this targeting provides better…
Source: Washington Post. Case, Leonsis and partner Donn Davis Universities stimulate major business zones in various cities. So do airports. Hence the Dulles tech corridor in D.C. So does the success of major companies. People leave with their stock options…
ILM West is shaping up to be one of the great ones. Taking place Dec. 12-14 in downtown San Francisco, ILM West really reflects a sea change in local marketing from advertising to the new hybrid model of advertising and…
For newspapers, the 1/3 circulation/1/3 display/1/3 classifieds revenue model of the print days hasn’t made the transition to online, and there doesn’t seem to be enough time to right the ocean liner. But as a local media channel, newspapers have…
We’ve been having a lot of fun putting together the ILM West conference Dec. 12-14 in San Francisco. As noted in our webinar yesterday (
Just before lunch at ILM Asia, Sidharth Gupta, CEO of Getit Infoservices, shared his company’s vision of the future. It was comprehensive and holistic. In his talk, Gupta spoke of the evolution that is occurring around the world and in…
My colleague Charles Laughlin kicked off ILM Asia -- a conference organized by BIA/Kelsey and the Asian Directory Publisher Association (ADPAI) -- with the results of a survey of business leaders operating in the local search space in Asia. Among…
ILM West is shaping up to be one of our biggest and best local events ever. There is so much going on. We’ve already announced some key people, like our opening keynote, Bob Pittman, CEO, Clear Channel; Zorik Gordon, CEO,…
BIA/Kelsey will offer a view into two of our key forecasts at the upcoming ILM Asia conference, Oct. 25-26 at The Regent Singapore. The first will be the freshly updated global Yellow Pages forecast, which will be summarized in…
We’ve just announced ILM West, our big December show, which takes place in San Francisco Dec. 12-14. Can we beat last year’s record attendance of 675+? We like our chances. The timing couldn’t be better. So much progress has been…
ILM Asia has added two exciting speakers to its lineup. Adrian Tan, COO of Groupon Singapore, will join our special Deals Forum on day 2 of ILM Asia. Meanwhile, Michelle Sherwood, exec VP of strategic marketing at the Australian directory giant Sensis,…
